Sign up to save your podcasts
Or
Share Crazy Good Talks
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Crazy Good Talks
Crazy Good Talks episodes
- 16. 7 Steps To Creating a Clear Brand Message That Turns Prospects Into Clients With Casey FuerstAre you struggling to create a clear brand message? One a 10-year old can understand?No matter how long you’ve been in business, messaging is tough! Especially if you’re not a professional marketer.In this episode, Deirdre Van Nest gets solutions from Casey Fuerst, the owner of Tic Tac Toe Marketing and a StoryBrand Certified Guide. Casey shares seven easy steps for clarifying your message so that more prospects engage with you. This will transform how you talk about who you are, what you do, and the unique value you bring to your clients.Casey discusses:What StoryBrand is (and why Deirdre is a big fan!Why you want to be Yoda, not Luke Skywalker!Seven steps to clarifying your message and helping prospects understand the benefits of working with youHow StoryBrand and Crazy Good Talks® strategic stories work together to grab and keep your prospects’ attentionAnd moreResources:“Building a StoryBrand: Clarify Your Message So Customers Will Listen” By Donald Miller“Marketing Made Simple” By Donald MillerConnect With Casey Fuerst:LinkedIn: Casey FuerstTic Tac Toe MarketingConnect With Crazy Good Talks®:1 (952)-451-0172Crazy Good Talks®LinkedIn: Deirdre Van NestAbout Our Guest:For 20+ years, Casey Fuerst has worked with small businesses and nonprofits to give them messaging, strategic marketing plans, and collateral materials to support their work. Casey is a certified StoryBrand Guide and uses this framework to increase impact and grow businesses.32 min
- 15. Writing a Book Using the Crazy Good Talks® Blueprint With Ross MarinoDo you have a book inside you that’s aching to get out?Of course you do! Well, you’re in luck because the Crazy Good Talks® Blueprint will give you the guidance and structure to write it.In this episode, Deirdre Van Nest is joined by Ross Marino CFP®, the founder and chief executive officer at Advisor2X. You will learn how Ross Marino CFP® used the Crazy Good Talks Blueprint to write his book. You will also discover how you can use the Crazy Good Talks® Blueprint to make an impact with your words and ideas.Ross discusses:How he and co-author Susan Bradley encourage their readers to feel, think, and act differentlyTips and tricks he learned from the Crazy Good Talks® Blueprint to help write his bookTop three strategies he used to write his book from the Crazy Good Talks® BlueprintHow opening up with a bang changed his on-stage experienceAnd moreResources:Crazy Good Talks: 1. Why You Must Be a Crazy Good Speaker“Shaping Change: How To Respond When Life Disrupts Your Retirement Plan” By Ross Marino and Susan BradleyCrazy Good Talks® BlueprintConnect With Ross Marino:Advisor2XYouTube: Advisor2XConnect With Crazy Good Talks®:1 (952)-451-0172Crazy Good Talks®LinkedIn: Deirdre Van NestAbout Our Guest:Ross Marino’s fascination with business and investments started in the 9th grade, when he received a copy of Money Magazine as a birthday gift. That fascination led to his career as a financial planner. He founded Transitus Wealth Partners, which has helped individuals, families, and business owners make decisions through life transitions for over 30 years.In 2010, Ross founded Advisor2X™ to help other advisors grow their individual and family financial planning and employer plan practices. Advisor2X™ has hosted over 1,000 events in 40 cities for over 30,000 advisors.40 min
- 14. How to Master the Power of the Pause in Your PresentationsWhen you’re presenting, do you feel pressured to fill every space with words?A lot of professionals feel this way. They believe that if they pause, they’re giving the audience “nothing.”In this episode of Crazy Good Talks®, Deirdre Van Nest explains why the opposite is true. You will discover why taking a pause is the most powerful way to connect deeply with your audience. Plus, she shares four types of pauses for every speaker to master, when to use them, and how.Deirdre discusses:Four key times to pause during a presentation or speechWhy pausing will help you build an intellectual and emotional connection with your audienceAn easy technique for emphasizing a significant point to your audienceThe answer to the question: “How long should I pause for?”And moreResources:Crazy Good Talks®: 8. Speak To Be RememberedSkinny SoupingConnect With Crazy Good Talks®:1 (952)-451-0172Crazy Good Talks®LinkedIn: Deirdre Van Nest19 min
- 13. So What Does It Actually Take To Be a Crazy Good Speaker?What’s the difference between a good speaker and a Crazy Good Speaker?In this episode, Deirdre Van Nest shares four trade secrets that Crazy Good Speakers use to stand out and own the room every time they speak. Whether you’re a new speaker, seasoned speaker, or somewhere in between, these are tips you can use right away to make your next presentation Crazy Good!Deirdre discusses:How to avoid a speaker’s worst nightmare: Looking into the crowd and seeing a visibly bored audience –– people daydreaming, sleeping, or playing on their phonesThe KEY question Crazy Good Speakers always ask BEFORE planning a presentationWhy every Crazy Good Speaker follows a processThe total game-changer – -what Crazy Good Speakers do to own the room every time they speakAnd moreResources:* Crazy Good Talks®: 2. Why I Left The Stage for 24 years* Crazy Good Talks®: 8. Speak To Be Remembered With Craig Valentine* Crazy Good Talks®: 12. To Script or Not to Script? How To Know Which Approach Will Keep Your Audience’s Attention* Crazy Good Talks® BlueprintConnect With Crazy Good Talks®:1 (952)-451-0172Crazy Good Talks®LinkedIn: Deirdre Van Nest20 min
- 12. To Script or Not to Script? How To Know Which Approach Will Keep Your Audience’s Attention“To script or not to script?” Do you ever ask yourself this question as you prepare for a Crazy Good Talk®?In this episode, Deirdre Van Nest helps you decide which approach to take for your next speaking engagement –– and why (hint: It’s all about keeping your audience’s attention!). She also dispels the myth that scripting leads to sounding unnatural, and she shares her go-to method for memorizing long presentations.Deirdre discusses:Why scripting is the key to being 100% you in front of your audienceTop reasons to memorize your presentationGuidelines on when to go scripted vs. unscriptedWhy your favorite actors sound completely natural (even though they’re reciting lines)And moreResources:Crazy Good Talks®: 4. How to Grab Attention from the First Words Out of Your MouthCrazy Good Talks®: 5. Is Storytelling in Your Sales & Relationship Building Toolkit?Connect With Crazy Good Talks®:1 (952) 451-0172Crazy Good Talks®LinkedIn: Deirdre Van Nest24 min
- 11. 5 Strategies To Get More People To Attend Your Events With Brad SwineheartHave you ever had tons of people register for your event, but then, only a few people actually show up?It’s frustrating. Especially when you’ve prepared a Crazy Good Talk®.Help is here! Whether you’re an advisor, thought leader, or executive, this episode is for you. Deirdre Van Nest talks with Brad Swineheart, senior vice president of business development at WhiteGlove. As an expert in marketing, Brad shares five strategic ways that will increase your event attendance to ultimately get you more appointments.Brad discusses:What to ask yourself before you spend a dollar on your marketing eventWhy timing is everything when it comes to your events, meetings, and marketing campaigns for prospectsWhy creating a barrier to entry for every registration actually increases attendanceSurefire ways to turn registrants into attendees with a follow-up sequenceAnd moreResources:Crazy Good Talks: 7. The Blind Spot of Building Trust With Joey DavenportConnect With Brad Swineheart:WhiteGlove.comLinkedIn: Brad SwineheartConnect With Crazy Good Talks®:1 (952) 451-0172Crazy Good Talks®LinkedIn: Deirdre Van NestAbout Our Guest:Brad Swineheart: Brad Swineheart is the vice president of business development at White Glove, he is dedicated to providing advisors with successful marketing methods that generate prospects and clients. He additionally works to uncover the best industry strategies by discovering how advisors in the trenches today are growing their practices.37 min
- Episode 10 – The Secret Weapon for Decreasing Your Speaking Jitters — with Jesse TordsenDid you know that breathing is a secret weapon for decreasing anxiety and increasing your effectiveness as a presenter?In fact, when used daily, this secret weapon will give you more peace of mind and help you be more successful in all areas of your life.In this episode of the Crazy Good Talks® Podcast, Deirdre Van Nest sits down with Jesse Tordsen, owner of Steady Path Healing. As an expert in breathwork, he shares how to use your breath during speaking events and daily life activities. Stay tuned until the end, where Jesse will give you two guided exercises to help you center your energy before you present.You will learn:How to decrease stress and anxiety when presentingWhy tuning into your breath can help you “calm your mind”Two types of breathing exercises to center your energy before you presentAnd more!Tune in to this episode, to become more aware of the science behind using your breath!]Resources: Crazy Good Talks® | Deirdre Van Nest | Steady Path Healing Book a Massage | Steady Path Healing | Steady Path Healing Instagram | Breath: The New Science of a Lost Art by James Nestor | Jesse Tordsen | Jesse Tordsen Breathing Exercise Demo29 min
- Episode 9 – Never, ever end your presentation with a Q & A session. Never!Contrary to popular belief, one of the ways even the best presentations can be derailed is by closing with a Q and A session. If you are presenting like this, it is absolutely time to make a change!In this episode of the Crazy Good Talks® Podcast, Deirdre Van Nest shares why it’s a mistake to close your presentation with a Q and A session, and how to keep the audience interested until the very end of your presentation.You will learn:How you should be ending your presentations so that you and your audience never experience the ‘FOOSH factor’The 3 KEY places to hold your Q and A sessionThe mindset needed to take control of your stage and own the room when you’re holding a Q and A sessionTHE strategy that will redirect questions you don’t want to answerAnd more!Tune in to learn why you need to be the last voice ringing in your audience’s ears!Resources: Crazy Good Talks® | Deirdre Van Nest27 min
- Episode 8 – Speak To Be Remembered — with Craig Valentine, MBAWhat if you could become one of the best professional keynote speakers in the entire world? What would that journey look like, and how would you want to be remembered?In this episode of the Crazy Good Talks® Podcast, Deirdre Van Nest sits down with Craig Valentine, MBA, an award-winning professional speaker, and speech coach. Join Deirdre and Craig as they divulge their key tips to mastering your skills and how they became World-Class “Crazy Good” Speakers.You will learn:How Craig turned adversity into an advantage and propelled his career in public speaking with the mantra of “if you can face it, you can change it.”Why you have to lose the mindset of “Who am I to think that I could possibly help somebody else?”Why you should always be open to incorporate new tools, strategies, and techniques into your presentationsWhy Craig starts every coaching process off by asking “Did you come here for validation or did you come here for education?”Craig’s three down and dirty speaking tips to become a Crazy Good speakerAnd more!Don’t miss this episode! It will help you become a great educator and speaker, and create strong emotional connections with your audience so that you will be remembered.Resources: Crazy Good Talks® | Deirdre Van Nest | Craig Valentine’s 52 Speaking Tips | Craig Valentine LI | Book: World Class Speaking by Craig Valentine | Craig Valentine Bio42 min
- Episode 7 – The Blind Spot of Building Trust — with Guest Joey DavenportYour ability to build trust and emotional connection may not be as easy to quantify, but research shows, to the consumer, these qualities are MORE important than competency.In this episode of Crazy Good Talks®, Deirdre sits down with Joey Davenport, International speaker and president of Hoopis Performance Network. Joey and Deirdre share the top four traits consumers look for in a professional, and pinpoint the blind spot of trust, outlining ways experts can become more approachable.In this episode you will learn:Why competency is the LAST quality the consumer considers when looking for a financial professionalHow to stand out in a sea of sameness on LinkedIn (sneak peek: Humanize your profile!)How to create favorable introductions to build a strong connectionWhy if you’re not willing to show appropriate vulnerability with prospects and clients, you may lose them to a professional who willThe top 4 qualities consumers consider when choosing a financial advisorAnd more!Tune in to learn more on how financial professionals can create an emotional connection with clients and pinpoint the blind spot of trust.Resources: Crazy Good Talks® | Deirdre Van Nest | Joey Davenport on LI | Joey Davenport Bio | Trustworthysellinginfo.com | The Soft Skills Gap Article | Hot LZ | Rodger Johnson on LI28 min
About Crazy Good Talks
From the publisher's feed
International Keynoter, Certified World-Class Speaking Coach, and Story Strategist, Deirdre Van Nest is obsessed with helping financial professionals and entrepreneurs express themselves in a way that…
attracts and wins them more business. Each episode of the Crazy Good Talks Podcast is packed with actionable strategies to help you effortlessly make emotional connections with your ideal clients through the power of speaking, storytelling, and content creation. Come on this journey with her; when you use these strategies your influence and your impact are limitless!