Create Your Laptop Life ® - A Marketing Online Business Podcast

On this episode we talk about making decisions about big purchases. Now, whether this is in life or business, all of us have opportunities to make big purchases, right? Whether it's, "Should I take that vacation? Should I hire that coach? Should I do that mastermind? Should I buy that house?" It is hard to make decisions about whether or not you can afford something big, because we all don't have a crystal ball of what's going to come in the future. So here I will go over some questions you need to ask yourself before you make a big purchase.

On the last episode I did a kind of state of the union recap, that a lot of people appreciated, because I shared more realistically my numbers, what it looks like in the backend. So to follow up, I wanted to give you some really practical advice about how to think about your revenue in profits now. This episode I give a step by step guide on how to split up your money when you start out relatively low, so it gets easier as you make more and more money.

In a year that had so much conflict and trauma, it was hard not to procrastinate recapping it and summing up my takeaways from 2020. But in this episode I will do so by telling you how 2020 was the year I finally started talking about politics and religion, even though I've been told to never, ever do that, and how I broke away from past experiences and was able to find my own voice. I also talk about my year end revenue, how it differs from how other internet marketers talk about it, and why I want to change that.

So back in the summer my Digital Insiders were really hankering for an in-person visit, the Coronavirus had kind of waned a little bit in certain parts of the country. So we decided to do a dry camping trip in Moab, Utah so we could meet safely without putting anyone at risk. In this episode I tell about the adventure we had while RVing 33 hours across the country, and what I expected and how it differed from what really happened. You'll also hear why my biggest takeaway from this experience ended up being totally different than what I thought it would be.

I'm constantly an advocate for macro organization, which allows you to still have some disorganization. So I'm trying new things all the time to try and see what works for me. So in a business you have three different types of activities, you have promotional activities, which are related to outward selling of your services and products. You have process based activities, which are things you just do every day, and then you have production, and production is for project based things. In this episode I will go over how I put these three modalities into a three tab calendar in order to be able to simultaneously work on all of them without something falling to the wayside. It allows me to be organized on a macro level, instead of a micro level, which I think is better.

If you're thinking about offering access to you on Voxer for high touch coaching, I have some tips and tricks to help it go smoothly. I also give you some upsides and downsides to help you decide if this is something that you really would like to do for your clients or customers. I'll go over everything from how much time I spend answering Voxes each day, to who I give access to, to how you can avoid burnout.

For this episode, I want to share a Facebook interview that I did with Jennifer Sobel. She's in my Digital Insiders, and her story is awesome. If you have launched a funnel that has flopped or failed, you want to hang tight for this interview, because in it we talk about her journey from starting with a very broken sales funnel, and how she moved through over the next year to create a profitable funnel that was netting about 20-25 thousand dollars a month in profit.

Sometimes when you are successful, you find out that someone has knocked off your product. In this episode I give you some effective ways to differentiate yourself or your product from the knock offs out there. I also give advice for when someone completely copies your stuff word for word, because at that point it is illegal and you need to take action as soon as possible.

A lot of certification and digital marketing programs focus on one of three things, how to build funnels, offer creation and strategy, or funnel copy and design. In this episode I will give you an inside look at the certification program I am building, Funnel Gorgeous Society, which focuses on all three of those instead of just one. I explain how we decided what we would ultimately focus on, why this certification will have an exam, how long it will take to complete the certification, and why it has a high completion rate.

In this episode I answer a question from one of my Funnel Gorgeous Society group members that asks, "How you can build a funnel for a client when you haven't had a 6 or 7 figure funnel yourself." I explain why you might feel like an impostor, and have doubt in your own expertise, and why it's still okay, because people who live in apartments, can still know how to build a house.