Carolyn Leasure, founder of Maypop Creative, discusses the importance of website redesign and the key signs that indicate the right time for a website redesign. She emphasizes the foundational work needed before starting a website project and introduces her upcoming challenge to help entrepreneurs take the first step in their website redesign journey.

Links:

• Join the Get Your Site Together Challenge here
• Get Carolyn's Resource's & Freebies here
• Visit Stacy's website here

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About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but don’t have the time or brain space to get it into words. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy. When she’s not working she’s snuggling with her cats, playing board games, or enjoying the outside. 

The conversation covers the transition from teaching to business, the importance of authenticity in marketing, and finding balance in business while maintaining self-respect. Dr. Leslie Davis shares insights on these topics and provides valuable guidance for individuals navigating these challenges.

Takeaways

• Authenticity in marketing
• Transition from teaching to business
• Finding balance in business and self-respect

Connect with Leslie: https://www.mindshiftll.com/

Get Dr. Leslie's 3-Step Guide to Developing a Voice That Builds Trust and Establishes Authority: gift.mindshiftll.com/guide

Connect with Stacy: stacybragacopy.com

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more inquiries from the right fit clients. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

This year has felt harder for a lot of business owners... and you're not imagining it. In this episode, Stacy shares what she's seeing across the online business space, why slower sales don't mean you're doing something wrong, and the foundations that can help you keep moving forward.

Stay up to date with the classroom newsletter: 

https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show, leave a quick review, and share with your biz besties!

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

The conversation covers the impact of AI on writing, setting boundaries and voice guides, maintaining creativity in writing, balancing engagement and sales, creating engaging content, email engagement and relationship building, the human aspect in business and AI, and engagement and relationship building in content marketing. The discussion emphasizes the importance of building relationships through content and balancing engagement with sales in business marketing strategies.

Visit Sydney online: https://sydneyobrien.com/
https://www.instagram.com/sydneyobrien.co

Stay up to date with the classroom newsletter: 

https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show, leave a quick review, and share with your biz besties!

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

The conversation covers three main reasons why people get stuck when writing copy: knowing what to say, getting the words out, and structuring the copy. Each reason is explored in detail, providing insights and strategies for overcoming these challenges.

1. Get on the waitlist: stacybragacopy.com/classroom
   

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

Stacy Braga shares insights from her recent Copy Classroom launch, discussing launch iterations and the importance of simplifying the offer structure. She also delves into pre-launch considerations, the No AI Copywriting Challenge, listening to the audience, and the importance of the customer journey in launch reflections.

Join the copy classroom waitlist: https://stacybragacopy.com/waitlist

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their value and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Stacy Braga shares her experience of starting a second business and contrasts it with her first business, highlighting the key differences and lessons learned. She emphasizes the importance of simplification, focusing on sales, and building a solid base of clients before investing in complex systems and marketing strategies.

Takeaways

• Simplification is key
• Focus on sales and building client relationships

Visit the website: stacybragacopy.com
Get the Classroom Newsletter: https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

The conversation explores the importance of copywriting as a skill and the need to adapt to market changes for successful copywriting. It emphasizes the value of building copywriting muscle and the impact of market shifts on consumer behavior.

Learn more about Copy Classroom:
stacybragacopy.com/classroom

Takeaways

• Copywriting is a skill, not just a task
• Adapting to market changes is crucial for copywriting success

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

The conversation explores why copywriting is so important in business, emphasizing its impact on marketing, sales, and communication. It delves into the importance of strategic messaging, positioning, and understanding the audience, culminating in an invitation to a copywriting challenge to enhance these skills.

Chapters

• 00:00 The Power of Copywriting
• 05:12 Strategic Positioning and Messaging

Links:
Join the No AI Copywriting Challenge: https://stacybragacopy.myflodesk.com/noaicopychallenge

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

In this episode, Stacy Braga explores the core mistakes in copywriting, emphasizing the importance of strategy, messaging, and authentic voice over relying solely on AI. She provides practical insights on how to craft compelling copy that truly resonates with your audience.

Links: The No AI Copywriting Challenge

Chapters

00:00 Understanding Copywriting Mistakes

03:59 The Impact of AI on Copywriting

07:24 The Importance of Strategy and Messaging

11:51 The No AI Copywriting Challenge

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps service-based business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.