Cracking Copy

With all the buzz about ChatGPT and Artificial Intelligence, we think we would be mad not to cover it!

We have been wondering, and perhaps you have too:

• What is ChatGPT and how is it so blimmin’ clever?
• Will AI replace us as writers?
• Should we view AI tools as friends or foes?
• Are copywriters like Ella and I a goner?
• How can we leverage this technology for our benefit?

In today’s episode, we seek to answer these questions and more. Over the past few months, we have absorbed as much info as possible about the newest AI offerings, had a play with them and believe that this is a revolution that cannot be ignored. We also dive into some best practices for leveraging these tools to make us better, more efficient writers.

This is obviously only just the beginning. This is a topic that we will be returning to again and again we are sure.

So tune in, sit back and listen and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

Resources:

ChatGPT can be found at Chat OpenAI

The app Ella has been using is an AI writing tool called Nichesss and the SEO app is WriterZen.

Also check out:

Bard, Jasper.ai, Writesonic, Copysmith, Rytr, AI Writer, CopyAI, Closerscopy, Writecream

The video tool Minnie mentions at the end is RunWayML

If you use any other good ones, please do let us know!

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator.

If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you.

Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity.

Listen in to discover:

• The legendary Mince Beef strategy for repurposing your content!
• The 2 main methods that you must know to repackage your content many times over. Simple!
• Sanity saving, sustainable ways you can repurpose, recycle and reuse each piece of content you create.
• Examples of how we repurpose our own content.
• Why you never need to worry that recycling content will make you sound like a stuck record. Spoiler alert: it won’t.

How would it feel to get more value and greater reach from each and every piece of content you create? Whether you are a solopreneur or a more established business, we’ll help you apply your own simple strategies to content distribution and become more intentional in your content writing process.

Tune in and let us know what you think of this episode.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn.

In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn

1. Is your audience hanging out there?
2. Are you looking for new work? It’s the best place to be for new jobs and new leads. Recruiters search on the platform and many companies advertise jobs there too. So even if you use it as a shop window to showcase what you have done/can do then it is important to be there.
3. Also, LinkedIn offers the opportunity to showcase your ideas - you can include articles that your audience will find useful, and it builds trust and credibility.

We discuss the many places on LinkedIn to sell yourself and raise your profile. Our own research into the platform has led us to the realisation that we personally aren’t giving LinkedIn the attention it deserves. It is an excellent platform to build your professional network and generate business leads. We reveal how you can, with us, maximise the opportunities available. If you aren’t on LinkedIn you probably should be and we’ll tell you why.

Cracking Copy hosts Minnie McBride and Ella Hoyos give you our top tips for writing on the platform, how to grow your following and unlock the potential of LinkedIn for you and your business.

Tune in and let us know your thoughts - our contact details are below…

Interesting LinkedIn stats:

1. As of April 2022, 59 million companies have a LinkedIn Page.2.7 million of these Pages post at least weekly.
2. LinkedIn members are viewing 22% more Feed Updates in 2022 YoY. (LinkedIn internal data)
3. LinkedIn members are having 25% more public conversations on LinkedIn YoY. (LinkedIn internal data)
4. Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY. (LinkedIn internal data)
5. LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022
6. eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

This podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter.

There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas and build in public.

With topics such as exploring what resonates with your target audience, providing something educational and interesting, understanding recent changes to the platform, and using hashtags to increase followers, this podcast is the perfect guide to help you get the most out of Twitter.

Cracking Copy hosts Minnie McBride and Ella Hoyos will help you unlock the potential of Twitter for your writing, business, and more. Whether you’re a writer, journalist, PR professional, or budding entrepreneur, you’ll learn how to craft compelling tweets, grow a loyal following, and get the most out of the ever-evolving platform. Discover the ins and outs of this powerful social media platform and use it to further your career and success.

Tune in and let us know your thoughts - our contact details are below…

Resources

Learn how to become a prolific digital writer with Ship30for30

Publish cross-platform with Typeshare

Search for insights and intel with Twemex

Organise your Twitter feed with Tweetdeck

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

This episode is for you if you want to know how to go about finding the best words for your social media post captions AND how to get the best engagement and traction with the dreaded algorithms.

Today is Part 1 in a 2-part mini-series on social media writing.

This episode looks at writing captions for Instagram and Facebook, specifically organic posts not paid for advertising (that’s for another podcast, another day!)

How are they similar and how do they differ?

As we move into 2023, the trend is moving towards the need to produce quality content rather than quantity. Gone are the days when you can bung up multiple random pictures with rushed words and hope for the best. Careful thought needs to go into your social media marketing execution. And that includes the words!

We’re talking about 3 things today:

1. Writing Goals
2. Ingredients of a good caption
3. Systems for managing your FB & Insta content ideas

Tune in and let us know your thoughts - our contact details are below…

Resources

Manage your social media, workflow or task tracking with:

Trello 

Notion

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

Are you often overwhelmed by the need to come up with constant ideas for your online content from social media to blogs, product or service launches and articles etc?

 Is advance planning something that you never quite have time for?

If you could benefit from some guidance on planning your content, ditching the overwhelm and actually start enjoying the process then today’s episode of Cracking Copy is for you.

In this episode, Minnie talks to Sarah Richards, Content Coach and Instagram expert about how to effectively create and plan your content. Learn how to cultivate a content mindset. get the results you want and never run out of ideas!

This could be one of the best spent 20 minutes of your life, listening to Sarah’s top tips for defining your content pillars, effective content planning and productivity hacks. Before you even start thinking about when and how to craft your messages to engage with your ideal customer, you need a plan.

Sarah also runs an online course, The Content Reboot, a three-week course which starts again in January 2023. Its aim is to build joy in your content and establish a strategic process that works for you. The course covers content foundations, creation of content systems, gathering inspiration and auditing your content so you are calm, organised and set up for success. Click here for more details.

Resources

 Manage your project, workflow or task tracking with:

Trello 

Notion 

Contact us!

Contact Sarah Richards:

Website and Content Reboot info: sarahrichardssocial.co.uk

Instagram: @sarahrichardssocial

Contact the Cracking Copy team:

 Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

This episode is for you if you're planning to sell more of your services online.

Ella Hoyos speaks with sales coach and business champion, Kathy Walterhouse, founder of the Professional Rule Breaker and the Entrepreneurs Success Summit.

Kathy has a great outlook and she loves to help entrepreneurs break the rules, find their authentic voice and jumpstart sales.

We discuss how you can supercharge your sales process. Listen to how Kathy made the switch from ‘scared selling’ to ‘noble selling’, why it works and what that looks like in practice.

She shares her wisdom on providing value, building relationships and the emotional triggers that motivate people to take action and buy.

You’ll hear all about the benefits of speaking and attending summits and conferences. Find out what makes them such a powerful way to help copywriters and business owners to get promoted, reach new audiences, and build authority in a way that will help you to grow and scale your business. Ella recounts her own experience when the tech falters and Kathy talks about how to handle mishaps in live situations.

Kathy talks about how you can create ‘omnipresence’ with your content on social media without feeling burned out. She shares a great tip, “the rule of one” to streamline your marketing efforts and help achieve more success in your business.

You’ll also discover what Kathy looks for when selecting guests and speakers for her Summits.

FAST ACTION BONUS! Access the Entrepreneurs Success Summit absolutely FREE before 18 November 2022. Sign up now at https://www.theprofessionalrulebreaker.com/ESS-2

About Kathy Walterhouse

Kathy Walterhouse has been named Top 20 Business Coach to look out for in Disrupter

Magazine. She is an ex- corporate sales expert having sold close to a billion dollars. After being

asked numerous times how she did it Kathy realized there was a real need to help entrepreneurs find success in their marketing and sales. She has her own methodology of success. One of her pillars of success is being authentic and having the philosophy of drawing outside the lines, not following what is expected .....in essence being a rule breaker.

Kathy has become a success leading small businesses to crush their sales numbers using her S-A-L-E-S Method.

In a short time, she reached clients on an international level. In an effort to scale and help

more entrepreneurs she has developed a mastermind group training to increase access to

her knowledge and accelerate success of her clients. Kathy's goal is to have her customers

stand out of the crowded marketplace. She has always had the motto of “Be authentic. Be a rule

breaker. Be the solution to your customer and don't stop until you make a difference. Success

will follow.

Kathy’s contact details

Website: www.theprofessionalrulebreaker.com

Facebook: https://www.facebook.com/theprofessionalrulebreaker/

Instagram: http://instagram.com/theprofessionalrulebreaker

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

Writing for the digital age - what has changed?

Today’s episode is for you if you are bamboozled by the tens of thousands of messages presented to you on a daily basis. Are you at a loss for how you can cut through the noise to get your products and business to stand out?

Today we look at how the way we write and communicate has changed in the last 30-40+ years to ensure that we can get our own vital messages across.

We look at some of the copywriting greats from the last 60 years. Why were they successful? We look at what we have learnt from these people and discuss how differently we create and construct our copy to communicate effectively in the 2020s.

We also have a host of tips for you to take on board right now to hone your digital writing skills. Tune in and find out…

Resources

David Ogilvy’s famous 1960s Rolls Royce Ad

Martin Conroy’s famous Wall Street Journal direct-sales letter 1975-2003 - the ‘most successful sales letter ever written’

Gary Halbert - The Boron Letters

 Contact us!

 Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

 Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

 If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

 Buy me a coffee 

Humans crave stories. As writers we know the power of a good story to draw our readers in. In this episode of Cracking Copy, Ella Hoyos talks to copywriter Charlotte Davies about a story born from her own life experience and what motivated her to tell it.

This episode is for you if you really want to know what it’s like to share your story on stage at TEDx.

Charlotte never imagined herself at TEDx, but when a friend suggested the idea and she met the conference organiser a short time later, it stirred an idea that compelled her to act.

Charlotte shares her insights on public speaking, performance, and copywriting. She talks about her journey with cancer and what it taught her about resilience when life gets tough.

She discusses the importance of only sharing what you're comfortable with, and of rehearsal and planning when delivering a talk or presentation. Charlotte also talks about the feedback she's received since her TEDx talk, and how doing the talk has helped her as a copywriter. Finally, she offers advice to others who might be thinking about doing a TEDx talk or other public speaking engagement.In her TEDx talk, Charlotte discusses her journey and what it taught her about resilience. She says that during the difficult times, it's important to think about what you can do differently the next time. She also says that sharing your story can be cathartic and help you close a chapter of your life that has been quite traumatic.

About Charlotte

Charlotte Davies is a copywriter, messaging strategist and TEDx speaker.

She spent 8 years working in PR, across industries including music and food. 

In 2014 she took time out for treatment when she was diagnosed with Non-Hodgkins Lymphoma.  The treatment was successful and she has been in remission since August 2014.When she was ready to return to work, she got qualified to teach English and has worked in Italy, Spain and through the pandemic taught English online to children and teenagers.

Charlotte also worked as the Events and Development Manager at Wolverhampton Grand Theatre, where she was responsible for fundraising and promoting the theatre to a corporate audience. 

Charlotte started her copywriting business in May 2021.  Since then she has been working with SMEs to create compelling copy that attracts their ideal clients and helping business owners and fellow copywriters to develop their authority and lead generation skills. 

Charlotte’s contact details

Website: www.charlottethecopywriter.com  

LinkedIn: https://www.linkedin.com/in/charlottethecopywriter  

Instagram: https://www.instagram.com/charlottethecopywriter/Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee https://www.buymeacoffee.com/crackingcopy  

Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect.

We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. In which case please do let us know by contacting us and joining in the conversation.

We also think that there are grammar rules that can be broken. We look at some of these and explain why breaking rules can be a powerful tool to use to get your brand to stand out.

Are you a stickler for correct grammar or are you more relaxed about its usage? Tune in and find out if you agree with us…

Resources

Up your grammar game with these books:

The Elements of Style - Strunk and White

Eats Shoots and Leaves - Lynne Truss

Write Right - Jan Venolia

Practical English Usage - Michael Swan

English Grammar: 100 Tragically Common Mistakes (and how to correct them) - Sean Williams

English Grammar for Dummies - Lesley Ward/Geraldine Woods

Best free grammar app (mobile and desktop) Grammarly

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee