Amanda Russell's new book, The Influencer Code - How to Unlock the Power of Influencer Marketing, is out now. You can find it on Amazon. She wrote the book because as a college professor at the University of Texas, and before that at UCLA, she felt like a college text on the topic was missing.

The book give good advice to businesses and brands and is well worth the read. Amanda and I share a lot in the way of philosophical groundings in influence marketing. You’ll hear that in our chat.

Amanda is another hybrid expert to talk to about this. She’s a fitness influencer in her own right, building her brand at fitstrongandsexy.com. Her fitness videos help her 80,000-plus YouTube subscribers, as well as others who follow her around the social web and on her site.

She also consults with companies who need help with influence strategies.

Learn more about your ad choices. Visit megaphone.fm/adchoices