Create Your Laptop Life ® - A Marketing Online Business Podcast

A lot of people ask me how I knew that Cathy was the right person to start a business partnership with. In this episode I give a little background on how she and I ended up on this journey together and give my three tips about what you should look for when you're thinking about having a business partnership of your own.

In this episode I show you my formula for how to sell something that is largely intangible and hard to communicate. So if you are trying to sell something intangible and aren't quite sure how to do it, this is the episode for you.

Writing hooks is not something people naturally know how to do. So in this episode I will go over some of the things you need to know, and what to avoid when writing great hooks.

A lot of us in marketing we get excited about marketing and we forget that marketing actually drips into delivery and the better you are at delivering a great experience the better you are at delivering what you say you're going to deliver, the more likely they are to buy in the future, the more likely they are to give great testimonials, and the more likely they are to share with their friends. So there are four key things you have to think about when someone becomes a customer.

In this episode I talk about how I have run, and continue to run both group coaching programs and masterminds. And I believe that the terms are very interchangeable as they are used in everyday vernacular, but I see them quite differently. And I think that these differences are important enough to help you really dial in what it is you're looking for, from a lifestyle perspective, and from an offer container perspective.

On this episode I talk about why I ran a Facebook group talking about Covid and did daily takeaways during the thick of it for over a year. Then discussing losing steam and feeling like I had said everything that I could say about it, only to recently have several medical emergencies in a short amount of time, including the harrowing experience of my teenage daughter getting Covid and staying in the hospital for a few days. I discuss her symptoms, as well as how I was feeling about antivaxxers, and my own anxiety during it all.

Events can feel like a lot of time and money and energy and they sometimes aren't profitable, but they can also have many unexpected benefits. In today's episode I talk about the benefits I noticed while putting on our recent virtual event called The Marketer's Heart.

What is your "enough" number? I recently got that question from one of my Digital Insiders about how much money you want your business to make, and still have freedom and fulfillment with your family goals. In this episode I will explore the different facets of what an enough number means and what kind of growth you want to have in your business to achieve that number.

Today I'm back with a new 10 Step Formula. You guys loved the coaches/consulting formula, so I am here with the service provider formula, which is specifically for done-for-you services. The idea is anything where you're doing actual work where it takes time using your hands, not just your brain, will work for this formula. So listen to this episode so you can follow my 10 step Service Provider Formula.

I'm working on this new idea, and it's all about easy to explain formulas for different online business models. And just because it's easy to explain doesn't mean it's easy to do. But it will create a roadmap that's pretty simple to follow. So I'm thinking about creating these 10 step formulas for each of the different online business models, and I'm going to start today with the coaching formula.