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Create Your Way
Create Your Way episodes
- How to Start Licensing Your Artwork with Liz Kohler Brown
Liz is an artist and designer who loves creating artwork for products like greeting cards, fabric, and wallpaper. She regularly licences her art to companies who sell her designs around the world, and loves helping other creatives find their style and sell their work through licensing and print-on-demand.
🎙️ What we cover in this episode:- What is art licensing
- Art licensing contracts
- The impact of AI on the art licensing industry and it’s future
- Building your portfolio for art licensing
- Common mistakes artist make when starting out with licensing
- Tips for pitching to brands and setting your prices/rates
🔗 Links from this episode- Visit Liz’s website: https://www.lizkohlerbrown.com/
- Join Liz’s membership to learn more about monetising your work: https://thestudiomembership.com/pages/the-studio-membership?_gl=1*uhij2x*_ga*Nzc3NzQ0OTc4LjE3MjUyNzI0NzQ.*_ga_X0N74MBC1Z*MTcyNTI3MjQ3My4xLjEuMTcyNTI3Mjc3NC40Ny4wLjA.
- Follow Liz on instagram: https://www.instagram.com/lizkohlerbrown/
37 min - Growing your Portfolio, Audience & Community as an Illustrator with Megan Roy
Megan Roy is an illustrator, author, and surface designer based in Los Angeles. She's known for her clever concepts and use of texture to bring energy, excitement, and a little bit of grit to everything she touches. Her published works include the upcoming children's book Can You Do This? and The Endless Art Challenge Deck: a never-ending inspiration generator and creativity booster for artists of all skill levels. Her work can be found on greeting cards, tour merch, books, murals, puzzles, phone cases, magazines, commercials, social media, and much more.
What cover in this episode:✨ Getting started as an artist
✨ How Megan developed and work with a publisher to create the Endless Art Challenge Deck
✨ Tips for building your body of work
✨ How to show up online as an artist
✨ Growing a community and audience as an artist
Links from this episode:- follow Megan on Instagram
- Megan's Website
- The Endless Art Challenge
- Can You Do This?
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
21 min - From the Archives: The Truth about Starting a YouTube Channel with Lauren Norris
In this episode, we dive deep into the world of YouTube content creation with lifestyle content creator, Lauren Norris. From viral videos to brand partnerships, Lauren shares invaluable insights and practical tips for aspiring content creators looking to turn their passion into a thriving business. Join us as we debunk common myths, discuss the realities of monetization, and empower you to pursue your creative dreams on YouTube.
Links from this episode:
- Watch Lauren’s YouTube creator series
- Follow Lauren on IG
- Read Lauren’s blog
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
Follow the show on instagram
36 min - From the Archives: Finding your Brand's Voice with Ellie Kime
In this episode as we delve into the world of messaging, clarity and brand personality with Ellie Kime, a copywriter who helps creative business owners feel confident talking about what they love to do. Discover how to infuse your business with authenticity and personality while navigating the intricacies of brand identity and creative business life.
In this episode, we discuss:
- Uncovering the essence of your personal brand
- Overcoming imposter syndrome and embracing authenticity
- The journey from uncertainty to clarity in creative entrepreneurship
- Navigating career pivots and finding fulfillment in unexpected paths
- The power of vulnerability and community in small business ownership
Links from this episode:
- Ellie’s Website
- Read Ellie’s substack
- Follow Ellie on instagram
- Download Ellie’s email copy guide
- Get Ellie’s 404 page guide
40 min - From the Archives: Telling Your Brand's Story Through Stop Motion with Alice Loveday
Join me for a lively conversation with Alice Loveday, Creative Director of Loveday Social, as we dive into the world of video content creation for creative businesses. Discover how to infuse personality and brand values into your marketing content to make it enjoyable and engaging. From leveraging Instagram stories for authentic behind-the-scenes moments to exploring the magic of stop motion animation, this episode is packed with practical tips and inspiration to help you level up your content game and connect with your audience on a deeper level.
Links from this episode:
- Follow Loveday Social on Instagram
- Discover more on lovedaysocial.com
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
37 min - From the Archives: Create Sales that Feel Good with Bestselling Author Sara Dalrymple
This week I'm diving into the episode archives and pulling out one of my favourite chats on the podcast yet, where I got the opportunity to interview the author of More Sales Please, Sara Dalrymple!
Learn how to make sales feel less intimidating and more enjoyable, and discover practical tips for promoting yourself and your creative business with confidence.
About Sara
Sara has 20 years of sales and marketing experience and has helped hundreds of creatives, coaches and consultants achieve long lasting success in their industries. Her bestselling book More Sales Please breaks down the steps to confident, sleaze-free self promotion so that more women can get paid more money doing work they love!
Start increasing sales straight away with Sara’s 30 day Show Up Sell More Challenge
In this episode, we'll cover:
- The reasons why sales can feel intimidating, especially for creative small business owners
- Top tips for starting to sell and self-promote, even with limited experience
- Strategies for making sales feel less uncomfortable and more natural
- Insights from Sara Dalrymple's bestselling book "More Sales Please"
Links from this episode:
- Follow Sara on Instagram
- Buy a copy of More Sales Please
- Download Sara’s 30 day sales prompt list
37 min - How to Make Your Creative Business Work FOR You with Passive Revenue!
Welcome to the summer season finale! In this episode, I dive into the concept of passive and semi-passive revenue and explore how small and creative business owners can develop these additional revenue streams to boost their income.
what we'll cover:
- What is Passive and Semi-Passive Revenue? I break down and define what passive revenue is, sharing examples of streams I've developed in my own creative business and how they work for me.
- Benefits of Passive Revenue: Learn tips on how to get started and build more streams to create a ‘safety net’ of revenue that works for you in the background.
- Finding the Right Revenue Streams for You: Get clarity on which passive and semi-passive revenue streams are best suited for your creative business.
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
Ask a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
26 min - How to Be the Art Director of Your Own Brand with Rachel Waring
In this episode, I chat with creative consultant Rachel Waring about how you can become the Art Director of your own brand as a small or creative business owner. Rachel works with small business owners to find the perfect balance of creativity and strategy in their brands, and today, she shares tips on shifting your mindset to look at the bigger picture and take aligned actions toward your creative business goals.
What we cover:
- What is an Art Director? Rachel explains the role of an art director and how you can step into this mindset in your own business.
- Understanding 'The Gap': We discuss the concept described by Ira Glass as ‘the gap’—the space between where you are and where you want to be creatively.
- Art Directing Your Online Presence: Learn how to put on your art director hat when it comes to your content and how your business shows up online.
- Preparing for Peak Season: Get tips on planning your bigger picture business strategies now, ahead of the peak season.
Links from this episode
- Find out more about working with Rachel
- Rachel's Guiding Star/Creative Visioning Workshop
- Enrol in Rachel’s Ignite Pinterest course
- Follow Rachel on Instagram
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
Ask a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
46 min - Beach Reads for Creative Entrepreneurs: Summer Book Recommendations
In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season!
Links from this episode
- Watch this episode on Patreon!
- The Artist Way by Julia Cameron
- Walking in This World by Julia Cameron
- Big Magic by Elizabeth Gilbert
- Find Your Artistic Voice by Lisa Congdon
- More Sales Please by Sara Dalrymple
- Profit First by Mike Michalowicz
- The Digital Marketing Handbook by Alice Benham
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
Ask a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
21 min - Visual Branding Mistakes and How to Avoid Them with Aiza Cheung
In this episode, I chat with the amazing Aiza Cheung of Studio Coya and we dive into all things branding and brand identity. We debunk some common misconceptions about branding and talk about the role of a brand strategist in building or revamping a brand identity. Aiza also shares some of the most common mistakes she sees people making with their brand visuals and how you can avoid them.
what we cover:- What is a Brand Identity?: Aiza helps us understand what a brand identity really is, beyond just having a logo.
- Role of a Brand Strategist: We explore why having a brand strategist is so important for building and refreshing your brand.
- Common Misconceptions: We debunk the myth that a logo is all you need for a brand.
- Visual Branding Mistakes: Aiza shares some common mistakes she sees in brand visuals and how to avoid them.
Links from this episode
- Follow Aiza on Instagram
- Learn more about working with Aiza
- Take Aiza’s FREE brand quiz to see if you are in need of a rebrand.
Join the community
- Subscribe to our newsletter
- Become a Patreon Pal
- Follow the show on instagram
Ask a question!
If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!
36 min
About Create Your Way
From the publisher's feed
Join freelance artist and creative business owner Laura Jones (and other creative guests) every Monday at 08:00AM CET to create YOUR life that feels good!