By Bernie J Mitchell
The podcast currently has 289 episodes available.
Episode Summary:
Holidays can feel like a weird limbo for coworking spaces. Do you lock up, take a break, and hope for the best? Or do you keep communicating, even if it feels like no one’s paying attention? In this episode, Bernie and Emily dig into the realities of running a coworking space during the festive season. They strip away assumptions and explore what works—staying open for members, scheduling clever marketing, and gearing up for the January rush without burning out.
It’s not about doing everything; it’s about doing the right things. If you’re wondering how to strike that balance, this conversation will give you a fresh perspective and actionable ideas for the new year.
Timeline Highlights:
[0:00] – Bernie and Emily reflect on the holiday mindset for coworking spaces.[1:50] – Should you keep your space open, and what does “open” really mean?[2:25] – Why people pay attention over the holidays (even if it doesn’t feel like it).[7:33] – The January membership surge—and why December marketing matters.[10:50] – How to stay visible without exhausting your team.[12:53] – Are holiday discounts worth it, or do they undercut your value?[16:08] – The Coworking Community Builder Cohort: what it is and why it works.
Detailed Episode Breakdown:
Should You Stay Open During the Holidays?Bernie and Emily kick things off by addressing a classic dilemma: close the space or keep it running. They discuss how “staying open” doesn’t have to mean full-service operations. For many members, just knowing they can access the space—even if it’s “unpersoned”—is enough. It’s about creating clarity and maintaining trust with your community.
Why Marketing in December Isn’t a Waste of TimeThe holidays often get written off as a dead zone for communication. Bernie calls this out as a myth. With less competition online, your posts and emails have a better chance of cutting through. Emily adds that the holidays are a time for people—especially freelancers and remote workers—to reflect on what’s next. This is your moment to show how your coworking space can be part of their 2025 story.
January: The Golden Month for MembershipsThe data is clear: January is prime time for coworking sign-ups. Bernie shares why consistent, low-effort marketing in December can put your space front and center when people make their new year plans. Emily emphasizes that communication doesn’t need to be flashy—it just needs to remind people you’re there and ready to help them start strong.
Staying Visible Without Burning OutKeeping your team energized during the holidays is non-negotiable. Bernie and Emily break down the essentials: automate emails, schedule posts, and use tools like Slack or WhatsApp to maintain lightweight communication with members. Keeping things simple and consistent keeps you connected without overloading yourself or your staff.
Holiday Offers That Work Without Cheapening Your SpaceDiscounting memberships can backfire, making your space feel less valuable. Instead, Bernie suggests offering day passes or short-term memberships to attract people looking for a quiet, professional environment during the holidays. These small, thoughtful touches can introduce new members without sacrificing your long-term goals.
Why Freelancers and Remote Workers Seek Coworking During the HolidaysWith offices often shut and home life in complete holiday chaos, professionals need a place to focus. Emily points out that suburban and neighbourhood coworking spaces are perfectly positioned to meet this demand. Bernie adds that the rising awareness of flexible workspaces means more people are searching for nearby options—and you want your space to be the one they find.
The Coworking Community Builder Cohort: Real Support, No FluffThe conversation wraps with an introduction to the Coworking Community Builder Cohort. Bernie and Emily explain how this 12-week program allows owners and community managers a place to connect, plan, and build productivity systems that work for them. It’s not about selling solutions; it’s about working together to create approaches that fit your space, community, and goals.
Why This Episode Matters
This isn’t your typical holiday advice.
Bernie and Emily examine the practical, no-nonsense challenges of running a coworking space during one of the year’s most unpredictable seasons.
They offer a clear path forward that respects the realities of running space while showing how small, thoughtful actions can set you up for success in January and beyond.
Links & Resources:
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register for European Coworking Day, May 2025
* Get Your Pass for the Workspace Design Show London 2025
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Emily on LinkedIn
One more thing
Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
Episode Summary:
In this episode, Bernie chats with writer and community host Lisa Kassane about creating spaces where everyone feels seen and valued.
Lisa shares her journey from freelance copywriting to writing personal essays, building a supportive community for non-parents, and embracing creativity. Together, they discuss the challenges of navigating societal expectations, fostering inclusivity in coworking spaces, and how writing can be a powerful tool for self-discovery and connection. If you’ve ever struggled to find your place in traditional networks or want to make coworking spaces more welcoming, this conversation is for you.
Timeline Highlights:
[0:23] – Bernie introduces Lisa and her journey into writing and hosting a unique networking group for non-parents.
[1:44] – Why do we need networking groups for non-parents and Lisa’s personal stories?
[3:05] – The social challenges of being childless in professional spaces.
[6:17] – Understanding pronatalism and its impact on societal norms.
[7:48] – How coworking spaces can create inclusive environments for everyone.
[10:35] – Icebreakers that move beyond the “Do you have kids?” question.
[13:57] – How Lisa’s group, Flow, fosters genuine connection and support.
[16:30] – Embracing creativity and self-discovery after a life-changing loss.
[24:39] – The Artist’s Way, 750 Words, and the importance of creative rituals.
[27:06] – How to connect with Lisa and learn more about Flow.
Detailed Episode Breakdown:
Writing as a Tool for Healing and IdentityLisa shares her transformation from freelance copywriting to writing personal essays and memoirs. After navigating grief and societal expectations, she found writing to be a lifeline, helping her embrace her identity and purpose.
Challenging Societal Norms with FlowLisa talks about founding Flow, a networking group for non-parents, to create a safe, judgment-free space. The group avoids assumptions and pressures around parenting, allowing members to focus on professional and personal growth.
Making Coworking Spaces InclusiveBernie and Lisa explore how coworking spaces can foster inclusivity by avoiding assumptions and creating environments where everyone feels welcome. Lisa suggests actionable steps, like rethinking icebreaker questions and respecting personal boundaries.
The Artist’s Way and Daily Creative PracticesLisa dives into her experience with The Artist’s Way by Julia Cameron and the value of daily writing through platforms like 750 Words. These practices have helped her embrace creativity and build a fulfilling life centred around writing.
Connecting with LisaLisa encourages non-parents and anyone interested in her work to connect through LinkedIn or Medium, where she shares her writing and ideas.
Links & Resources:
Mentioned in This Episode:
* Really Honest Business
* Flow Non-Parent Business Community
* Drive Collaborative Network
* Lisa Kissane here on Substack
* Lisa’s Writing on Medium
* 750 Words
* The Artist’s Way
Additional Links:
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register for European Coworking Day, May 2025
* Get Your Pass for the Workspace Design Show London 2025
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Lisa on LinkedIn
One more thing
Coworking brings communities together, helping people find and share their voices. Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
Episode Summary:
In this episode, Bernie chats with Julie and Sonya, founders of STORY22, to unpack the real deal of AI, content, and customer service for running your coworking business.
They share their journey from StoryBrand guides to leveraging AI tools for content creation and strategy.
Together, they explore how coworking professionals can incorporate AI into marketing, streamline content creation, and adapt to ever-changing customer needs.
Sonya and Julie also dive into the intersection of customer service and marketing, inspired by concepts from Unreasonable Hospitality.
Timeline Highlights:
[0:02] – Introduction: Helping coworking professionals with tailored cohorts.
[0:23] – Bernie welcomes Sonya and Julie, co-founders of Story 22.
[1:11] – Julie and Sonya's backgrounds and journey to StoryBrand.
[3:36] – How AI sparks creativity and boosts marketing quality.
[8:15] – Practical tips for coworking spaces to start using AI.
[16:01] – The "gold and pencil" analogy for adaptable marketing.
[25:15] – AI's role in enhancing StoryBrand application.
[30:41] – How exceptional customer service empowers marketing.
[34:47] – Where to find Sonya and Julie online.
Detailed Episode Breakdown:
Unlocking Creativity with AIJulie and Sonya discuss how AI tools like ChatGPT and Perplexity help streamline idea generation, improve content quality, and save time—once you’ve mastered the learning curve.
From brainstorming to refining tone, AI has become their creative partner.
However, they emphasize that AI requires human oversight to validate content and maintain authenticity.
Tailoring AI for Marketing and CoworkingSonya shares her insights on using different AI tools for specific tasks.
AI can support email marketing, blog creation, and Instagram strategy for coworking folks.
The key is persistence: learning to prompt effectively and understanding each tool’s unique “personality” leads to better results.
Customer Service Meets MarketingDrawing inspiration from Will Guidara's Unreasonable Hospitality, Sonya and Julie explain how exceptional customer service can reduce marketing efforts.
They encourage coworking spaces to focus on creating "wow" moments for members, fostering trust and loyalty.
StoryBrand and AI: Finding the BalanceSonya and Julie, as seasoned StoryBrand guides, explain why AI can’t replace human strategic thinking.
While AI can accelerate processes like competitor analysis or avatar development, it lacks the context and nuance needed for compelling storytelling.
StoryBrand still requires human insight to craft a meaningful brand script.
Links & Resources:
* Story 22 Website
* Story 22 LinkedIn Page
* Unreasonable Hospitality Book
* Business Made Simple University
* StoryBrand.com
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register for European Coworking Day, May 2025
* Get Your Pass for the Workspace Design Show London 2025
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Sonya Whittam on LinkedIn
* Connect with Julie Firth on LinkedIn
One More Thing
Coworking brings communities together, helping people find and share their voices.
Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability. These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you. If it does, please rate, follow, and share the podcast. Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑.
Episode Summary:In this episode, Bernie chats with Stephen Carrick-Davis, founder of FaceWork and a passionate advocate for creating work opportunities through community spaces.
Together, they explore how the FaceWork maker space initiative in South London is breaking down barriers to employment, supporting refugees, and redefining what it means to “make” jobs instead of just seeking them.
They discuss how coworking can serve as a modern community hub, fostering connection, resilience, and local engagement in ways that support those often excluded from traditional labour markets.
Timeline Highlights:
[0:03] – Emily introduces the Third Place Works Coworking Community Builder Cohort[0:24] – Bernie introduces Stephen Carrick-Davis and the impact of FaceWork[1:25] – Makerspace and its effects on local London communities[2:32] – Social impact coworking: Bridging the gap for those furthest from the job market[5:51] – Stephen on job making vs. job seeking and redefining ‘making’
[8:34] – Shallow entry points: A new perspective on the world of work
[10:49] – Making as social integration: How FaceWork builds community
[12:15] – The importance of intergenerational connections in neighbourhoods
[13:54] – Rebuilding local trust and connection post-COVID
[17:30] – Why coworking spaces should serve as community hubs
[20:14] – The high street as a new coworking frontier
[23:51] – Lessons from Spain: Community at the school gate
[28:15] – Stephen’s approach to empowering refugee communities
Detailed Episode Breakdown:
The Impact of Makerspaces: Bridging Gaps in LondonStephen explores the purpose behind FaceWork’s maker space initiative, a community-driven project in South London aimed at helping those on the fringes of the job market.
From supporting refugees to rethinking job-making, Stephen highlights how the maker space model is about more than just workspace—it’s about connection, empowerment, and real-world change.
Job Seeking vs. Job Making: A New Mindset for WorkBernie and Stephen discuss the powerful concept of “making” jobs rather than simply seeking them.
For Stephen, making isn’t just about physical creation and building connections, skills, and opportunities, especially for those facing language or cultural barriers in traditional job-seeking processes.
Reimagining Community Spaces for Social GoodStephen shares his vision for community-led coworking spaces, reflecting on the need for accessible, ‘high-street coworking spaces.’
This isn’t just about business; it’s about creating local hubs where connections are formed and trust is built.
Stephen believes these spaces can foster a new era of social integration and local cohesion.
Learning Through Experience: Shallow Entry Points in WorkThe conversation turns to shallow entry points, an approach that allows people to ease into the job market through accessible, low-pressure environments. Stephen likens this to a “swimming pool” approach, where people can wade in without feeling overwhelmed, offering refugees and younger generations a chance to develop confidence and skills gradually.
Rebuilding Social Fabric Post-COVIDReflecting on lessons learned during COVID, Bernie and Stephen talk about how the pandemic has reshaped local communities. For Stephen, coworking spaces represent modern-day community centres, spaces that can foster relationships across generations and backgrounds. He shares his hopes for coworking to help repair the social fabric, creating environments where people are more connected and supportive of one another.
The outline for the maker space
Links & Resources:
* FaceWork main website
* FaceWork on Instagram
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register for European Coworking Day, May 2025
* Get Your Pass for the Workspace Design Show London 2025
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Stephen Carrick-Davis on LinkedIn
One More Thing
Coworking brings communities together, helping people find and share their voices.
Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you. If it does, please rate, follow, and share the podcast.
Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
Episode Summary
In the Coworking Values Podcast episode, Bernie sits down with Freddie Fforde, the bold mind behind Patch—a company on a mission to bring real life back to UK high streets.
Freddie's vision is an intelligent rebellion against the stale, commuter-driven work culture, flipping the script by building coworking spaces that anchor communities and breathe life into local neighbourhoods.
Freddie's journey from tech startups to creating Patch is about more than just business; it's a rallying cry for a future where work serves the people.
They explore what it means to discard the old "head to the city" mindset and challenge why we commute.
This is about connecting people, bringing purpose to local economies, and making coworking spaces the beating heart of communities.
Expect no fluff, direct experience, and perspectives on how coworking is evolving to fuel a local revolution—creating spaces that aren't just offices but lifelines for entire communities.
Timeline Highlights
[00:01] - Introduction by Emily and Bernie on Third Place Works and resources for coworking space owners.
[00:25] - Bernie welcomes Freddie Fforde, discussing Patch's mission to create local coworking spaces on every high street.
[02:35] - Freddie's view on community and coworking: expanding the idea of "work" beyond desks and offices.
[05:20] - Freddie's first experience with coworking and how it shaped his vision for Patch.
[08:33] - The "Work Near Home" Manifesto—a look into Freddie's passion for local coworking.
[11:16] - The commuting model as a "low ambition" idea and why it's time to rethink it.
[16:58] - The pandemic's impact on coworking and remote work and why the shift to local workspaces is here to stay.
[18:30] - Partnering with local authorities—Freddie's tips for coworking space owners on collaborating with councils to bring coworking into local economies.
[21:06] - Revitalizing the high street—how coworking spaces like Patch contribute to town regeneration.
[24:49] - Freddie's success stories: how Patch's presence on high streets sparks economic and social activity.
Detailed Episode Breakdown
Patch's Mission to Build Community-First Coworking Spaces
Freddie shares the story behind Patch and its mission to create spaces that serve as workplaces and vital hubs of local communities.
His goal?
To bring coworking to every high street across the UK, making workspaces that genuinely meet people where they live.
Challenging Traditional Workspaces
As a company, Patch aims to redefine coworking, moving away from the corporate business centre model to create spaces that feel like true community hubs.
Freddie envisions Patch locations hosting various activities, from parenting groups to local clubs, reflecting communities' diverse needs.
Rethinking the Commute
Freddie argues that the traditional commute is a "low ambition" approach to work.
With technology allowing people to work closer to home, Patch advocates for a "work near home" approach, which values people's time and enriches local economies.
The Power of Local Partnerships
Freddie discusses his experiences working with local councils and shares advice for coworking operators on aligning with local authorities.
By framing coworking spaces as tools for economic and social uplift, coworking operators can become valuable partners in town regeneration.
Technology's Role in Transforming Work
Freddie reflects on how technology, especially post-pandemic, has reshaped the workplace.
With data showing a steady trend toward remote work, he believes local coworking spaces have a significant role in the future of work, providing flexible, accessible options that fit people's lives.
Success Stories and Future Vision
Freddie shares examples of Patch's impact on high streets, with stories of local businesses benefiting from coworking spaces that draw people back into town centres.
He envisions a future where coworking spaces serve as the new heart of communities, blending work, social connection, and local pride.
Links & Resources
* Patch Official Website
* Patch Manifesto on Medium
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register for European Coworking Day, May 2025
* Get Your Pass for the Workspace Design Show London 2025
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Freddie Fforde on LinkedIn
One more thing
Coworking brings communities together, helping people find and share their voices.
Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren't just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you.
If it does, please rate, follow, and share the podcast.
Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
Episode Summary
In today’s episode, Bernie sits down with Claire Billings, a fierce advocate for self-connection who’s walked the talk of career pivots and personal growth.
After 30 years in high-stakes marketing, Claire became a leadership coach.
She’s no stranger to the highs and lows of self-doubt and the chaotic world of career transitions, and she’s here to share how mindfulness, hard-earned confidence, and a hefty dose of self-trust helped her carve out a path that’s true to herself—and that could help you do the same.
This isn’t your typical leadership talk. Bernie and Claire met on Jamie Catto’s “Bring It” course, and their connection comes from a shared mission: to help people ‘get real’ with themselves and each other.
They dig into the tough stuff—why imposter syndrome persists, why we’re always afraid of change, and why learning to sit with discomfort is the best growth hack.
Expect honesty, humour, and the kind of advice you don’t find in self-help books.
This episode is for anyone on the edge of a significant change, ready to tune into themselves and take a step forward.
Timeline Highlights
[00:02] - Bernie and Emily introduce the podcast and share resources for coworking professionals.
[00:21] - Bernie welcomes Claire Billings, noting her journey from marketing to leadership coaching.
[02:08] - Claire advises her younger self on taking risks and following her instincts.
[03:29] - Imposter syndrome in the early years—Claire shares about battling self-doubt.
[04:48] - How mindfulness brought Claire a fresh sense of self-assurance.
[06:43] - Bernie’s reflections on adapting to new management and workplace shifts.
[11:46] - Claire on neurodiversity, her work style, and why understanding oneself is vital to effective leadership.
[16:20] - The power of presence—Claire’s take on being connected to yourself at work.
[19:18] - The “avoiding the avoid” meditation story—a no-nonsense approach to tackling procrastination.
[22:54] - Claire on why discomfort is the best catalyst for growth.
[24:29] - A look at Claire’s “Mindful Leadership Masterclass,” crafted for senior women in marketing and advertising.
Detailed Episode Breakdown
* Real Talk for Young ProfessionalsClaire opens up about her early days in marketing and journalism, sharing advice she’d give her younger self on taking risks and trusting her gut, even when others don’t see the vision. It’s a reminder that growth isn’t easy, and sometimes, you must leap.
* Facing Down Imposter SyndromeClaire and Bernie dig into the gritty side of imposter syndrome, touching on how this persistent self-doubt shapes so many of our careers. Claire’s journey shows how it can be a battle, but with the right tools, you can learn to carry it without letting it weigh you down.
* Mindfulness as a Power MoveFor Claire, mindfulness is more than a trendy buzzword. It’s a tool she’s used to ground herself amid career shifts and significant life changes. Claire shares her journey into mindfulness and offers practical steps for handling the chaos of work and life.
* Learning to Ride ChangeWorkplace dynamics are constantly shifting, and it’s not always comfortable. Claire shares her experience navigating change, from new bosses to new environments, and offers grounded advice for managing transitions with confidence and resilience.
* The Art of Facing What You’re AvoidingBernie recounts a pivotal meditation session with Claire, one focused on breaking the habit of avoidance. They discuss practical mindfulness tips for tackling procrastination, whether it’s the little things or big projects we keep putting off.
* Growth Through DiscomfortClaire’s philosophy is straightforward: growth happens when you step out of your comfort zone. She urges listeners to face their fears and embrace the uncomfortable moments leading to breakthroughs.
* Upcoming Event: Mindful Leadership MasterclassClaire invites listeners to her upcoming free online session, “Make The Leap—Recognising Your Authentic Female Leadership Style,” on Tuesday, November 12th. This session is for women leaders in comms, advertising and marketing. It’s a space to connect, reflect, and develop an authentic leadership style that works with your unique strengths.
Links & Resources
* Claire’s Online Mindful Leadership Masterclass
* Join Claires’s ‘Marketing Perspectives’ LinkedIn Newsletter here.
* Claires website
* Jamie Catto’s Bring It Teacher Training.
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register your space for European Coworking Day, May 2025
* Get your pass for the Workspace Design Show London 2025
* Join the 7k people in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Claire on LinkedIn
One more thing
Remember, the strength of our communities lies in our collective efforts and shared values.
Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact.
It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.
Episode Summary:
In this episode, Bernie chats with Julianne Becker, co-founder of Coconat—a unique retreat in the German countryside where coworking and community blend naturally. Julianne shares how Coconat grew from a fresh idea about work-life balance into a thriving coworking and co-living space that has been operating for over a decade. She also describes her role with the Exile Media Hub, a coworking project that supports exiled journalists and refugees and redefines coworking’s social impact in rural spaces.
Together, Bernie and Julianne explore how coworking has changed in Germany, especially outside big cities, where local initiatives like the German Coworking Festival have created a network connecting spaces and people nationwide. Julianne explains how small, independent coworking spaces are often the beating heart of their communities and local economies, offering a glimpse into how coworking can be a vital support system for small businesses, freelancers, and the broader community. This episode offers fresh perspectives on rural coworking, community-building, and how coworking spaces are reshaping local economies.
Timeline Summary:
* [0:01] – Intro to Third Place Works, supporting coworking professionals.
* [0:34] – Meet Julianne Becker, Coconat co-founder and Exile Media Hub project manager.
* [1:20] – Julianne’s journey to managing a coworking and refugee housing project.
* [2:35] – Coconat’s beginnings: creating a new work-life balance concept.
* [5:19] – The impact of COVID on coworking and the “workation” trend.
* [8:20] – How coworking perception shifted in Germany, leading to the German Coworking Festival.
* [10:28] – Supporting independent coworking spaces through festivals.
* [15:01] – Why small businesses are essential to local economies.
* [17:56] – Bringing the public into coworking events for community and economic growth.
* [20:08] – Julianne’s take on rural coworking and the unique community it builds.
* [23:16] – How coworking spaces can participate by opening their doors.
Detailed Episode Breakdown:
Julianne Becker and CoconatJulianne introduces herself as the co-founder of Coconat, a rural coworking retreat, and her role is managing the Exile Media Hub. This project brings coworking to a new social level by supporting journalists and refugees.
Her dedication to blending coworking with social impact sets a powerful tone for the episode.
Coconat’s BeginningsCoconat started as an answer to the hustle of city life, offering a way for urban professionals to escape to nature without sacrificing productivity. Julianne shares how she and her partner leapt, creating a place where people could work and unwind in a setting designed for focus and community. It was a fresh idea back then, but it’s grown into something more than they imagined.
COVID’s Mixed Impact on Rural CoworkingWhile COVID brought more awareness to remote work, Julianne explains why it didn’t quite ignite the “remote work revolution” she’d anticipated. The experience brought new visitors and gave people a taste of flexible work, but the shift in corporate culture was slower than expected, creating new opportunities and some roadblocks.
The German Coworking FestivalThe German Coworking Festival was born from a need to put small, independently run coworking spaces on the map. Julianne and Bernie discuss how the festival connects urban and rural spaces across Germany, helping showcase coworking’s role in supporting small businesses and local communities.
Supporting Small Businesses through CoworkingAs Julianne and Bernie discuss, independent coworking spaces in Germany serve as support hubs for local businesses and freelancers. The German Coworking Festival highlights these small spaces as economic engines, especially in rural areas, showing how coworking spaces help power local economies.
The Public’s Role in CoworkingJulianne talks about coworking spaces as gathering points for diverse workers, which fosters a deep sense of community. This “coworking connection” builds an economic and social foundation that supports small towns and gives people a reason to engage with coworking beyond the usual city models.
Welcoming the Public to Coworking EventsJulianne wraps up by sharing simple ways coworking spaces can participate in community events, like the festival, just by opening their doors. Using the analogy from “Horton Hears a Who,” she describes how each small voice contributes to a more significant movement. By coming together, independent coworking spaces can show that their impact is more significant than it may seem.
Links & Resources
* Coconat Workation Retreat - Bad Belzig Germany
* Coconat Workation on Instagram
* Exile Media Hub - Support Refugee Media Professionals
* Exile Media Hub Brandenburg Main Site
* Horton Hears a Who - Dr Seuss
* 10,000 Independents Project - Philadelphia USA
* Lisette Sutherland
* German Coworking Festival
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register your space for European Coworking Day, May 2025
* Get your pass for the Workspace Design Show London 2025
* Join the 7k people in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Julianne on LinkedIn
One more thing
Remember, the strength of our communities lies in our collective efforts and shared values.
Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact.
It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.
In this episode of the Coworking Values Podcast, we’re joined by Stacey Sheppard, the unstoppable force behind The Tribe—a coworking space nestled in Berry Pomeroy, near Totnes in Devon, that is changing the game for women in business.
Stacey doesn’t just talk about empowering women; she lives it.
From her “shepherd leadership” approach to her Faith Over Fear initiative, Stacey reminds us that courage isn’t about being fearless; it’s about showing up, even when things get messy.
Stacey’s story is more than a roadmap—it’s a rallying cry.
She’s carved out a space for women to find their voice, build community, and take the leap into entrepreneurship, no matter how daunting it may seem.
Hit play if you’re a coworking space owner, a woman in business, or just someone looking for a spark of real talk and inspiration.
Stacey’s approach to building paths for others is raw and honest, and we need more of it today.
Episode Highlights
* [00:40] - Stacey’s background and her mission to build a supportive space for women in business
* [01:16] - How “business shepherd” became her guiding approach to leadership
* [02:39] - Exploring the roots and impact of shepherd leadership at The Tribe
* [04:28] - Faith over fear: How Stacey’s community initiative helps women tackle challenges head-on
* [08:54] - Facing self-doubt and starting imperfectly
* [14:16] - Why consistency beats perfection in podcasting and content creation
* [22:33] - Building pathways to entrepreneurship for women and young girls
* [27:17] - The potential for coworking spaces to serve as hubs of support, direction, and connection
Episode Breakdown
Shepherd Leadership: Guiding with PurposeStacey has crafted her leadership style around “shepherd leadership.”
Rather than adopting the usual labels like coach or mentor, she embraced a role rooted in guidance and connection, focusing on helping her members chart their unique paths through the business landscape.
She explains that this style is about leading by example and always tuning into her community’s needs and challenges.
Faith Over Fear: Creating Resilience Through CommunityStacey didn’t just talk about resilience; she lived it, primarily through hurdles like the pandemic and losing her workspace’s original location.
Out of these challenges, she launched the “Faith Over Fear” club, a space for members to support each other in facing fears and pursuing big goals.
For Stacey, this group embodies the idea that community can be a powerful anchor, providing support and accountability when the journey feels toughest.
Empowering the Next Generation Through EntrepreneurshipStacey sees coworking as more than just a workplace—a gateway to entrepreneurship.
She’s made it her mission to bridge the knowledge gap for women interested in business, providing guidance, mentorship, and practical insights that make the journey less lonely.
Through Athena Magazine, she also aims to extend these lessons to young girls in Devon, helping them imagine and prepare for careers that might not exist yet, especially in a rapidly changing job landscape.
Starting Imperfectly: The Value of Growth Over PerfectionWhen trying something new, Stacey believes in starting “badly”—embracing imperfection as a natural step in growth.
She shares this approach with her community and her kids, encouraging them to keep going despite rough times.
In her view, the absolute joy lies in the journey and the progress that comes from each small step forward, not from waiting until everything feels “just right.”
Realistic Expectations as a Path to LongevityIn her experience, setting realistic expectations is vital for anyone starting something new.
Stacey explains how she approached launching her coworking space by researching the market, understanding what to expect, and pacing herself accordingly.
This pragmatic mindset has helped her weather the ups and downs of entrepreneurship with a commitment to her mission that keeps her going despite the odds.
* The Design Sheppard Staceys interior design blog
* The Business Sheppard
* Athena Magazine - for Devon-based women in business.
* Choosing Faith Over Fear is Your Key to Success
* The Tribe Coworking Space
* Ira Glass - The Gap Talk
* Peter Block - Six Conversations
* Workspace Design Show London 2025
* Coworking Values Podcast on LinkedIn
* Join the next Community Builder Cohort
* Join the 7k people in the LinkedIn Coworking Group
* Save the date 15th May 2025, European Coworking Day
* Connect with Bernie on LinkedIn
* Connect with Stacey on LinkedIn
One more thing
Remember, the strength of our communities lies in our collective efforts and shared values.
Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact.
It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.
Episode Summary
In this episode of the Coworking Values Podcast, Bernie welcomes back Gareth Jones, the founder of Town Square, for what feels like his five-hundredth appearance (and we’re glad to have him back!).
Gareth gets honest about the surge in applications they’ve been seeing—over 500 people have applied for roles at their London locations in the last few months alone.
This sudden wave of interest got him thinking, so they’re holding workshops at their Islington space to give people a proper look at what a career in coworking actually means.
We dig into why so many people are eyeing coworking jobs now, what it takes to stand out when applying, and why Gareth insists on hiring local talent who know their communities.
We also explore how coworking spaces, like the best restaurants, create a buzz of connection and belonging—skills Gareth says come naturally to those who’ve worked in hospitality.
Whether you’re curious about the ins and outs of building a career in coworking or you’re just here for a fresh perspective on how these spaces are becoming modern-day community hubs, Gareth’s stories and insights paint a vivid picture of what’s possible when coworking spaces focus on people first.
Detailed Episode Breakdown
[00:27] - Bernie Welcomes Gareth Jones, Founder of Town SquareBernie introduces Gareth and mentions his long-standing connection with the show.
Gareth begins by discussing his experience developing coworking spaces across the UK and the importance of partnering with local communities to establish and grow these spaces.
[01:02] - The Surge in Job Applications for Coworking RolesGareth reveals that over 500 people applied for jobs in Town Square’s London locations this summer—a surge they had never seen before.
In response, Town Square has initiated free workshops to educate job seekers about career opportunities in the coworking sector, broadening awareness and access to these roles.
[03:12] - Coworking and Hospitality: Drawing ParallelsBernie and Gareth chat about how working in coworking spaces mirrors the hospitality industry, especially regarding service and community interaction.
Gareth explains how they often seek candidates with hospitality backgrounds due to their transferable skills, which are valuable in managing the dynamic environment of coworking spaces.
[05:12] - Who’s Applying for Coworking Jobs?Gareth examines the diverse backgrounds of the applicants, ranging from hospitality managers to entrepreneurs and even salespeople.
He notes that many are drawn to coworking for its community focus and potential for career growth as they seek more stable and meaningful roles.
[06:41] - Overqualified Candidates Seeking StabilityGareth highlights a trend of overqualified candidates applying for entry-level positions, such as community coordinators.
He attributes this to the current economic climate, where stability and values-based roles are becoming increasingly important for professionals, regardless of their previous seniority or salary levels.
[10:18] - Local Hiring: The Key to Authentic Community ManagementGareth emphasises the importance of hiring locally and integrating proximity as a crucial factor in their recruitment process.
Understanding the local community, he argues, significantly boosts the credibility and effectiveness of community managers in engaging members and developing a sense of belonging.
[12:11] - Strategies for Effective Recruitment in CoworkingResponding to Bernie’s question, Gareth discusses finding the right talent.
He shares his strategy of avoiding traditional job platforms, which often attract candidates lacking genuine interest.
Instead, he focuses on leveraging local networks and encouraging team referrals to find the right fit.
[17:02] - Scaling Town Square Without Compromising AuthenticityGareth speaks about the complexities of expanding Town Square while staying true to its community-first ethos.
He shares their decision to avoid signing new leases and instead partner with local organisations to build sustainable, community-driven coworking environments.
He underscores the importance of adapting while keeping the mission focused on community wealth-building rather than profit-driven expansion.
[19:32] - ‘Clickday’: When a Coworking Space Comes to LifeGareth introduces the concept of ‘Clickday’—when a coworking space reaches its peak energy and activity - when everything ‘clicks’ for the first time.
He explains how they aim to increase the frequency of these days, highlighting the patience and persistence needed to build thriving coworking communities, particularly in smaller towns and regions.
[24:26] - Upcoming Workshop on October 30th: A Sneak PeekGareth promotes an upcoming workshop aimed at job seekers interested in coworking careers.
He provides an overview of the event, which will explore the history of coworking, typical job roles, and practical application tips.
The workshop is designed to bridge the gap for those unfamiliar with the coworking sector, offering insights into career pathways within the industry.
[25:00] - The Future of Coworking as Community HubsBernie and Gareth discuss the growing role of coworking spaces as community hubs, filling the void left by traditional gathering places like pubs and community centres.
Gareth explains how coworking is a critical driver for local economic growth, providing a space for collaboration, entrepreneurship, and meaningful connections.
Links & Resources
* Coworking Careers Day Event
* Town Square Spaces Website
* What if Everyone Could Walk to Work?
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort Waitlist
* Register your space for European Coworking Day, May 2025
* Get your pass for the Workspace Design Show London 2025
* Join the 7k people in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Gareth on LinkedIn
One more thing
Remember, the strength of our communities lies in our collective efforts and shared values.
Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact.
It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.
Episode Summary
In this episode, Emily sits down with Jodie Greer, the founder of Be #PeopleSmart Consulting, to unpack why disability inclusion and accessibility matter in business and social media.
Jodie’s insights offer a practical guide on how making social media inclusive doesn’t just widen your audience; it builds a genuine culture of belonging.
From straightforward language tips to optimising visual elements, Jodie lays out accessible strategies that ensure everyone can connect with your content regardless of ability.
Jodie’s advice?
It’s about making small, thoughtful changes that have a significant impact.
We talk about the realities of accessibility, from the importance of image descriptions to practical steps both small businesses and large corporations can take to adapt.
Whether you’re running a small operation or part of a big organisation, this episode is loaded with tips that can help you up your game in digital communication.
Timeline Summary[00:46] - Jodie introduces Be People Smart Consulting and its mission to promote disability inclusion and accessibility in business.
[01:24] - You could miss out on the vast audience by not making social media content inclusive.
[02:47] - Captions: why they’re vital not only for the deaf community but for anyone who prefers consuming content differently.
[03:40] - Tips for making social media posts accessible—keeping language clear and using emojis smartly.
[07:55] - Common mistakes businesses make, like relying on acronyms and neglecting proper colour contrast.
[11:42] - Understanding what "good enough" accessibility means—why it’s more about progress than perfection.
[18:45] - Jodie’s top five tips for making everyday social media communications more accessible.
Detailed Episode Breakdown
Introduction and Jodie’s Work at Be People SmartJodie Greer, founder of Be People Smart Consulting, shares the mission behind her organisation: supporting businesses in attracting, retaining, and developing talent through disability inclusion and accessibility initiatives.
Her focus is on fostering a culture where everyone feels included and valued.
The Case for Inclusive Social MediaWe explore how inclusive social media practices aren’t just about doing the right thing—they can also significantly expand an audience.
With one in five adults identifying as disabled, excluding accessibility features means losing a sizeable chunk of potential followers.
And it’s not just about disabilities; people have diverse ways of engaging with content, and inclusive practices can accommodate these preferences.
Tactics for Accessible Social Media PostsJodie explains the importance of using clear, simple language, short paragraphs, and being careful with emojis.
She shares why avoiding emojis as bullet points is critical for screen readers and visually impaired users.
Jodie also emphasises the value of image descriptions and captions for making visual content accessible.
Overcoming Common Accessibility MistakesJodie highlights frequent mistakes, such as using acronyms and ignoring colour contrast.
She offers practical advice on tools and techniques to improve accessibility quickly, ensuring your message reaches more people.
Achieving ‘Good Enough’ AccessibilityPerfection in ‘accessibility’ is a myth. Jodie discusses what "good enough" looks like and stresses the importance of continuous improvement.
She also shares how small businesses, even without the resources of big corporations, can make significant strides with simple, effective measures.
Quick Tips for Accessible Social MediaJodie shares daily actions you can take: keep language simple, use high-contrast colours, and ensure image descriptions are meaningful.
These minor adjustments help make your content more inclusive and engaging without sacrificing appeal.
Balancing Reach and AccessibilityEmily and Jodie discuss the fine line between maximising reach and ensuring accessibility.
They delve into the challenges of adapting video content and working with AI-generated transcripts, sharing solutions for finding a practical middle ground.
Links & Resources
* Be #PeopleSmart - Jodie’s company
* PaSHN is a community for anyone who wants the world to be disability inclusive and accessible.
* Nook Wellness Pods
* Coworking I.D.E.A. Project
* Coworking Values Podcast on LinkedIn
* Join the next Community Builder Cohort
* Register your space for European Coworking Day, May 2025
* Get your pass for the Workspace Design Show London 2025
* Join the 7k people in the LinkedIn Coworking Group
* Connect with Emily on LinkedIn
* Connect with Jodie on LinkedIn
One more thing
Remember, the strength of our communities lies in our collective efforts and shared values.
Please rate, follow, share, and leave a review for the Coworking Values Podcast; it helps our show have an even greater impact.
It also helps people in the general public and your neighbourhood understand coworking, how it can benefit their local community, and how it can benefit them in building their careers, projects, and work.
The podcast currently has 289 episodes available.