Create Your Laptop Life ® - A Marketing Online Business Podcast

In businesses we talk often about how to get a funnel to work and the strategies involved for it to be successful, but it seems that nobody is discussing what happens after your funnel works. In this episode I talk about three things that you may feel after your funnel works, and why they are completely normal. We discuss feelings of hating your customers, emotional weight, and wanting to burn your business to the ground, and the strategies you should take to get past them.

When creating a new product to sell it's hard to know if you are entering a market that is too saturated. But the answer to that question is that every market is too saturated. The key to finding a place in that market is finding a way for your product or service to stand out for being different, unique, or creative. So whether a market seems overly saturated or not, don't let that stop you from carving out a place in it.

Having focus is a skill that is most important when you are trying to launch a business. Sometimes we get caught up with anxiety, worry, and stress when launching something that we don't realize that the real problem we're having is focus. In this episode we're talking about why learning how to recognize when your concentration has been broken and how to turn it around and re-focus is actually the key to becoming better at focusing.

On this episode I tell the story of one of my Digital Insiders and a launch that she did for a bookkeeping course. She did a webinar, and when sales were not as good as expected, and when she felt pressure to pivot from her original offer, she instead decided to stay the course and work through the problems. In the end she was able to have a very successful launch, that had she changed, may not have done so well.

A launch is a way that you bring your product or service out to the market using a crafted campaign, playbook, or story line to release it. I have been absent from the podcast for a while because I have been working on creating the content for a new product that teaches you how to launch your product or service into the world. In doing so I discovered that there are basically 3 different types of launches you can use. In this episode I give a brief explanation of each of the 3 types and let you know how you can get on the waiting list for Launch Gorgeous.

I have decisions and every decision seems to have rabbit trails and side trails and just all kinds of stuff that makes me nervous, because I think that if I make the wrong decision it will have ramifications. And that kind of thinking can really just totally throw you off, so instead you just say, "You know what, I'm just going to do what's right in front of me." and choose the next right thing.

Once you have your course idea, which we talked about in the last episode, you really need to come up with a unique selling prop, a mechanism that you use that's different than other people, for your actual program. In this podcast I give you eight examples of how to do that, and really make your particular product stand out from the competition.

If you want to build a course but are struggling with thinking you don't have any marketable skills, I have made a list of ten questions to ask yourself to help identify what you are an expert in. If you ask yourself these ten questions, chances are you can figure it out, which makes it way easier to build a course in the first place. So listen to this episode, and then figure it out for yourself.

At a recent mastermind event my biggest takeaway for people in business is that your number one priority, your number one resource, your number one job is to fill the bank of you, for without it you're going to rob the world of your unique message and mission. On this episode I talk about why you have to be able to bet on yourself in business and realize the worth of your skill sets if you are going to be able to succeed.

So many people think that it's impossible to launch a course because of the time it takes when you're already too busy with your actual business and existing clients. I want to finally address this issue and let you know that you're not unique, or special. Many people who have been similarly busy with their businesses have been able to change their mindsets, and displace other work in order to get a course launched and develop a more passive income. I'm here to tell you that it is possible, and show you how to change your own mindset to get it done.