Craft Beer Professionals

Craft Beer Consumers: Who Goes Where


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After a year's worth of analyzing customer reviews, CBAS has bucketed six distinct craft beer consumer personas. This presentation will dive into what matters to each persona - ranging from things like service speed to parking availability. After a deep dive on the different types of consumers, we'll explore the audience at different types of taprooms. We know the experiences at a nanobrewery will be different than a regional, but this presentation will help breweries understand who is going where. Above all, we'll learn about what motivates return visits no matter what type of taproom you operate!  


Learn more: https://craftbeeradvisoryservices.com/research-membership/


Join us in-person for CBP Connects in 2023

Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

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Craft Beer ProfessionalsBy Craft Beer Professionals

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