CozyPreneur Podcast with Stacy Braga

In this episode, Sydney and I talk about how to simplify the marketing process by focusing on the story behind the campaign and tying everything back to that story. Plus, how to time promotional periods in a way that makes sense with your life.

Links:

• Check out Sydney at https://sydneyobrien.com/
• Or follow her on IG https://www.instagram.com/sydneyobrien.co
• Get your copywriting rubric here: stacybragacopy.com/copyrubric

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter, educator and consultant for solo and small business owners who want their marketing to work better. She teaches clients how to write their websites and emails inside Copy Classroom. When she’s not working she’s snuggling with her cats, playing board games, or enjoying the outside.

Stacy & Tayler dig into the concept of repurposing content in marketing by simplifying the message and by getting rid of the pressure to create new content constantly.

LINKS:

1. Get a free trial of Enji to actually get your marketing done

2. Get your free copywriting rubric and the PASPY framework
   
3. Check out the book The Perfectionaist Guide to Losing Control

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but don’t have the time or brain space to get it into words. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy. When she’s not working she’s snuggling with her cats, playing board games, or enjoying the outside. 

Jess, a remote branding and headshot photographer, shares her journey of resilience, creativity, and heart, as well as her health struggles and business challenges. She discusses her pivot to remote photography and the impact of thyroid cancer on her life and business. Jess shares her journey of rebuilding her photography business after moving to a new location and dealing with health issues. She discusses the impact of COVID on her business and introduces her virtual photo session service, emphasizing its benefits and target audience.

Links: https://www.jwilsonpix.com/

stacybragacopy.com

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but don’t have the time or brain space to get it into words. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy. When she’s not working she’s snuggling with her cats, playing board games, or enjoying the outside.

Carolyn Leasure, founder of Maypop Creative, discusses the importance of website redesign and the key signs that indicate the right time for a website redesign. She emphasizes the foundational work needed before starting a website project and introduces her upcoming challenge to help entrepreneurs take the first step in their website redesign journey.

Links:

• Join the Get Your Site Together Challenge here
• Get Carolyn's Resource's & Freebies here
• Visit Stacy's website here

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but don’t have the time or brain space to get it into words. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy. When she’s not working she’s snuggling with her cats, playing board games, or enjoying the outside. 

The conversation covers the transition from teaching to business, the importance of authenticity in marketing, and finding balance in business while maintaining self-respect. Dr. Leslie Davis shares insights on these topics and provides valuable guidance for individuals navigating these challenges.

Takeaways

• Authenticity in marketing
• Transition from teaching to business
• Finding balance in business and self-respect

Connect with Leslie: https://www.mindshiftll.com/

Get Dr. Leslie's 3-Step Guide to Developing a Voice That Builds Trust and Establishes Authority: gift.mindshiftll.com/guide

Connect with Stacy: stacybragacopy.com

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more inquiries from the right fit clients. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

This year has felt harder for a lot of business owners... and you're not imagining it. In this episode, Stacy shares what she's seeing across the online business space, why slower sales don't mean you're doing something wrong, and the foundations that can help you keep moving forward.

Stay up to date with the classroom newsletter: 

https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show, leave a quick review, and share with your biz besties!

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

The conversation covers the impact of AI on writing, setting boundaries and voice guides, maintaining creativity in writing, balancing engagement and sales, creating engaging content, email engagement and relationship building, the human aspect in business and AI, and engagement and relationship building in content marketing. The discussion emphasizes the importance of building relationships through content and balancing engagement with sales in business marketing strategies.

Visit Sydney online: https://sydneyobrien.com/
https://www.instagram.com/sydneyobrien.co

Stay up to date with the classroom newsletter: 

https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show, leave a quick review, and share with your biz besties!

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

The conversation covers three main reasons why people get stuck when writing copy: knowing what to say, getting the words out, and structuring the copy. Each reason is explored in detail, providing insights and strategies for overcoming these challenges.

1. Get on the waitlist: stacybragacopy.com/classroom
   

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga is a copywriter for solo and small business owners who are great at what they do but struggle to articulate their value. A former public school teacher, she builds the foundation of message and strategy before writing a word of copy to ensure you keep people's attention and get more conversions. She writes website and campaign copy for clients, and teaches inside Copy Classroom, her program for solo business owners who want to write their own copy.

Stacy Braga shares insights from her recent Copy Classroom launch, discussing launch iterations and the importance of simplifying the offer structure. She also delves into pre-launch considerations, the No AI Copywriting Challenge, listening to the audience, and the importance of the customer journey in launch reflections.

Join the copy classroom waitlist: https://stacybragacopy.com/waitlist

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their value and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Stacy Braga shares her experience of starting a second business and contrasts it with her first business, highlighting the key differences and lessons learned. She emphasizes the importance of simplification, focusing on sales, and building a solid base of clients before investing in complex systems and marketing strategies.

Takeaways

• Simplification is key
• Focus on sales and building client relationships

Visit the website: stacybragacopy.com
Get the Classroom Newsletter: https://stacybragacopy.myflodesk.com/newsletter

Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review.

About the Host: Stacy Braga helps solo business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.