As companies strive to be customer centric, we must ask ourselves, where are we in our digital transformation strategy?
How can we remove internal silos to align messages, share information and meet the buyer where they are in their journey?

Do certain generations adopt technology easier and quicker than others? As sales leaders how can we meet our team where they’re at, on their individual journey?

Are we sharing both leading and lagging indicators?

Are they showing up with a point of view, intention? Leveraging data but also their unique selves.

How can Marketing, Sales and Customer success come together to improve the experience for our buyer, break down the silos internally to connect and serve externally.

Tune in to my conversation with Art Harding, Chief Operating Officer at People.ai where we discuss the role Rev Ops plays in digital transformation and much more/

00:49 Introducing Art Harding

04:09 Rev Ops: What is it and why is it important?

06:24 Digital Transformation

07:59 Marketing, Sales, and Ops: Connecting the silos to be buyer-centric

10:00 “Why Change Now?” Reluctancy Around Embracing Technology

17:40 Knowing Your Audience(s)

20:00 Generational Differences 

22:45 Enterprise Selling

28:50 Change Management

31:16 Indicators and Proactive Action: Don’t Wait To Fail

33:05 Enabling your Team

36:45 Advice for Those Wanting to Engage

Website: people.ai

Email: [email protected]

LinkedIn: Art Harding

3 Key Takeaways

1) RevOps 

2) Coaching and Change Management

3) Enablement

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Listen or Watch
 https://pod.link/1549646427

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