A book’s title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it’s for to attract the intended audience — all in a few catchy and memorable words.

Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader.

Find a transcript and show notes at greenleafbookgroup.com/episode88.