Brandy Shapiro Babin talks with Rhoda Weiss, national chair and CEO of the PRSA, and Alan Scott, senior vice president and chief marketing officer for the Enterprise Media Group of Dow Jones, about the recent survey conducted on the future of Public Relations.

Brandy speaks to Avid Labs senior director Ilke Arici anbout the HIV Awareness PR Campaign nominated for a 2007 PRSA Silver Anvil Series Award.

Brandy speaks to Amalie Vandelier, an Account Supervisor with Ketchum in New York, about the PRSA Silver Anvil Awards called Flight of the Penguins which involved FedEx and the Audubon Society which involved returning penguins to a New Orleans aquarium .

Brandy talks with Yasmeen Coning, chief strategic media counsel for Edelman Public Relations, about the PRSA Silver Anvil Award nomination for Marketing – Consumer Technology Product Launch of the Year, due to their use of innovative social media strategies to launch and grow the Microsoft Zune product line.

Brandy talks with PRSA Silver Anvil Award finalists Emily Callahan and Dawn Kahle of Weber Chandwick on Events and Observances Category for the Susan G. Komen for the Cure for National Breast Cancer Awareness Month 2007 Campaign.

Joice Truban Curry, President and CEO of C3 Communications and Steve Littlejohn, Vice President of Public Affairs for Express Scripts preview the 2007 PRSA Silver Anvil Awards.

Christine Barney, APR CEO of RBB Public Relations discusses on the on their 2007 PRSA Silver Anvil submission on their Tracfone cellphone campaign to Hurricane Katrina victims.

Paula Pedene of the Carl Hayden Medical Center talks about her entry to the Silver Anvil Awards. Gretchen Miller who talks about how Dell handled their Battery Recall issue with positive PR.

Cover Story begins its extended coverage of the 2007 PRSA Silver Anvil Awards and previews the event with guests Rhoda Weiss, APR, Fellow PRSA, is the 2007 chair and CEO of PRSA, Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman.

Brandy welcomes Vince Thompson, author of Ignited: Managers! Light Up Your Company and Career for More Power, More Purpose and More Success, and he discusses how to ignite your employees.