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Crafting Compelling Case Studies: The Power of Relevance and Expertise in Marketing with Joel Klettke
In today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an expert storyteller on this engaging episode of the Expert In You Podcast!
Key Moments :
02:20] "Started agency focused on customer case studies."
06:35] Customer case studies show brand success journey.
10:57] Universal emotion drives action, not just metrics.
14:05] Case studies are a team sport, strategic and focused.
19:03] Leveraging content: repurpose for different audiences.
23:10] Average time for creating content: 40-60 days.
About Joel Klettke :
Joel Klettke began his career in SEO but quickly transitioned into content and copywriting, focusing on conversion copywriting. After completing a project for a company in the hosting space, he was approached to create a case study for another company called Pingboard.
This experience opened his eyes to the complexity and value of customer stories. Recognizing the demand and premium that could be charged for such assets, Joel realized that there were no dedicated teams specializing in customer stories.
He decided to seize this opportunity and build his own team and process around it. Starting as a side project, Joel eventually brought in a partner and grew the business quietly for the first year. Just before the pandemic hit, Joel made it his full-time focus, and now, after almost five years, his company has served over 300 clients and told over two thousand stories. Joel's story highlights the importance of being open to new opportunities and the potential for success in a niche market.
Connect Joel:
Linkedin : https://www.linkedin.com/in/joelklettke/
Website : https://casestudybuddy.com/
Twitter: https://twitter.com/JoelKlettke
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the episode and the podcast
(0:56) Guest introduction: Joel Klettke, co-founder of Case Study Buddy
(1:30) The power of case studies in attracting premium clients
(6:14) Understanding what case studies are and their purpose
(9:07) The Trojan horse nature of case studies in sales
(15:24) Creative ways to tell your case study story
(18:27) Repurposing customer stories for maximum impact
(25:05) The buyer's journey: Nibble, bite, snack, meal, buffet
(26:19) Connecting with Joel Klettke and Case Study Buddy
(28:55) Ann's final message to listeners and call to action
(29:38) Sponsor: Free training at expertnu.us
View all episodes
By Ann Carden
5
1010 ratings
In today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an expert storyteller on this engaging episode of the Expert In You Podcast!
Key Moments :
02:20] "Started agency focused on customer case studies."
06:35] Customer case studies show brand success journey.
10:57] Universal emotion drives action, not just metrics.
14:05] Case studies are a team sport, strategic and focused.
19:03] Leveraging content: repurpose for different audiences.
23:10] Average time for creating content: 40-60 days.
About Joel Klettke :
Joel Klettke began his career in SEO but quickly transitioned into content and copywriting, focusing on conversion copywriting. After completing a project for a company in the hosting space, he was approached to create a case study for another company called Pingboard.
This experience opened his eyes to the complexity and value of customer stories. Recognizing the demand and premium that could be charged for such assets, Joel realized that there were no dedicated teams specializing in customer stories.
He decided to seize this opportunity and build his own team and process around it. Starting as a side project, Joel eventually brought in a partner and grew the business quietly for the first year. Just before the pandemic hit, Joel made it his full-time focus, and now, after almost five years, his company has served over 300 clients and told over two thousand stories. Joel's story highlights the importance of being open to new opportunities and the potential for success in a niche market.
Connect Joel:
Linkedin : https://www.linkedin.com/in/joelklettke/
Website : https://casestudybuddy.com/
Twitter: https://twitter.com/JoelKlettke
About the Host -
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/
Grab Ann's free Masterclass at www.expertinyou.us
(0:00) Introduction to the episode and the podcast
(0:56) Guest introduction: Joel Klettke, co-founder of Case Study Buddy
(1:30) The power of case studies in attracting premium clients
(6:14) Understanding what case studies are and their purpose
(9:07) The Trojan horse nature of case studies in sales
(15:24) Creative ways to tell your case study story
(18:27) Repurposing customer stories for maximum impact
(25:05) The buyer's journey: Nibble, bite, snack, meal, buffet
(26:19) Connecting with Joel Klettke and Case Study Buddy
(28:55) Ann's final message to listeners and call to action
(29:38) Sponsor: Free training at expertnu.us
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