Welcome to the second (and final) part of the finale episode of season 7 of the Reputation Revolution show.

In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.

Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.

If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show.

If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.

Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:

I hope you enjoy it. 

*** We'll be taking a short break, and then be back for Season 8 ***

Welcome to Part 1 of the finale episode of season 7 of the Reputation Revolution show.

In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews.

Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand.

If this is the first episode of the podcast you're listening to, then you're in for a treat as you will get a really good flavour for what we cover here on the show.

If you're a regular listener, get ready to be reminded of some of the highlights of season 7. Maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again.

Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package:

I hope you enjoy it. 

P.S. Stay tuned for Part 2 of this special finale episode next week!

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'.

Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations.

While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline.

Why is this important?

For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically.

Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace.

Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional.

It all comes down to mindset, and the willingness to learn and experiment.

Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action!

A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture.

If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought!

QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

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CHECK OUT TREVOR'S 'MARKETING COMMUNICATIONS PYRAMID' DIAGRAM (as discussed on the show) - go to trevoryoung.me/prmachine

Lots going on in the world of podcasting! Podcasts, as we know, can be a great owned media platform for entrepreneurs and thought leaders, but they take a bit of work.

How much work, and what are the challenges people in the podcasting trenches are facing currently?

I decided to find out!

In this episode, we get the lowdown from Bea Abalti, founder of Bear Forward Podcast Solutions, which helps small and medium business owners who want to start a podcast, or they already have one and want to grow their audience.

Specifically, I got Bea on the show because she has just finalised a survey of business owners who produce a podcast, and I wanted to chat through the findings with her to get a good picture as to what's happening out there in podcasting land!

So, we chat about the survey and the insights it revealed, plus we get into a broader discussion about podcasting generally, and some of the things to look out for if you're thinking of embarking on a podcast project now or in the future.

Connect with Bea:

• LinkedIn
• Website

In this episode I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory.

While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes it's the relationships side of what we do that can have the most impact.

Nina knows this all too well, having founded Harmonic Advisory in 2012 with a goal of helping businesses grow and successfully implement key projects by ensuring their leaders foster the right relationships.

Nina has worked with thousands of executives at the highest levels of some of Australia's and the world's leading companies, including PwC, GE, ANZ, Deloitte, and the Victorian Government.

With 25 years experience, she has seen first hand the impact strategic relationships and high value networks have in helping businesses grow, implement major projects and achieve successful business outcomes.

In this episode, Nina discusses the who, what and how of building relationships in a way that's strategic and sustainable. More specifically, she unpacks the cornerstones of her strategic relationships framework, which includes:

1. Define your strategy
2. Create a Strategic Relationship Map
3. Develop Your Visibility Plan
4. Getting Started & Getting Out There

This conversation contains lots of great insights and tips as to how we can all get more from the relationships we build. It might not be as sexy as recording a video for YouTube, but it can play a key role in the personal branding mix!

Connect with Nina on LinkedIn.

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand.

In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including:

• How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months later
• The strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)
• Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries.

If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating!

LEARN MORE ABOUT TREVOR HERE

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media.

And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly).

His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com.

Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate. 

In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward.

The interviews are featured in the two previous episodes:

• Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris Ward
• Ep 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives.

I hope you enjoy this conversation!

"We're not here to blend in!" (Kris Ward)

In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name.

That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace.

In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everywhere!), so I decided to 'keep the tape running' and then delved with Kris into her story.

That's what this episode is all about: Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy.

Kris walks us through her struggle to sharpen her point of view through her content, and how she became featured on some 400 award-winning podcasts, radio and TV shows throughout the world. Of note, she has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak.

The theme of this discussion really is a 'perfect collision' of owned media, earned media and social media - something we talk about often here on the Reputation Revolution. You can see now why I got Kris back on the show for a follow-up episode!

Kris has a blog, plus she has a growing presence on YouTube, TikTok Instagram and LinkedIn! Phewww! She's a dynamo, you're going to love this interview!

Connect with Kris:

• website
• Instagram
• LinkedIn

Building a credible thought leader brand in the marketplace takes time and effort.

So how can we make time work for us?

How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world?

How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline?

Kris Ward has the answers!

Kris is the author of the book - Win The Hour Win The Day. She also has a podcast of the same name.

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak. She has been featured on award-winning podcasts, radio and TV shows throughout the world.

It's a high energy chat ... let's get into it!

Connect with Kris:

• website
• Instagram
• LinkedIn