Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, I break down the power of storytelling in marketing and how it builds emotional connections with your audience. We’ll explore the hero's journey framework, why it’s important to position your client as the hero (and yourself as the mentor), and how to craft both macro and micro stories that resonate.

Plus, I share actionable tips on creating a brand story that aligns with your ideal client’s journey and how to use storytelling to enhance your messaging across all platforms. Whether you’re a storytelling pro or just starting out, this episode has everything you need to create a narrative that connects and converts.

 Episode Highlights 

• 00:00 The Power of Storytelling in Marketing
• 00:33 New Chapter
• 04:45 Crafting Your Messaging Framework
• 10:10 Building Your Brand Story
• 12:53 Outro 

Resources Mentioned

• Conversion Copywriting Rubric
• Building a Story Brand by Donald Miller

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, I sit down with Ashley Mason, founder of Dash of Social and Massachusetts Business Network (MBN), to talk about her journey into entrepreneurship and her passion for supporting small businesses. Ashley shares how she turned her love for writing into a thriving content marketing agency, why she created MBN to empower local businesses, and the role of collaboration in building a successful business.

We explore the importance of networking, building strategic partnerships, and stepping out of your comfort zone to foster meaningful connections. Plus, Ashley offers tips on creating a cozy, productive work environment for the holiday season. If you’re ready to grow your business while staying connected and cozy, this episode is a must-listen!

 Episode Highlights 

• 00:00 Introduction to Ashley Mason and Dash of Social
• 01:34 New Chapter
• 03:15 The Journey of Starting Dash of Social
• 06:22 Founding Massachusetts Business Network
• 08:59 The Importance of Networking and Collaboration
• 11:48 Building Strategic Partnerships
• 15:03 Advice for Entrepreneurs and Networking
• 17:48 Creating a Cozy Work Environment
• 18:08 Outro 

Resources Mentioned

• Massachusetts Business Network (MBN) – A free-to-low-cost platform providing resources, webinars, a blog, a podcast, and a business directory for professionals and businesses across Massachusetts.
• MBN Podcast

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Ashley Mason: 

• Website: Dash of Social® - Social Media Management & Consulting Services
• Instagram: @dashofsocial
• Facebook: Dash of Social

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, I chat with business coach Fope Nkwocha (aka Fopsy) about how to turn your clients into loyal super fans. We dive into the power of building strong client relationships, the role of storytelling in business, and why sales skills are just as important as marketing. Fopsy shares actionable tips on cultivating super fans, fostering trust, and using feedback to create a standout customer experience.

Whether you’re looking to boost client retention, grow your business sustainably, or infuse more personality into your work, this episode is packed with insights to help you thrive—all while staying cozy in your favorite joggers.

Episode Highlights 

• 00:00 Introduction to Fopsy and Her Coaching Philosophy
• 05:34 The Role of Sales in Business Success
• 10:23 Building Relationships with Clients
• 15:59 Feedback and Continuous Improvement
• 22:39 Outro 

Resources Mentioned

• Quiz: Do you have Superfans? - Your Very Best Customers! 
• Copy Classroom

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Fopsy: 

• Website: Fope Nkwocha- Business Coach for Service Providers | Sign High-Ticket Clients
• Podcast: Money Making Priorities 
• Blog
• Weekly Email Series 
• Book A Free Sales Call 
• Instagram: @fopsy.ca

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual 

Music by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this solo episode of The Cozypreneur Podcast, we’re talking about why it’s sometimes worth putting on real pants—even when you’d rather stay cozy in your favorite sweats. I break down the three “levels” of pants (yes, there’s a system!) and dive into how small shifts, like leaving the house or attending an in-person event, can have a big impact on your mental health and business growth.

We’ll chat about how I use Rover as a side hustle to support both my income and mental well-being, the benefits of in-person networking, and why breaking out of your comfort zone (even if it’s just to put on pants) can be a game-changer for your business.

 Episode Highlights 

• 00:00 The Importance of Getting Dressed
• 00:43 New Chapter
• 10:43 Mental Health and Side Hustles
• 11:30 Networking: The Shift to In-Person Connections
• 16:00 Outro 

Resources Mentioned

• Rover: An app for pet sitting (cats and dogs) that I use to supplement my income and boost my mental health. 

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with Sydney, an Instagram strategist for mompreneurs, to explore how to simplify and succeed with Instagram marketing. Sydney shares her five-step strategy for making sales, emphasizing the importance of focusing on the right followers, authentic engagement, and building trust with your audience.

They dive into why Instagram is a long game, how to avoid common marketing mistakes, and the role of conversations in the sales process. If you’re looking to improve your Instagram strategy without wasting time on vanity metrics or trends that don’t work, this episode is packed with practical advice and tools to help you grow.

Episode Highlights 

• 00:00 Introduction to Instagram Strategy for Mompreneurs
• 05:24 The Five-Step Instagram Sales Strategy
• 09:53 Common Mistakes in Instagram Marketing
• 15:04 Conclusion and Resources
• 15:55 Outro

Resources Mentioned

• Find The Missing Piece To Your Instagram Strategy That’s Blocking Sales Find and Fix Quiz 
• Copy Classroom

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy

Connect with Sydney O’Brien: 

• Website: Socially Yours - Sydney O'Brien
• Podcast: A podcast for busy mompreneurs who want to Make Sales From Their Instagram Content While Working in the mom cracks of their day
• Instagram: @socially.yours.strategist
• YouTube: Sydney OBrien - YouTube

Music by: teodholina, teodholina - Pixabay 

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with Amanda, a therapist and business coach, to explore how she helps therapists scale to six-figure incomes while working fewer hours. Amanda shares her inspiring journey from starting her therapy practice to becoming a thriving business coach, and the key lessons she’s learned about launching and relaunching her signature group program.

Together, they dive into the power of effective messaging, the value of gathering client feedback, and why focusing on a proven offer can create sustainable success. If you’re a coach or service provider looking to refine your launches and attract ideal clients, this episode is packed with actionable insights and inspiration.

Episode Highlights 

• 00:00 Introduction to Amanda's Journey
• 03:16 The Power of Effective Messaging
• 06:13 Success of the Launch
• 08:38 Relaunching the Same Offer
• 11:27 Working Together and Client Success
• 13:20 Outro

Resources Mentioned

• Launch Renaissance

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Amanda K Buduris, Ph.D.

• Website: About | Amanda KB Coaching
• Instagram: @amandakbcoaching

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual 



Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of the Cozypreneur Podcast, Stacy Braga is joined by executive functioning coach Lauran Kerr-Heraly to debunk the myths about learning styles and explore the true dynamics of effective learning. They discuss how adaptability and mental flexibility play a pivotal role in both personal and professional development. Lauran shares insights into scaffolding techniques, meeting learners where they are, and how coaches and educators can use varied methods—like gamification—to deepen engagement and understanding. This conversation offers practical strategies for business owners, course creators, and coaches aiming to deliver impactful learning experiences.

Episode Highlights 

• 00:00 Debunking Learning Styles
• 05:36 Mental Flexibility and Executive Functioning
• 11:23 Engaging Learning Methods for Coaches
• 18:51 Outro

Resources Mentioned

• Launch Renaissance
• Copy Classroom

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy



Connect with Lauran Kerr-Heraly: 

• Website: Altering Course | Professor | Innovator | Traveler
• Email: [email protected] 
• Twitter: @ProfessorLKH 

Music by: teodholina, teodholina - Pixabay 

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

Discover proven strategies for successful business launches in this episode of the Cozypreneur Podcast. Host Stacy Braga shares behind-the-scenes insights from her own launches, including Launch Renaissance and Copy Classroom, and reveals key lessons learned along the way. From pre-selling techniques to refining offers and engaging clients effectively, Stacy explains how to create a repeatable launch process that drives revenue and builds lasting client relationships. Whether you’re an entrepreneur launching for the first time or seeking to improve your approach, this episode is packed with actionable tips to help you achieve your goals.

 Episode Highlights 

• 00:00 The Challenges of Launching
• 05:57 Lessons from Copy Classroom Launch
• 10:19 Outro 

Resources Mentioned

• Copy Classroom
• Launch Renaissance



Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy

Music by: teodholina, teodholina - Pixabay 

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Host: Stacy Braga, Copywriter + Copy Coach

Description 

In this episode of The Cozypreneur Podcast, host Stacy Braga sits down with business coach Mariah Scrivens to explore her incredible journey of scaling her B2B service provider business to six figures in just one year. They dive into the transformative role of effective copywriting, the strategic pivot from live to evergreen offers, and how outsourcing tasks can free up time for growth.

Mariah shares valuable lessons about navigating the challenges of entrepreneurship, emphasizing the importance of adaptability, strategic planning, and building community support. Whether you’re a new entrepreneur or looking to refine your business strategy, this episode is packed with actionable insights to help you grow your business in a way that feels authentic and sustainable.

Episode Highlights 

• 00:00 Celebrating a Year of Growth
• 00:52 New Chapter
• 01:51 The Journey to Six Figures
• 04:54 The Power of Copywriting
• 08:40 Adapting Programs for Success
• 11:51 Embracing Change and Refinement
• 14:50 The Benefits of Outsourcing Copywriting
• 17:19 Looking Ahead: New Collaborations and Goals
• 18:31 Outro

Resources Mentioned

• Launch Renaissance
• Copy Classroom

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy

Connect with Mariah Scrivens: 

• Website: Mariah Scrivens : Ottawa Business Coaching & Community
• Podcast: Make it Happen with Mariah Scrivens
• Instagram: mariahmakesithappen
• Threads: mariahmakesithappen
• 
  

Music by: teodholina, teodholina - Pixabay 

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

Have you ever faced the disappointment of a failed business launch? In this episode, Stacy Braga reframes failed launches as valuable learning opportunities. She dives into strategies for overcoming launch setbacks by refining your messaging, analyzing audience feedback, and staying consistent. Discover how failed launches can be a stepping stone to success and learn actionable steps to improve your future launches. Tune in and transform your launch strategy today!

Episode Highlights 

• 00:00 Understanding Failed Launches
• 06:06 Learning from Launches: Data and Messaging
• 10:38 Outro 

Resources Mentioned

• Launch Renaissance

Connect with Stacy Braga: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Email: [email protected] 
• Instagram: @stacybragacopy

Music by: teodholina, teodholina - Pixabay 

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual