Host: Stacy Braga, Copywriter + Copy Coach

About the Host

Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Description

Not all business advice is good advice. In this episode, Stacy Braga shares the worst business advice she’s received—and what actually worked instead. From waiting until you're "ready" to overcomplicating your offer suite, Stacy unpacks common myths that can hold entrepreneurs back.

If you’ve ever felt pressured to follow someone else’s roadmap—even when it doesn’t align with your goals—this episode is your permission to trust your gut and build a business your way.

Episode Highlights

• 00:00 - Introduction: Bad Advice to Ignore
• 04:12 - Why Waiting Until You're "Ready" Doesn’t Work
• 10:08 - The Problem with Adding Coaching to Make More Money
• 13:55 - Why More Offers Don’t Always Mean More Income
• 18:42 - The Reality of Free Communities (and Why They Didn’t Work)
• 22:19 - Trusting Your Gut in Business Decisions
• 25:01 - Closing Thoughts and Final Advice

Resources Mentioned

• Copy Classroom: A hands-on membership designed to help you write your own high-converting copy with expert support.
• Copy Studio: Now booking for one-time and retainer clients seeking strategic, story-driven copy.

Connect with Stacy:

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

Podcast Credits 

• Podcast Edit By: Chelsea Koenigsknecht of KC Virtual – Instagram: @KC_Virtual
• Music By: teodholina – Pixabay

Host: Stacy Braga, Copywriter + Copy Coach

Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Want to showcase your expertise and attract more clients without feeling salesy? In this episode, Stacy Braga breaks down how to write engaging, story-driven case studies that build trust and show potential clients what’s possible when they work with you.

Stacy shares the three essential parts of a powerful case study — the problem, the experience, and the transformation — plus the exact questions you should ask to make your case studies compelling and authentic.

She also explains how to repurpose your case studies across social media, email marketing, and blog content, making it easier than ever to amplify your success stories.

If you’ve been avoiding case studies because they feel too formal or boring, this episode will change your mind — and your marketing strategy.

• 00:00 Why Case Studies Matter in Your Marketing
• 03:14 The Three Key Parts of a Strong Case Study
• 06:42 The Best Questions to Ask for Great Client Stories
• 10:08 How to Make Your Case Study Feel Like a Story
• 12:45 Repurposing Your Case Studies for Social Media, Email, and More
• 15:28 Common Case Study Mistakes to Avoid
• 18:02 How to Start Writing Your First Case Study

• Case Study Writing Services: Reach out to Stacy if you’d like her to interview your clients and write compelling case studies for your business.

• Stacy's Website: Stacy Braga Copy Studio 
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

• Podcast Edit by: Chelsea Koenigsknecht of KC Virtual – Instagram: @KC_Virtual
• Music by: teodholina, teodholina - Pixabay

Host: Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Description:

In this episode, Stacy takes you behind the scenes of her Q1 business changes — from simplifying her offers to refining her marketing strategies. She shares how letting go of coaching (for now) has helped her trust her own decisions, plus the steps she took to streamline her systems, offers, and email marketing.

Stacy also discusses her shift to hourly retainers, how she's building deeper client relationships, and her strategy for improving her welcome sequence to boost email list growth. Whether you’re in a season of refining your business or looking for ways to simplify your processes, this episode offers practical insights to help you create more ease in your business.

Episode Highlights:

• 00:00 Why Streamlining Was Stacy’s Q1 Focus
• 02:45 Ending Coaching and Learning to Trust Her Own Decisions
• 05:30 Shifting to Hourly Retainers for Flexibility and Deeper Client Support
• 08:10 Restructuring Copy Classroom for Easier Access and Stronger Results
• 11:00 Simplifying Client Onboarding for a Better Experience
• 12:55 Improving Her Welcome Sequence to Boost Conversions
• 14:45 Goals and Intentions for Q2

Resources Mentioned

• Visibility Membership: A collaborative space that connects entrepreneurs with growth opportunities.
• Social Media Membership: A strategic resource for improving social content creation.

Connect with Stacy:

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy
• Threads: @stacybragacopy

Podcast Credits 

• Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual
• Music by: teodholina, teodholina - Pixabay

Title: Cozy Marketing: How to Market Your Business Without the Burnout  [Episode 26]

Host: Stacy Braga, Copywriter + Copy Coach

About the Host

Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

About the Guest

Addy helps small business owners simplify their marketing so they can build a more peaceful, unplugged business. As an introvert and toddler mom, Addy has learned how to build a business that can continue to thrive despite unpredictable energy levels and time limitations. Through her cozy marketing approach, she helps people market their businesses in a way that aligns with their individual needs and lifestyle.

Description 

Marketing your business doesn’t have to feel overwhelming. In this episode, Stacy sits down with cozy marketing strategist Addy Lopes to talk about simplifying your marketing so you can grow your business without spending all your time online.

Addy shares how to create a marketing plan that works for you, the power of evergreen content, and why world building is the secret to building strong relationships with your audience. Plus, she breaks down how to choose the right platforms and strategies based on your energy, lifestyle, and long-term goals.

If you want a marketing approach that feels good and gets results, this episode is for you!

Episode Highlights 

• 00:00 Introduction to Cozy Marketing
• 06:06 The Importance of Evergreen Content
• 14:49 Building Relationships Over Transactions
• 19:23 Outro 

Resources Mentioned/Connect with Addy 

• Addy’s Newsletter – Learn more about cozy marketing and world building through Addy’s email list.
• Threads (@encontrocreative) – The best place to connect with Addy and join the conversation.
• Instagram @encontrocreative - DM’s Only 

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

About the Host

Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

About the Guest 

Angela is a growth marketing strategist (fCMO) helping brands do more with less when it comes to marketing. She works with brands $1M-$300M and know what brands need at various stages of growth.

Description 

If you want to spend less time marketing while still making more money, this episode is for you.

Stacy sits down with growth marketing strategist Angela Frank to talk about building a marketing ecosystem—a streamlined, strategic approach that keeps all your marketing efforts working together. Angela shares how to create a cohesive brand experience, why psychological safety matters in marketing, and why doing less can actually lead to more growth.

Whether you're just starting out or scaling an established business, this conversation will help you focus on the right marketing efforts so you can maximize impact while minimizing effort.

Episode Highlights 

• 00:00 Introduction to Growth Marketing Strategies
• 01:37 Understanding the Marketing Ecosystem
• 03:29 Creating Psychological Safety in Marketing
• 07:38 Marketing Strategies for Different Business Stages
• 10:12 Simplifying Data for Better Decision Making
• 12:33 The Power of Doing Less in Marketing
• 14:42 Resources and Closing Thoughts
• 15:53 Outro 

Resources Mentioned

• Agency Analytics – A tool that automates data tracking by pulling information from various marketing platforms into a simple dashboard.
• Angela’s Free Digital Book: Your Marketing Ecosystem – A step-by-step guide to building a marketing ecosystem that works. Available at yourbrandevolved.com/freebook.

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

• Podcast: The Growth Pod
• Website: yourbrandevolved.com
• Instagram: @angelafrankofficial

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Title: Sales Without the Ick: How to Sell in a Way That Feels Good (and Actually Works)

[Episode 24]

Host: Stacy Braga, Copywriter + Copy Coach

About the Host: 

Stacy is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Description 

If selling makes you cringe, if you’re afraid of being too pushy, or if you worry that talking about your offer will annoy people—this episode is for you.

Stacy breaks down how to sell in a way that feels natural, authentic, and aligned with your personality. She shares how taking the pressure off sales can actually make selling easier, how marketing and sales work together, and why building relationships is key to long-term success. Plus, she covers common mistakes entrepreneurs make when talking about their offers and how to avoid them.

Sales is just communication—it’s not about convincing or pressuring people. It’s about showing up, building trust, and making it easy for your audience to say “yes” when they’re ready. Tune in for practical sales advice that won’t make you feel like a sleazy car salesman.

Episode Highlights 

• 00:00 Understanding the Importance of Sales
• 03:11 Sales as Communication: Finding Your Style
• 05:38 Marketing and Sales: A Symbiotic Relationship
• 08:52 Building Relationships for Long-Term Success
• 11:25 Closing the Sale: Strategies and Mindset
• 13:59 Transforming Sales into a Service Mindset
• 15:47 Outro

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Stacy Braga is a copywriter who helps online business owners and small local businesses clarify their message and attract the right people with strategic, story-driven copy. With a background in buyer psychology, consumer behavior, and educational design, she knows how to turn messy ideas into messaging that connects and converts.

Lesley Braga is a dynamic business consultant who helps companies expand their client base without adding to their staff by streamlining operations and optimizing workflows. With a background in financial operations and process improvement, Lesley has a keen eye for efficiency and scalability. Beyond business, she's a dedicated mom of two tiny humans, a proud bunny parent, and a passionate home baker.

Description

In this episode of Cozypreneur, I’m joined by my sister, Lesley Braga, a project and operations manager with a background in wealth management, compliance, and process improvement. But today’s conversation goes beyond career talk—we’re diving into business, family, and what it means to be first-generation immigrants navigating work and success.

We share our personal experiences with entrepreneurship, the reality of building a career as first-gen Americans, and how privilege and support systems play a crucial role in long-term success. We also explore the importance of efficiency and systems in both business and daily life, plus a few thoughts on why the “everyone has the same 24 hours” mindset needs to go.

Oh, and if you love this episode - check out the Unapologetically First Gen Podcast hosted by both Lesley and Stacy 

Episode Highlights 

• 00:00 Introduction to Lesley Braga
• 03:21 Understanding Operations and Project Management
• 08:58 The Journey of Entrepreneurship
• 11:35 Personal Growth and Transformation
• 15:58 Cultural Identity and Heritage
• 23:27 Navigating Challenges as First-Gen Americans
• 29:24 The Reality of Starting a Business
• 32:04 Outro 

Resources Mentioned

• ClickUp – A project management tool to keep your business organized.
• Unapologetically First Gen Podcast 

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Lesley: 

• Threads: @streamlinewithlesley

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

If you’re juggling all the moving pieces in your business and wondering how to get it all done (without losing your mind), this episode is for you.

I sat down with Sammy Bohannan, online business manager (OBM) and founder of Bohannan Virtual Solutions, to chat about hiring your first team member, building systems that actually work, and making your business more efficient—so you can scale without burning out.

Sammy shares how to know when it’s time to hire, the biggest mistakes business owners make when bringing on support, and why your business needs processes (even if you don’t think it does). We also talk about team culture, transparency, and what really makes a great leader—because let’s be real, no one wants to work for a micromanager.

If you’re ready to build a business that runs smoothly instead of feeling like a never-ending to-do list, grab a cozy drink and tune in!

Episode Highlights 

• 00:00 Introduction to Online Business Management
• 03:06 Transitioning from VA to OBM
• 05:51 Building Effective Teams and Processes
• 08:39 Creating a Positive Team Culture
• 11:19 Empathy in Leadership
• 13:57 Free Resource and Closing Thoughts
• 17:26 Outro 

Resources Mentioned

• Business Efficiency Audit – Sammy’s free tool to help you find areas to automate, delegate, and streamline your business.
• ClickUp – A project management tool for keeping your business organized.

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Sammy: 

• Website: About — Bohannon Virtual Solutions
• Podcast: The Space for Unprofessional Entrepreneurs 
• Instagram: @bohannonvirtualsolutions
• Threads:  bohannonvirtualsolutions

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

If you’re tired of constantly creating content that disappears in 24 hours (hello, Instagram stories), it’s time to start thinking long-term marketing strategy. That’s where SEO and blogging come in.

In this episode, SEO strategist and blog content writer McKayla Spencer joins me to break down how SEO works, why social media isn’t enough for long-term growth, and how to get started with SEO even if you’re not tech-savvy. We also talk about keyword strategies, blog planning, and why SEO is perfect for business owners who don’t want to be glued to their phones 24/7.

If you’re ready to start creating content that works for you for years—not just days, grab a cozy drink and tune in!

 Episode Highlights 

• 00:00 Introduction to Cozypreneur and McKayla Spencer
• 01:04 Understanding SEO: Basics and Benefits
• 05:00 SEO vs. Social Media: Longevity and Impact
• 07:31 The Importance of Long-Term Planning in Business
• 10:20 Getting Started with Blogging and SEO
• 18:53 Practical Tips for Effective SEO Strategies
• 21:19 Outro

Resources Mentioned

• 6 Simple Steps to Better SEO – McKayla’s free checklist to help you optimize your content in just 15 minutes per step.
• ClickUp – A project management tool to keep your business organized.
• Moz & Mangools – SEO tools for keyword research and ranking insights.

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with McKayla: 

• Website: Home - The Comma Mama Co.
• Instagram: @comma.mama.co 
• Threads: @commamama.co

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay 

Host: Stacy Braga, Copywriter + Copy Coach

Description 

If creating content feels like a full-time job (on top of your actual job), this episode is for you.

I sat down with content repurposing expert Felly Day to chat about how to work smarter, not harder with your content. Felly shares how to take one piece of content and turn it into ten (without sounding repetitive), how to hit different angles to connect with your audience, and why repeating yourself isn’t just okay—it’s necessary.

We also dive into content funnels, buyer psychology, and how to structure your content so it works together across platforms instead of feeling like a never-ending to-do list.

If you’re tired of constantly creating from scratch, grab a cup of tea and get ready to simplify your content strategy.

 Episode Highlights 

• 00:00 Introduction to Felly Day and Unprofessional Entrepreneurship
• 00:52 New Chapter
• 05:00 Strategies for Efficient Content Repurposing
• 09:44 The Importance of Repetition in Marketing
• 14:47 Felly's Gift: The Turn One Into Ten Podcast
• 16:47 Outro

Resources Mentioned

• Turn One Into Ten - Learn Felly’s CPF Framework to turn one piece of content into ten.

Connect with Stacy: 

• Website: Stacy Braga Copy Studio || Copywriter for Entrepreneurs
• Instagram: @stacybragacopy

Connect with Felly: 

• Website: Felly Day Studio: A Radical Marketing Agency for Small Businesses
• Podcast: The Space for Unprofessional Entrepreneurs 
• Instagram: @fellyday
• Threads:  @fellyday

Podcast edit by: Chelsea Koenigsknecht of KC Virtual, Instagram: @KC_Virtual

Music by: teodholina, teodholina - Pixabay