🚀 Cracking the Code: How Professional Services Can Scale with AI

In this episode, we explore how law firms, medical practices, and professional service firms are using AI and automation to attract premium clients, streamline operations, and scale predictably.

We cover:

• The 3-layer blueprint for high-conversion campaigns: Foundation → Intelligence → Market Domination

• How AI-driven systems create urgency, reduce compliance risks, and give firms a competitive edge

• Real results from firms generating $127K/month in revenue to 156% growth in industry influence

The future of professional services isn’t just about adopting AI—it’s about using it strategically to drive real results.

Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download’

🎙️Cracking the Code: Coaching Is for the Ready with Jon Sheldon

In this episode, host Rob Riggs sits down with Jon Sheldon, founder of Belleauwood Coaching, to explore his unique approach to executive coaching and leadership development.

💡Jon dives into:

• Why coaching only works when you’re truly “ready”
• Lessons from The Purpose Driven Life by Rick Warren in aligning business and personal growth
• How leaders can break free from their own bubble to achieve authentic success
• 
  

 Connect with Jon: https://www.belleauwood.coach/ | Instagram:  @belleauwood_Coaching  

Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download’

🚀 AI and automation aren’t just optional anymore—they’re the competitive edge professional service firms can’t afford to ignore.

In this episode of Cracking the Code: The AI & Automation Series, we dive into why forward-thinking firms are pulling ahead, how “intelligence asymmetry” is reshaping client acquisition, and the costly mistakes practices make when rushing—or delaying—AI adoption.

Plus, start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

🎙️Cracking the Code: From Hospitality to Digital Marketing with Peter Kalanda

In this episode of Cracking the Code, host Rob Riggs sits down with Peter Kalanda, Co-Founder of 3 Horizons Interactive, to explore how lessons from the hospitality industry shaped his approach to digital marketing and client experience.

Peter dives into:

• How customer service principles translate into powerful digital strategies
• Why fixing the “leaky bucket” (your website) matters before running ads
• The role of AI, SEO, and LLMs in the future of marketing
• Real-world stories of small businesses scaling with smart strategies
• 
  

 Connect with Peter: threehorizonsinteractive.com | SiteAuditNow.com 

Plus, discover where your firm stands on AI with our free downloadable: https://aiadvantage.codeconspirators.com/download

🚨 Most businesses don’t have a lead problem — they have a conversion problem.

In this week’s episode of Cracking the Code, I sat down with Steven Werley, founder of Closable.ai, to uncover how AI can double show-up rates, streamline follow-ups, and turn lost opportunities into revenue.

Steven has managed sales teams of 30+ reps and built AI tools that help businesses close more deals without losing the human touch. His insights are a must-listen for service-based firms looking to grow smarter, not just louder.
🔗 Connect with Steven: LinkedIn | Closable.ai

👉 Plus, find out where your firm may be leaking leads (and revenue) with our free Revenue Leak Assessments: codeconspirators.com/assessments/

🎙️ Cracking the Code: Using Credit (Not Cash) to Grow Your Business — with Bernard “The Professor” Borges & Bobby Barrett

In this episode, Rob Riggs talks with Bernard Borges and Bobby Barrett about why entrepreneurs should leverage credit—not cash—to scale smarter and safer. They share lessons from decades in finance, insights on pivoting through crises, and how to pair funding with passive income streams for long-term stability.

🔗 Connect with Bernard: Wealth Alliance Group

Plus, discover where your firm may be losing leads and revenue with our free Revenue Leak Assessments: https://www.codeconspirators.com/assessments/

⚠️ Disclaimer: Nothing we discussed today constitutes financial advice or an endorsement of specific financial strategies. Always consult qualified professionals for your financial decisions.

🎙️Cracking the Code: Racing into the AI Age — with Daren Fields
In this episode of Cracking the Code, host Rob Riggs sits down with Daren Fields, a former competitive racer turned AI strategist. Drawing from the high-stakes world of motorsports, Daren helps companies implement AI and RevOps strategies without crashing and burning. From managing risk to finding the right balance between people and technology, he shares practical lessons every executive needs in the AI era.
 In this conversation, Daren covers:

• How lessons from racing apply to business risk and AI adoption
• Why leaders must get comfortable being uncomfortable to scale
• The dangers of over- or under-rotating with AI implementation
• The “60/40 rule” of humans vs. machines in high-performing companies
• His Apex 8 sales framework and why conscious competence is key in the AI age

 Learn more about Daren at  https://apex8advisory.com/ and explore his book Apex 8: How to Be Persuasive in a Technical World.

‘Plus, discover where your firm may be losing leads and revenue with our free Revenue Leak Assessments: codeconspirators.com/assessments/’

🎙️ Cracking the Code: Scaling Healthcare Practices with Digital Marketing — with Adrienne Wilkerson

In this episode of Cracking the Code, host Rob Riggs sits down with Adrienne Wilkerson, co-founder of Beacon Media + Marketing and a 3-time Inc. 5000 award winner. With over 20 years of experience in branding, digital marketing, and healthcare strategy, Adrianne shares how her agency helps behavioral and mental health practices grow while staying compliant in highly regulated industries.

💡 In this conversation, Adrienne covers:

• The journey from Alaska’s first digital agency to a national leader in healthcare marketing

• How to balance compliance, HIPAA, and ethical guidelines in patient acquisition

• Why multi-location practices need localized yet unified branding strategies

• The evolving role of marketing directors and how agencies can partner to fill skill gaps

• How AI is transforming marketing—and why it should be a co-pilot, not a replacement

  
  

🔗 Learn more and connect with Adrienne at Beacon Media + Marketing.

Plus, discover where your firm may be losing leads and revenue with our free Revenue Leak Assessments: codeconspirators.com/assessments/

🎙️ Cracking the Code: Aligning Spiritual Energy with Business Growth with Reese Maskwa

In this episode of Cracking the Code, host Rob Riggs talks with Reese Maskwa, metaphysician and business energetic strategist, about how aligning spiritual energy with practical business strategy can unlock growth for service-based entrepreneurs. Reese shares her journey from overcoming serious injury to building multiple businesses, and how she now helps entrepreneurs remove energetic blocks to scale authentically.

💡 Reese covers:

• Healing and energy work that transformed her life and business

• Aligning mindset, subconscious patterns, and business operations for growth

• Bridging science, energy, and strategy to improve marketing and client attraction

• Why embracing fear and stepping outside your comfort zone drives success

🔗 Connect with Reese:
Facebook – https://www.facebook.com/share/1AWkTFrNAC/
Website – https://quanta-verse.com/about
Assess your business alignment – https://www.codeconspirators.com/assessments/

🎙️Cracking the Code: The Real Road to Scale — with Phil Masiello

Guest: Phil Masiello | PhilMasiello.com
In this live episode, Rob Riggs sits down with Phil Masiello, a serial entrepreneur who has launched, scaled, and exited multiple brands across industries—from specialty foods to skincare to eCommerce tech. Now the founder of Crunch Growth, Phil helps startups and scaling brands turn data, AI, and connected TV ads into real, measurable revenue.

 In this episode:

• From crashing his first business to achieving 7+ exits (and the lessons learned)
• Why founders must think like marketers—not just operators
• How Crunch Growth turns creative + data into scalable systems
• What most business books get wrong about modern brand-building
• The power of authorship, content, and honesty in entrepreneurship

 Connect with Phil:
 Visit PhilMasiello.com or CrunchGrowth.com to learn more about his coaching, speaking, and services.

 Free Tool: Discover exactly what’s causing your brand to miss out on business opportunities with poor online visibility. → ⁠Try the free Visibility Leak Detector