Create Your Laptop Life ® - A Marketing Online Business Podcast

There are three critical components to every launch that will make them successful. In this episode I go over what the three elements are, and how they work, which is part of a course called Launch Gorgeous that I'm giving away for free as a bonus in Pete Vargas' Stage To Scale program. So if you want a brief explanation before you purchase the course, this is the episode to listen to.

When things are calm you're able to handle it and you don't feel that you need to hire someone to help you. But the problem is you're not taking into account the opportunity costs. What we do is we wait until there's a crisis and we are being squeezed really hard and then decide to do something about it. And typically, it's urgent at that point and it causes us to make mistakes, because we're just trying to put out the fire instead of being forward thinking. So even though things were pretty calm in my life, I hired my first personal assistant to help me not be such a hot mess in my personal life, and this is how I did it.

I'm getting ready to participate in my first big affiliate launch since 2017 after meeting Pete Vargas this summer in Kenya. So today I'm going to go behind the scenes on how to create an incredible JV offer. If you are ever involved with a JV affiliate launch, I recommend you follow the steps I lay out for you in this episode, in order to be successful.

When a situation I feared for years actually became a reality I had to learn how to get through it by deciding which of my fears were likely to actually come true, and just drop the ones that weren't, and in doing so make it through the situation logically. So my charge to you is whatever you're afraid of in your business, in your life, in your relationships right now, to do this exercise where you separate it all out, and you assign percentages, and you really whittle it down until you get to the crux of the issue, because once you have the crux, then you can solve it a lot more easily.

I've seen people throw away offers that were great offers, just because they didn't understand the numbers. And I've also seen people who have terrible offers continue to pour money into them, not understanding that it's not a problem with the ads or traffic.

In this episode I will go over the numbers of our recent launch of The Offer Cure in hopes that it will help you understand them a bit more, so you will know if your funnel is actually doing what you wanted it to do.

As someone who has dealt with fear and anxiety since childhood, I am honored to be presenting on the topic at an event in October. At the event on on this episode I want to tell people that there is some amazing news about people who are afraid, or who have a lot of anxiety, because without fear there can be no courage.

In this episode I will give a brief overview of the 5 principles I've learned being someone who suffers from anxiety. We will also talk about the possibility of doing a series of episodes on these 5 things, which are leveraging logic, the bad day that's only 24 hours, the magical mystery of state change, the difference between good fear and bad fear, and weakness inverting: using fear to your advantage.

There is a myth in internet marketing and online business, that there are two extremes. One extreme is of people who hustle, hustle, hustle and grind away, while the other is being on the beach with a laptop and pina colada in hand, barely working but making millions. Neither of the two extremes are accurate, and neither are sustainable.

This is how Hustle Detox came alive, where you can spend two days deep diving into all of the best stuff in the 5 key areas of business: Marketing, Sales, Delivery, Operations, and Finance. This episode will show you all the work being put into the hustle detox and tell you how you can be one of the 100 people at the event.

Making your site, product, and branding gorgeous is a hard thing to accomplish, but necessary if you want to stand out in a world where online businesses are popping up left, right, and center. Today I talk about a shampoo website I recently visited that nailed all those things, and how doing so made me super excited to give them money, which is exactly the kind of thing I am trying to accomplish with my brand Funnel Gorgeous because we want to change the standard of beauty in design and copy that we are seeing on the internet.

If you're trying to build an online business like coaching, consulting, courses, or digital products, It can be easy to have too much stuff involved I have an easy model you that you can follow that will simplify your business model and help you figure out what your flagship offer will be. If you already have an expertise in an area with a flagship offer, I will show why you can start in the middle of the value ladder to get your online business going.

While preparing an income report as part of my Digital Gangsta program, I realized there were unintended consequences by looking at what we did right in the last year, and what we did wrong. By looking at gross revenue, expenses, and profit, I was able to gain a clear picture of what we should do next with our business, whereas we hadn't had that kind of clarity before. I encourage everyone who hasn't done an income report for the last year, to do so because it will help you know which direction you should take your business in the future.