Cracking Copy

Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting.

This show is for you if you want to write laugh-out-loud words that light up your readers and bring joy to their day.

Copywriting can be a serious business and it can be tough to strike a balance with humour and messaging. But our guest Sami Miles has done just that. She's a former stand up comedian who has turned copywriter. Sami used the skills she learned on the comedy circuit to write high impact, humour-filled email newsletters that crack up her subscribers. Now, she's here to share her wisdom and to teach us how we can inject a little bit more humour into what we write. Listen in as Ella and Sami explore the parallels between humour and copywriting. This 20 minute show will help you to find the sweet spot between getting your message across and making it memorable with a touch of wit.

Sami Miles

Former stand-up comic and conversion copywriter Samantha Miles brings out the funniest and most commanding version of biz owners to play, connect, and get results with their audience.

She believes that humor is a powerful way to process and heal from the harsh reality of human suffering. Sami recently lived a double-life, working a corporate job in a highly-regulated industry by day and doing comedy shows in Hollywood by night, alongside big names like Jimmy Carr, Margaret Cho & Kirk Fox. Since quitting her 6-figure corporate career while pregnant with her second daughter, she’s helped dozens of business owners convert leads into raving fans that continue to buy from them.

You can find Sami with a baby strapped to her chest, watching her toddler chase a chicken on the trampoline at the family compound she shares with her parents.Connect with Sami

Website: https://catchiestcopy.com  

Instagram: http://instagram.com/catchiestcopy

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them?

In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid embarrassing mistakes.

We discuss the most common mistakes people make and give tips on remembering the correct spelling to stop you from tripping up and looking daft!

About our guest

As a freelance copywriter for 20+ years, Sarah Townsend helps businesses get results from their marketing using powerful, persuasive, clear and concise copy.

She is the author of two bestselling books:The Little Book of Confusables and Survival Skills for Freelancers, her first book, which has helped thousands of freelancers grow in confidence and develop the mindset for success.

Since 2020, Sarah has delivered talks and events for everyone from the CIPR and ITI to Enterprise Nation and the Content Marketing Association.

Contact Sarah

Website: sarahtownsendeditorial.co.ukLinkedIn: www.linkedin.com /in/sarahtownsendeditorial/Twitter: www.twitter.com/stecopywriting Instagram: http://instagram.com/the copywritersday

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know wha t you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:Ella Hoyos - www.linkedin.com/in/ellahoyos

Minnie McBride - www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) Buy me a coffee 

This episode is for you if want to know how copy formulas will help you create high-converting copy.

 In this episode we cover:

Why writing copy from scratch is a no-no and what you should do instead

The sales psychology behind using formulas and frameworks 

The different kind of frameworks for copywriters

Why using formulas and frameworks will strengthen your writing and make it easier to get started

Examples of writing frameworks in action

This episode we discuss four different copywriting frameworks, some are well-known and some lesser known, but all are proven to work and are popular among writers.

We look at several examples from real-life scenarios to give you an understanding of the power of these writing formulas when put into action.

A lot of these copywriting formulas can be applied to various lengths of copy. Whether it’s a short piece of copy or an ad, or a longer piece that you’re producing, these writing formulas can really bring great results to your business.

This short episode has plenty of actionable tips on how experimenting with different frameworks will help you level up your own writing and optimise your copy for best results.

You'll hear that: “Kevin Lee, catalogued no less than 27 copy formulas. That is enough to make your head hurt! Whether it’s a short piece of copy or an ad, or a longer piece that you’re producing, these writing formulas can really bring great results to your business.”

Different formulas work for different writing goals and different content types or writing styles.

“There is a more ethical approach, rather than agitating and rubbing salt in the wounds and making the problem really big and scary. You start off with your pain point, the frustration that's bothering you, but then you paint a more optimistic picture of how it could be and this is how you get to that point.” *

Contact us!

 Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy 

➡️ Share this podcast with someone who’ll find it useful You can also find us at:

Instagram: Ella Hoyos - https://www.instagram.com/flurrymarketing

Minnie McBride - https://www.instagram.com/sosocial_minnie

LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) https://www.buymeacoffee.com/crackingcopy

This episode is for you if you want some brilliant and insightful tips on approaching long form and short form copy.

What do we mean and how are they different?

This bite-size episode discusses the differences and looks to answer the following burning questions:

What’s the difference between long form and short form copy? 

What are the frameworks and structure to consider?

How do you deal with writing constraints?

How long should pieces of copy be?

And how long should you actually spend writing?

Join us as we give our thoughts on tackling all lengths of copywriting tasks and answer your questions in our fun and informative conversation.

Quotes ‘It was the American advertising copywriter, Eugene Schwarz, author of a book called Breakthrough Advertising in the 1960s, who first said, copy isn't written, it's assembled.

For me, that was a big light bulb moment.’ ‘So when people read something online, they're going to spend about 3 seconds, three precious seconds looking at it before they make the decision whether to carry on reading or not.’ ‘The reader. They're just scrolling… 

Messages wash over them and content washes over them. So it's about finding those headlines and spending the most time, really, when you're writing on crafting those really good headlines of subheadings and really good first sentence hook that's going to keep that reader… sticking around to read the whole piece.’

Resources Character and word constraints - examples:

Instagram - bio total 150 characters; caption 2,200 characters

Facebook - 63,206 characters (though for best engagement you should do less)

Twitter - tweet 280 characters - but more with Twitter threads, Twitter handle 15 characters, profile name 50 characters, bio 160 characters

Linkedin - ‘About’ section 2,600 characters, if publishing an essay publishing content length 110,000

Blog posts - according to Hubspot 2,100-2,400 is the sweet spot for best SEO Sales pages can be anything up to up to 6,000 words or longer

Contact us Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy ➡️ 

Share this podcast with someone who’ll find it useful You can also find us at:

Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) www.buymeacoffee.com

This episode is for you if you want to know how stellar copy can seriously up-level your business.

In this episode we cover:

The difference between copy and content and why it matters

The one true measure that tells you if your content is hitting the spot

How to lead the the customer journey

The surprising skill you never knew you needed to become a great copywriter

The simple reverse psychology question that will reveal the best insights from your customers

Listen up as we discuss commercial writing and how you can use this method to persuade customers to make buying decisions.

You’ll learn about the importance of customer research and how it can help businesses connect with their target audience.

This short episode has plenty of actionable tips on how you can level up your own writing and optimise your copy for best results.

Contact us

Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at: Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) www.buymeacoffee.com/crackingcopy

This episode is for you if you sometimes struggle to find focus before sitting down to write.

In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day.

Word games can be brilliant for getting in the writing zone but are also useful for improving your vocabulary and spelling. *

Which games are best for a quick warm up and getting in the zone? * Which games are best for improving your vocabulary and spelling?

Not just for passing the time or general hilarity, word games can really help focus the mind and educate your brain to help you become a more focused and skilled writer.

Resources

The word games we discuss this week and where you can find them!

Wordle - https://nytimes.com/games/wordle (free)

Waffle - www.wafflegame.net (free)

Scrabble - App Store - Scrabble Go (free)

Boggle - find at all good stores! (Hasbro) - Boogle and Travel Boggle (rrp £10.99)

Crosswords - most newspapers and online (£ free to various)

Poetry for Neanderthals (by Exploding Kittens) - (rrp £19.99)

Contact us

Please do drop us a note. 

Let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Email: [email protected]

➡️ Share this podcast with someone who’ll find it useful

You can also find us at: Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business.

Hello world!

Welcome to Cracking Copy.

In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business.

Lean in and listen up - we can't wait to get to know you!

Ella & Minnie