Create Smarter

How do you make sure to host an event that attendees will actually find valuable when they re-enter their daily lives? Phil sat down to discuss this with Mallory Willsea and Ashley Budd, co-hosts of Let's Go Upstate, a curated retreat experience for higher ed thought leaders.

Everyone loves watching the Olympics! But as video producers, we consume broadcast and video content a little differently than most. Connor, Marisa & Jake discuss what techniques have made the Olympics coverage stand out and how we've implemented similar concepts into our work.

Content creators, influencers, and internet personalities are changing the way that people are consuming content and giving attention to events like the NBA All Star Game. Phil, Marisa & Jake sat down to talk about the creator economy and how creators are leveraged for larger organizations like the NBA, as well as our clients.

Giving Day season is almost upon us! Phil, Colleen and Connor break down the tips and tricks for utilizing the "influencers" in your organization to create and share content to their media channels. Learn how to access new audiences and get more eyes on your content to boost awareness and increase sharing.

Sometimes it can intimidating (and time consuming) for interview subjects to sit down and be expected to share to a stranger interviewing them. Sometimes it's easier to have a collection of interviewees sit down and carry a discussion amongst themselves while we as the production team are flies on the wall. Not to mention it's a great way to get a lot of content out of one conversation! Phil, Connor & Jake discuss the reasons why a roundtable discussion can be your ultimate content creation hack.

As an event planner, there can be a LOT of balls to juggle. So why not hand off some of that responsibility to a trusted partner?

That's exactly how 5 Tool Productions has helped the Transportation Sales and Marketing Association. Kyle sits down with TMSA Executive Director Jennifer Karpus-Romain to discuss why it was so helpful to have a trusted A/V partner involved in the planning for TMSA Elevate 2025.

When planning an event, it can sometimes be easy to get caught up in planning for the main stage content, catering, logistics, etc. But don't forget about the attendee experience! Phil, Tyler and Marisa discuss event engagement opportunities like a photo booth, headshot booth, or 360 video booth that will help create those memories for attendees.

Event planning and event production go hand in hand. Sometimes they're treated separately, but they should be thought of as more cohesive elements of an event! Phil, Tyler and Kyle sit down to talk about what the benefits of having the AV team and event management team on the same page.

Live streaming isn't cheap. So how do you off set these costs, or even make money off of your event? Phil and Tyler sat down for this podcast episode to talk about just that.

One of the things that everyone talks about coming off the heels of the Super Bowl isn't just the game itself - it's the ads! In this podcast episode, Phil and Tyler dive into some of the trends that big brands care about when advertising during the Super Bowl.