Your company just launched a new product and you finally printed your self published bookplus you hired on a new executive so what announcements or topics for press releases are actually newsworthy.

Afterthoughts on the ads run during this years Super Bowl, and more specifically the marginal halftime show. Plus they examine direction of television and how it has eroded in past years.

Joe Beaulaurier talks to James E. Lukaszewski, of the Lukaszewski Group, who advises, coaches, and counsels the men and women who run very large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he has clients from most parts of the world. He believes that the communications problems they face can only be resolved through superior personal leadership skills combined with positive, strategic communication.

Carol Orsborn and Eileen Marcus return with more information on FH Boom and how they help companies build powerful marketing relationships with baby boomers.

The FH Boom Project , helping Clients Connect with today's baby boomers is described in detail by Carol Orsborn and Eileen Marcus of Fleishman-Hillard, and they tell us how it focuses on female baby boomers.

Brandy and Jim recap Blog World Expo as they discuss trusted feeds distribution in order to reach niche markets, plus they discuss how traditional marketing and placement should be used to monetize blogs.

Brandy and Joe discuss the growing trend of enviromental sensitivity within the world of direct marketing and public relations.

Brandy Shapiro-Babin interviews Jeff Zbar of ChiefHomeOfficer to discuss endorsement marketing by endorsing a product by directing a link to friends and then having the word spread out.

Brandy welcomes new cohost Joe Beaulaurier, and they share conference stories following SES San Jose 2007, plus they discuss Non Traditional Forms of Press Release Distribution.

Brandy Shapiro Babin interviews the Director of Marketing and Business Development at Stephen Bradford Search, Brandon Gutman, on how how management eliminate and choose the right professionals. Also Brandon explains the analogy of hunters and farmers as it relates to business.