Discover the secrets to securing premium shelf space and taps in a constantly shifting market. From overcoming the hurdles small sales teams face to adapting post-Covid strategies, Cesar shares invaluable insights that can help your brewery thrive in San Diego and beyond.

Topics discussed include:

Evolving Beer Market

Transition from a buyer's market to a seller's market: The demand for unique and new beers has evolved, with establishments now having more control over their selections.

Changes in Consumer Preferences

Shift from chasing rare "whale" beers to focusing on quality and variety, including local and accessible options.

Craft Beer Trends

The continuous popularity of hazy IPAs and the return to classic styles like West Coast IPAs and lagers.

Advice for Emerging Breweries

It is important to own your local market ("own your backyard") before expanding.

Whether you're a local craft beer lover or looking to break into new markets, this episode offers the guidance you need to stay ahead in the competitive craft beer scene!Get in Contact with Cesar!Cesar TorresThe Halona [email protected]: @CTorresConsulting

Thank you for supporting local craft in San Diego!

🎉 EVENTS

► https://web.sdbeer.com/events?ce=true

🍺 BREWERIES

► https://web.sdbeer.com/search

👕 MERCH

► https://shop.sdbeer.com/

🍻 LET'S CONNECT

Subscribe: https://www.youtube.com/channel/UCTwVo8McM4ckidHeQ-JTj3w/videos

Facebook: https://www.facebook.com/SDBrewersGuild/

Instagram: https://www.instagram.com/sdbrewers/

Twitter: https://twitter.com/sdbrewers

LinkedIn: https://www.linkedin.com/company/san-diego-brewers-guild

Thank you for supporting local craft in San Diego!

Questions or comments?

Reach out to us directly: [email protected]