After leaving social media, Stacy got plenty of feedback and plenty of questions. In this episode, she breaks down whether you actually need social media to run a profitable business, what to do instead, and why strategy matters more than platforms.

If you’ve been tempted to log off (or just wonder what life could look like without posting daily), this one’s for you.

• 00:00 – The unsolicited opinions came rolling in: Why Stacy recorded this episode and what people said when she left Instagram
• 01:18 – Do you really need social media?: The short answer, and what your strategy needs instead
• 02:30 – The three pieces your marketing funnel must have: Visibility, nurture, and sales
• 04:45 – Building relationships without posting every day: What worked for Stacy (and how you can adapt it)
• 06:05 – Why social speeds things up — but isn’t the only option: What to consider before stepping away
• 07:45 – If it’s not working, ask why: What to reflect on before blaming the platform
• 09:15 – Where to focus if you’re done with social: Stacy’s go-to strategies for visibility and connection
• 10:30 – Final thoughts and encouragement: Relationships grow your business — not algorithms

• Join the Email List – The best way to stay connected and reply directly
• Copy Classroom Membership – Learn how to market your business with strategy and clarity

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→ Work with Stacy

• Website: stacybragacopy.com
• Email list: Join here

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

In this solo episode, Stacy reflects on what worked (and what didn’t) in her business during Q2. From finally launching her rebrand to simplifying software, reshaping her offers, and growing her niche, she shares a transparent look behind the scenes, including a few moments of self-trust and strategic pivots that paid off.

If you haven’t done a quarterly reflection yet, this might be your sign to pause and check in.

Episode Highlights: 

• 00:00 – A quiet brain and a much-needed reset: Why vacation gave her the clarity she didn’t know she needed
• 01:40 – Q2 highlights and personal wins: A full rebrand, a big client project, and no more social media stress
• 04:12 – Cutting costs and simplifying systems: Why rising software costs sparked a business audit
• 06:25 – Real relationships and local connection: Making space for community over constant content
• 08:05 – Reshaping Brand Project inside Copy Classroom: Positioning her course as the foundation for stronger messaging
• 10:42 – Packaging, pricing, and messaging gaps: Exploring more accessible options for website clients
• 13:05 – Looking ahead to Q3: Focus areas, summer pacing, and redefining sustainable growth

• Copy Classroom Membership – for support crafting messaging that feels good and converts

Stacy Braga helps online business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→Work With Stacy

• Website: stacybragacopy.com
• Email list: Join here 

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

If “handling objections” has ever felt manipulative or out of alignment, you’re not imagining it. In this episode, Stacy unpacks what objections really are, why traditional sales tactics feel so off for values-led business owners, and how to approach concerns without pressure, shame, or sleazy urgency.

You’ll learn how to turn questions into conversation and skepticism into clarity in a way that actually improves client experience and long-term trust.

• 00:00 – Why objection handling feels off for so many: What traditional sales advice misses (and how to spot it when it happens).
• 04:15 – Pressuring people vs. supporting decision-making: How to shift from “closing” to creating real alignment.
• 08:40 – What if they just need more information?: The power of clarity, transparency, and trusting your audience to decide.
• 14:50 – Patterns, not pushiness: Using your expertise to address common concerns without making it personal.
• 20:05 – The long-term cost of pressuring people to say yes: Why ethical marketing isn’t just the right thing to do — it’s better for your business.

• Copy Classroom Membership – for support crafting messaging that feels good and converts

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→Work With Stacy

• Website: stacybragacopy.com
• Email list: Join here 

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

If your content jumps from “Here’s the problem” to “Here’s my offer,” you’re missing the moment that helps your audience actually trust you.

In this episode, Stacy explains the most skipped part of messaging, why it matters, and how to use it to position yourself as the go-to expert. She shares how to create messaging that connects, builds clarity, and guides people to action without pressure or manipulation.

This is what values-aligned marketing actually looks like.

• 00:00 – The most overlooked part of your message: Why skipping the “middle” keeps people from seeing your expertise clearly.
• 02:10 – Reframing agitation with emotional intelligence: How to guide your audience without guilt, shame, or salt-in-the-wound tactics.
• 06:50 – What’s really keeping your people stuck: Common struggles you can name to help your audience feel seen and supported.
• 12:45 – Building trust without performance: Teach, reframe, and position yourself with clarity and compassion.
• 18:22 – The real job of your message: Why identifying the gap is the key to showing how your offer bridges it.

• Copy Classroom Membership – for support crafting messaging that feels good and converts

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→Work With Stacy

• Website: stacybragacopy.com
• Email list: Join here 

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

You don’t need to share your coffee order, your trauma, or your skincare routine to build a brand that connects. In this episode, Stacy breaks down what real brand connection actually looks like — and why oversharing isn’t a strategy. She offers a smarter, more sustainable way to build trust and grow your business with a personal brand that reflects your values (not your entire identity).

If you’ve ever felt stuck between “be authentic” and “I don’t want to post my personal life,” this one’s for you.

• 00:00 – Why your brand is not your journal: A quick reframe to help you stop oversharing and start communicating with intention.
• 04:10 – The truth about “know, like, trust”: What this phrase actually means — and how it’s been misused in online marketing.
• 08:48 – Why being likable won’t pay your bills: The difference between personal connection and conversion strategy.
• 14:30 – Oversharing ≠ authenticity: How to spot fake vulnerability — and what to do instead.
• 18:52 – How to show your values (without showing your whole life): Tactical ways to build trust by being strategic, not self-exposing.
• 23:35 – What real connection looks like in a personal brand: Boundaries, character-building, and how to stay human without being performative.

🔗 Copy Classroom Membership

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

→ Work with Stacy

• Website: stacybragacopy.com
• Email list: Join here 

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

Host: Stacy Braga, Copywriter + Copy Coach

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

If you’re a teacher or former educator now building a business and feeling overwhelmed by marketing, this episode is for you. Stacy breaks down exactly why your classroom experience already makes you a natural at content strategy, storytelling, and messaging. From curriculum design to classroom management, you’ve already built the foundation for an effective, human-first marketing approach. Tune in to learn how to reconnect with those skills and bring them into your content confidently.

Episode Highlights:

• 00:00 Welcome and who this episode is for
• 01:25 The marketing skills you already have from teaching
• 03:02 Curriculum planning and why it mirrors campaign planning
• 06:45 Differentiation and scaffolding in content
• 09:10 What data looks like in marketing vs. the classroom
• 11:30 Storytelling, pacing, and adjusting your content
• 13:25 Why your classroom management is community building
• 15:00 What to remember when marketing feels hard

Resources Mentioned:

• Showing Up With Clarity series (episodes from June)

Connect with Stacy:

• Website: stacybragacopy.com
• Email list: Join here

Podcast Credits:

• Podcast edited by Chelsea Koenigsknecht of KC Virtual | Instagram: @kc_virtual
• Music by Teodholina via Pixabay

About the Host:

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

In this episode of Cozypreneur, Stacy shares how her background in education shaped the way she navigates leadership, feedback, and difficult conversations inside her business. If you’ve ever avoided a tough conversation, second-guessed your tone in an email, or worried about being “too direct,” this one’s for you. From building a team to working with clients to setting expectations with collaborators, this episode will help you communicate more clearly, lead with integrity, and protect your peace—without people pleasing.

Episode Highlights:

• 00:00 — Stacy’s education background and how it shaped her approach to leadership
• 01:25 — Why managing conflict isn’t about avoiding it
• 03:10 — How to be clear and kind at the same time
• 05:50 — What it really means to create a “safe space” for clients
• 08:00 — Boundaries and professionalism in action (with real examples)
• 10:30 — How to handle team mistakes with empathy and clarity
• 12:15 — Self-awareness, people pleasing, and avoiding overexplaining
• 14:20 — What good leaders do when they mess up
• 15:40 — Final reflection: What conversation are you avoiding?

Resources Mentioned:

• Copy Classroom Membership

Connect with Stacy:

• Website: stacybragacopy.com
• Email list: Join here

Podcast Credits:

• Podcast edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Got multiple offers but no idea how to market them without feeling overwhelmed? In this episode, Stacy breaks down the real reasons it's hard to promote two (or more) offers at once—and how she’s created separate marketing systems for each one. If you’ve been stuck wondering how to organize your content calendar, clarify your message, or stop trying to smush everything together, this conversation will help you zoom out and find your focus.

She also explains how to think of your offers as separate mini-brands within your business (even if they lead to the same transformation) and shares the key questions you need to ask before launching something new.

• 00:00 — The struggle of marketing multiple offers
• 01:02 — Why the “5-product suite” advice doesn’t work
• 02:00 — How Stacy balances her studio vs. membership
• 03:30 — Different audiences = different messages
• 05:10 — The marketing systems that work for each offer
• 06:55 — Why networking wins for high-ticket
• 07:35 — What’s working for marketing Copy Classroom
• 08:20 — Should you cross-promote your offers?
• 09:05 — How to plan launches when you have two offers
• 10:10 — The key mindset shift when your offers speak to different people

• Copy Classroom Membership

• Website: stacybragacopy.com
• Email list: Join here

• Edited by Chelsea Koenigsknecht of KC Virtual | @kc_virtual
• Music by Teodholina via Pixabay

Host: Stacy Braga, Copywriter + Copy Coach

Stacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

In this candid episode, Stacy shares why she’s intentionally stepping back from Instagram and Threads and how her business is still here. From reading Careless People by a former Meta exec to unpacking social media’s “enshitification” phases, Stacy dives into the ethical implications of these platforms. She also reveals how shifting focus to email marketing, SEO, real-world conversations, and community has led to more creativity, alignment, and more revenue; all without relying on social posting.

• 00:00 — Welcome
• 03:00 — Value-aligned decision-making and social media 
• 05:05 — Careless People spoiler 
• 07:20 — Social media’s “enshitification” cycle 
• 09:40 — How algorithms can harm communities
• 13:15 —What are your alternatives to social media marketing? 

• Careless People by Sarah Wynne Williams 
• Breaking the Bird on HBO
• Duped Podcast
• Enshittification by Cory Doctorow
• Hoodwinked by Mara Einstein 

• Website: stacybragacopy.com
• Email list: Join here

About the Host:

Stacy Braga helps small business owners clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.

Episode Description:

In this solo episode, Stacy wraps up the Showing Up with Clarity series by answering real questions submitted during her free training, Know What to Say When You Show Up. If you've ever felt unsure how to talk about your offer or explain your work in a way that clicks, this episode is packed with practical ways to connect with your audience—without overthinking or overselling.

Stacy covers how to apply her PASPY messaging framework across your content strategy, from emails and social posts to sales conversations, and shares how to tackle tricky messaging moments—like using expert language your audience may not understand. You'll also get a behind-the-scenes look at how sales insights can shape your marketing (and vice versa).

Episode Highlights: 

• 00:00 – Introduction and final episode in the “Showing Up with Clarity” series
• 01:15 – Recap of the PASPY messaging framework
• 03:40 – What to do if you're not sure what your people want
• 06:22 – How to do voice-of-customer research (even when you’re busy)
• 09:05 – Using the PASPY framework across all marketing channels
• 12:10 – What to say when your audience doesn’t know the technical terms
• 15:02 – Why building trust matters more than perfect copy
• 16:13 – Wrap-up and what's next on the podcast

Resources Mentioned:

• Free Copy Rubric – stacybragacopy.myflodesk.com/copyrubric
• Copy Classroom Membership – stacybragacopy.com/membership

Connect with Stacy:

• Website: Stacy Braga Copy Studio
• Instagram: @stacybragacopy
• Threads: stacybragacopy

Podcast Credits:

• Podcast edited by Chelsea Koenigsknecht of KC Virtual — @kc_virtual
• Music by teodholina — Pixabay