Create Your Course

Welcome to Episode 17 of the Create Your Course Podcast!

In this episode, Frankie Jago and I discuss the 6 week course launch runway.

So if you want to learn about positioning, promotion, profit, and proof, tune in now!

In this episode, you'll discover:

Episode 15: "Frankie Jago Teaches us The 6 Week Course Launch Runway"

 Frankie Jago

3:00

Frankie's beginnings/origin story

6:45

How did Frankie start her course creation

2017 first course

5 bought out of 20+ people

Invested in/bought a program on how to run a business online. Wants to make things right

10:00

How your courses evolved from when you began up to now?

3 pillars

- roadmap

- message

- tech

11:45

Frankie's 6-week course roadmap

- reaching audiences, directing traffic to you

- teaching positioning, promotion, profit and proof.

16:25

The word secret, what is your take?

19:30

apps used to create content easily

Canva

Beme.ly

- using tech to save time

- switched to iPhone camera since 2017

27:30

steps to take to make yourself visible on social media

29:00

Opinion on FB Groups

building a community and relationships > selling your product

relational marketing > transactional marketing

38:17

How long did it take Frankie from her first launch to having constant success in selling her course.

40:05

Thoughts Webinar? (situational)

43:20

Membership model of selling courses

45:35

Where can people connect to Frankie

IG: https://www.instagram.com/getaheadmedia/

YT: https://www.youtube.com/c/getaheadmedia

FB: https://www.facebook.com/getaheadmedia

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 16 of the Create Your Course Podcast!

In this episode, Katie Brinkley and I discuss all things social media.

So if you want to learn which social media sins to avoid, the best social media platform for you and your style, and how to save time and energy with social media, tune in now!

In this episode, you'll discover:

Episode 15: "Katie Brinkley Teaches Us The 3 Biggest Social Media Mistakes and How To Avoid Them"

3:08 Origin Story

Started in MySpace

Fort Lewis college

Worked at the school's radio station

Doing social media things since MySpace days

- started as a music director

- linked to Yellowcard via MS

realized the power of social media early on.

- social media constantly changing, need to continue learning, gotta go where people are hanging out online (i.e. TikTok)

9:13

Mistakes brands/entrepreneurs are making on social media

 * 9:39 - being on too many/wrong channels or platforms

 * 13:20 - not having a strategy. Do not post for just posting's sake.

 * 14:51 - not being social in social media

  - communicate with your audience before actually selling to them.

  - Have a content calendar

  - offer freebies

24:31

Katie's fave accts in social media?

28:58

What platform is best for who or what? 

31:12

FB Groups, VAs and Dollar-Eighty 

39:03

What is the best use of time and energy to start making your presence felt on social media

Loomly - probably the best post scheduler for social media (https://www.loomly.com/)

44:05

Katie's free training + freebies

links:

IG: https://www.instagram.com/next.step.social/

Web: nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley/

twitter: https://twitter.com/_KatieBrinkley

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 15 of the Create Your Course Podcast!

In this episode, Victoria Carrillo and I discuss how to improve your audio for your online course, your content, and more.

So if you want to learn practical tips to improve audio, how to position your microphone in the best ways, and which microphones you should be using, tune in now!

In this episode, you'll discover:

Episode 15: "Victoria Carrillo Teaches Us How To Improve Our Audio"

2:50

Introduction

4:00

Where did the passion for audio come from?

Origin Story

- Loved music since she was young

- Transitioned to behind the sound booth/engineering on high school and began a career in that.

- Wy she chose sound engineering instead of pursuing a career on music.

- How someone gave her a chance to showcase her work

- Why being compassionate in this industry is important

- Why it is okay to stand your ground.

Practical tips to improve audio for course creators

- what is your project?

- Listen first

- your sound/audio should be compatible to your projcet.

- Mic positioning is important - esp. when with people with different accents.

Your mic position changes the EQ of your sound

- What mic do you use? 

- invest in a good mic

- Mic preference

Shotgun vs Lav mic

- Wanting to sound rich or intimate?

Mic positioning

- there is a right mic in the for a type of environment and voice.

Tips for beginners when it comes to sound recording

- do not directly record your sound with the camera mic

- mixer

- people are becoming more resourceful

- the covid situation made more people use their voice now.

37:20

Some motivation / end

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to the Create Your Course Podcast!

In this episode: A Simple System To Organize Your Course Content

Follow my journey to empower course-creating solopreneurs equipping them the know-how to make fully integrated, monetizable, comprehensive courses.

*Freebie Alert!*

FREE 10-Minute Webinar: 3 Secrets To Film Your Online Course At Home (That Sells!)

filmyouronlinecourse.com/3secretswebinar

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to the Create Your Course Podcast!

In this episode: Crowd Sourcing Content Ideas From Highly Successful Course Creators

Follow my journey to empower course-creating solopreneurs equipping them the know-how to make fully integrated, monetizable, comprehensive courses.

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 12 of the Create Your Course Podcast!

In this episode, Demelza Marie and I discuss how to improve your audio for your online course, your content, and more.

So if you want to learn what mistakes to avoid when making your online course, how to find your ideal clients, and how to price your course, tune in now!

In this episode, you'll discover:

Episode 15: "Demelza Marie Talks Courses vs Memberships, Which Is Right For You?"

3:17

Origin Story

- How getting sick opened an opportunity for online courses.

- continuous process of learning, you need to do some groundwork first.

5:32

First step to making an online course

- What mistakes to avoid

- MAKE THE COURSE

- Know your audience

- What do they need the most?

- What you know won't matter much if your audience's needs is different.

- Mistakes are almost inevitable when starting, learn from it.

7:32

How to find the ideal client?

- Social Media

- Facebook Groups

- Establish a connection with the group owners and start networking.

- Choose your social media platform depending on your course's topic

- Look for the places where they are hanging out.

- Be mindful of what are the people in these groups are frequently asking

- Make your courses or parts of them for free at the beginning

13:22

Beta testing your course - How do you run it?

- Free beta vs Full beta

- It's a way of gathering feedback/testimonials before you release your full beta.

- A great way for testing the waters for potential paying clients

18:22

WFH Tips

20:22

Standard Courses vs Membership Only?

- Determining if your course should be standard or a membership type.

25:32

Pricing of your course

- Standard courses vs. Membership type price points

27:42

Advantages of membership-type courses.

29:14

Mapping out your core content before releasing it vs building it as you go.

Add'l notes

- How membership type courses keep you more engaged with your clients

Links:

https://www.demelzamarie.com

FB: https://www.facebook.com/demelzamarieJ

IG: https://www.instagram.com/demelza.marie/

YT: https://www.youtube.com/DemelzaMarie

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 11 of the Create Your Course Podcast!

In this episode, Kris Ward and I discuss the amazing benefits of outsourcing tasks that are outside of your zone of genius.

So if you want to learn how your business can support your life, how to get started with outsourcing, and tips for scaling, tune in now!

In this episode, you'll discover:

Episode 11: "Kris Ward Shows Us The Irreplaceable Benefits Of Outsourcing"

3:13

Kris' beginnings

- Marketing strategist

- Business operation was so good that clients had no idea that her husband passed.

"Your business should support your life, and not consume it"

- More people began asking her methods, secrets, etc so she wrote a book - Win the Hour, Win the Day, and other several guides for busy entrepreneurs.

**Business should be fun and support your life and not consume it**

5:23

Coping with business expenses in these trying times: Step one is to stop thinking that you cannot afford it (when it comes to making your business run better).

"You can afford it, you can't afford to."

8:53

Where to get started in outsourcing tasks?

- start small, be specific with the task you want to assign to your VAs

15:21

Scaling up your business means more responsibility in management. How can you keep up?

- you can't swim and fly at the same time!

- be mindful of your output vs outcome. Don't confuse output with the outcome.

- make sure to take a step back and rest. That's when creativity and clarity come back.

23:03

How do you fix the problems? What are actionable solutions?

- Have a team

- Create a WIN (What Is Next) team

- When hiring a VA, try to be the one hiring, don't pass it to a 3rd party vendor.

29:53

Tasks of VAs - do they handle all the tasks?

- Copy and paste method: kind of like having an FAQ

- The people in your team can expand their knowledge via this method

33:29

What to expect from Kris Ward in the future?

Links:

https://www.winthehourwintheday.com/

comingsoonfromKris.com

IG: https://www.instagram.com/kriswardlive/

LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day/

FB: https://www.facebook.com/winthehourwintheday/

https://www.facebook.com/krisward.ca

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 10 of the Create Your Course Podcast!

In this episode, Roberta Ravella and I discuss how a podcast can help promote your course.

So if you want to start a podcast, sell more courses, and increase online visibility, tune in now!

In this episode, you'll discover:

Episode 10: "Roberta Ravella Teaches Us How A Podcast Can Help Promote Your Course"

3:31 Origin Story

- started in mortgage business

- discovered that she's good at sales

- transitioned into coaching related to sales

4:32 start up years, what was it like?

- been coaching for more than 2 years

- there is a difference between mortgages sales and what she's doing now (Seller-preneurship)

- started podcast grown women growing well (4:45)

6:02 How podcasting help her growth

- 11 recorded 9 published episodes

13:38 How was the experience of having a podcast + How it helps selling/promote your brand and course?

- working in my core values, one of them is having fun.

- at one point, she thought she will run out of guests

- posting on FB Groups help in finding guests

- choose guests who will highlight your brand.

19:47 - LinkedIn becoming a real platform for B2B

21:48 - repurposing content

- can be clips, text, downloadable, etc

- you own your content, media is changing.

- everyone is online right now where podcasters/course creators can really capitalize

25:53 - set yourself apart by being real to people.

- Being consistent

- Being disciplined

30:48 - Ways that you can get yourself to podcasts and get guests for your podcast.

31:41 - Expanding social media reach by engaging on other people's post.

36:57 - You do not have to be on all platforms

39:38 - How Youtube helps and will be the next big thing for sellerpreneurs

- is a big library of videos that people can go to.

- (Because) Google is Youtube, half of your Google queries are YT videos.

42:25 - Roberta's Freebies

Roberta's Links:

https://robertaravella.com/

IG: https://www.instagram.com/robertagillravella/

LinkedIn: https://www.linkedin.com/in/robertaravella/

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 9 of the Create Your Course Podcast!

In this episode, Harrison Baron and I discuss all things LinkedIn!

So if you want to get your LinkedIn game going, stop cold calling, and get in front of the right people, tune in now!

In this episode, you'll discover:

Episode 9: "Harrison Baron Teaches Us LinkedIn and SEO"

3:35

Origin Story

-Started with his podcast 3 years ago

-Led to having a successful company

-Came from IT then to sales

-Started business LinkedIn and SEO

- A friend who's into online courses told him to teach him what he's doing and branch out to online courses

13:55

- How Covid affected the business and paved the way to concentrate on course creation

- Got busy adding content (Blogging)

16:25

The power of LinkedIn

- literally the sniper scope to 'nail' everybody I wanted

- You can connect to people with high positions that are working in one company that you want to business with.

25:55 - Make your LinkedIn profile legit!

- Your profile on LinkedIn is literally the most important thing, your digital resume.

- Your LinkedIn resume is like your digital suit. Do not neglect it. Clean up your digital presence.

- Smile In your profile picture.

- Very important to make yourself seen.

- SO many free resources about getting your LinkedIn profile going.

32:25

How your courses should be

- Make it detailed so you can be sure that people who took it do not have questions about it.

36:15 - Harrison's gripe with LinkedIn

38:55 - LinkedIn vs FB Groups

42:35 - Work-life balance.

48:05 - Cold Calling is outdated, not fun (or dead)

51:35

Harrison's freebies

About Him

Harrison Baron is an expert in LinkedIn whose accomplishments include:

• Business Owner
• Podcaster

Harrison's Links:

https://www.baronmediagroup.com/

https://www.harrisonbaron.com/

YT: https://www.youtube.com/channel/UCVEGLcLM-W_pi7LijKOiSSg

FB: https://www.facebook.com/baronmediagroup/

Twitter: https://twitter.com/baronmediagroup

IG: https://www.instagram.com/baronmediagroup/

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations

Welcome to Episode 8 of the Create Your Course Podcast!

In this episode, Ben Milton and I discuss mental health, making creative career choices, understanding your target market, and chatbots!

So if you want to get your mind right, follow your own path, and market successfully in the digital age, tune in now!

In this episode, you'll discover:

Episode 8: "Ben Milton Teaches Us About Creative Career Choices"

3:20

Origin Story

- Young married couple in debt

- Adopted two children of the 5 foster kids that they had. Both had severe social/emotional needs

- Challenging to be a special needs parent

- Babysitters need to be state-approved

- Had to get creative and make something new to fit the lifestyle of a special needs parent

5:20

What did they do to adapt to the kind of life they have

- Watching your mental health

- Exercise

18:15

The Pivot to new marketing

- Spent a year researching about new marketing methods, affiliate marketing.

- Sticking with it.

20:55

Best advice Ben received (or didn't)

- Covid changed marketing.

- Staying consistent

25:15

- Getting specific on your target market

- Customizing your avatar that appeals to your target demographic

- Do research research research

31:50

Origin Story Radio by Ben Milton

- Effort to reward ratio of podcasting is incredible

- email automation

37:05

Chatbots and how it makes life easier

- Many Chat chatbot

About Him

Ben Milton is an expert in affiliate and network marketing whose accomplishments include:

• Special Needs Parent
• Affiliate Marketer
• Podcaster

Thanks for Tuning In!

Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!

If you enjoyed this episode on becoming a course creator, please share it with your friends by using the social media buttons you see at the bottom of the post.

*Freebie Alert!*

Nervous To Natural On Camera In 4 Simple Steps

filmyouronlinecourse.com/nervoustonatural

Don't forget to subscribe to the show to get automatic episode updates for "Create Your Course"

And, finally, please take a minute to leave us an honest review and rating for us. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Thanks for listening!

Support this podcast at — https://redcircle.com/create-your-course/donations