In this episode of Diving In Deep, Sara welcomes back her manager, Craig Dunn, for a candid conversation about our journey together in the music industry. They dive into the complexities of the artist-manager relationship, exploring how their dynamic has evolved over the years. Craig shares insights into the challenges of being a manager, including the constant pressure to keep everything running smoothly while also supporting my career as an artist.

They also dive into a Q&A answering questions ranging from stories that happened on the road that they’ve never told to secret kisses that were shared backstage that will have you with your jaw on the floor.

Tune in for this engaging conversation that offers a behind-the-scenes look at the music industry, the unique bond between an artist and their manager, and of course, the life of Sara Evans!

Listen to Unbroke: (https://ffm.to/seunbroke).

About Craig Dunn:

With more than 20 years of experience in the music industry managing artists and building comprehensive digital marketing, merchandising, ticketing and fan club campaigns, label operations and revenue development, Dunn continues to leverage his multi-faceted background with long-time client, multi-platinum ACM and CMA award-winning artist, Sara Evans and critic and industry favorite, Monument/Sony recording artist Alex Hall joining the roster.

Prior to One Spark Entertainment, Dunn was Vice President at Collective Artist Management beginning in 2012 and previously served as Senior Vice President at digital marketing & merchandise company Music City Networks (MCN). There, he gained experience working with clients including Lady A, Eric Church, Dierks Bentley, Little Big Town, Brad Paisley, Kelly Clarkson, Kenny Chesney, Toby Keith, Rascal Flatts, and more, overseeing the artists’ digital marketing, websites, fan clubs and fan-focused events. During his tenure at MCN, Dunn also launched a ticketing division to help facilitate the growing need for presale and VIP ticketing for the firm’s client roster.

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Produced and Edited by: The Cast Collective (Nashville, TN)

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Directed by: Erin Dugan

Edited By: Sean Dugan, Corey Williams, & Michaela Dolph

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