Most boutique consulting firms bemoan the paltry awareness of their firm compared to large, well-known consulting firms. You can, however, build very high awareness in your target market, as demonstrated by the rapid emergence of Umbrex as a competitor to GLG, Catalant, Business Talent Group, a-connect and similar businesses.
That’s why this episode dives into the whys and hows of building awareness with the perfect guest: Will Bachman, Managing Director of Umbrex.