In this episode, Adam Strong discusses the importance of creating clarity in business. He breaks down the process into three main steps: understanding your audience (who), identifying their challenges (what), and developing a methodology to address those challenges (how). Lack of clarity can lead to warning signs such as weak lead generation and a distorted pitch. Adam emphasises the need to focus on a specific audience and understand their behaviours, values, and pain points. He also advises against comparing oneself to others and highlights the importance of resilience and mental toughness. The episode concludes with a call to action to reach out for more information on creating clarity in business.

Chapters

00:00

Introduction and Welcome

00:58

The Importance of Clarity in Business

02:22

Creating Clarity: Who, What, and How

03:21

Warning Signs of Lack of Clarity

04:18

Understanding Your Audience (Who)

05:12

Identifying the Audience's Challenges (What)

06:34

Developing a Methodology to Address Challenges (How)

09:54

Not Everyone Will Be a Fit

11:21

Examples of Audience Challenges

14:17

Creating a Methodology to Alleviate Pain

19:08

Clarity as the Missing Piece

20:03

Closing and Call to Action

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