In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries.

They cover:

• How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ

• Why a product-focused background leads to better CPQ outcomes than pure IT consulting

• The growing need to connect PLM and CPQ

• Practical insights on where AI adds value to CPQ projects—and where it doesn't

• Partnerships with leading CPQ vendors like Tacton, Configit and Epicor

Kristian also shares a personal glimpse into his life near Denmark’s “Cold Hawaii,” where he surfs with his kids—and what keeps him passionate about solving complex configuration challenges.

Whether you work in CPQ, PLM, or complex B2B manufacturing, this episode offers valuable perspectives on building smarter, modular configurators.

🔗 Listen now at https://novuscpq.com/cpq-podcast-2025/ 🌐 Learn more at pfmp.com 📍 Catch CPC at Smart Variant Con in Berlin, June 23–24