Dr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.

Meg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.

Deidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.

Marc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.

Brandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 - and Beyond. Listen in as they chat about the importance of thought leadership in your field.

Meg is joined by Riana Malia, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.

Steve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.

He discusses a recent blog post entitled, How to be a good PR person – or PR client

Serengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.

Vocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.

Meg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive business. We hear from scheduled speakers Anne Holland from WhichTestWon and Marketing Sherpa, and Chuck Hester from iContact.