Breaking Through in Cybersecurity Marketing

CPF Coaching & Breaking Into Cybersecurity with Christophe Foulon


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In this episode, Christophe Foulon, cybersecurity manager at a Fortune 500 company and Founder of CPF Coaching, joins Maria and Gianna.

 

To begin, Christophe shares that his idea for CPF Coaching came from the pandemic when many cybersecurity employees moved from in-office to remote work. He noticed they struggled with communication, collaboration, and influence in the new setting. His marketing experience comes into play here as he must convince leaders that cybersecurity is crucial to their business. He would sum up his entire career as the connection between the people and the technical side. In addition, Christophe also hosts the Breaking Into Cybersecurity podcast, which stems from his own experience and challenges of breaking into cybersecurity. He is also the author of two books about cybersecurity.

 

Next, Christophe unpacks how marketers already have the skills needed to break into the cybersecurity field. These skills include communication, collaboration, influence, and prior knowledge of your industry. Together, all these skills can work together to help the business solve solutions in a different way than those from a purely technical standpoint. Today, Christophe’s clients as a consultant include different lines of business within a large credit card division, each looking to deliver solutions for their different types of clients. His job is to deliver solutions and ensure that their data is protected. Looking towards the future, his following vision is to lead a security program for a mid-large size organization to help influence the development of a great cybersecurity pipeline and help implement planned growth.

 

Christophe offers his best advice for navigating these tricky waters. Figure out what problems you want to solve, how you can solve them, and what might set you apart from the competition, and then work with leaders to see where they might be in their program and how your solution can help. Finally, they engage in a fun guessing game to reveal what career Christophe would pursue outside of the cybersecurity marketing field.

 

Links:

Follow Christophe Foulon on LinkedIn.

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

 

Christophe’s books:

Develop Your Cybersecurity Career Path: How to Break into Cybersecurity at any Level

Hack the Cybersecurity Interview: A complete interview preparation guide for jumpstarting your cybersecurity career

 

 

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Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks

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