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Please find some links and notes from the 2 Regular Guys Podcast. We bring Joe Ortinau of Ortinau Art to the show to share his experience rebranding his small business after an inspirational education session with friend of the show Jay Buselle. Joe talks about how the simple questions and concepts helped him define his purpose, describe the way he interacts with customers, and express his core attitudes toward quality to create a solid foundation for his branding efforts, leading up to the step that far too many start with, logo design. Get personal insight and experience from a decorator going through the process and get great branding and design insights.

Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * BERNINA of America Partners with Anti-Human Trafficking Nonprofit - BERNINA of America forms a new partnership with Rethreaded, a nonprofit that provides a second chance at life through employment for survivors of human trafficking. Based in Jacksonville, Florida, Rethreaded provides employment opportunities for trafficking survivors in roles including production, inventory, sales, marketing, and finance. The organization sells accessories like handbags and throws, which generate funds to help put survivors on track toward a new career. The nonprofit also works as a distributor and sells products from like-minded companies and has benefitted more than 4,000 women to date. The two organizations established the partnership at a recent dealer conference, which helped raise more than $14,000 for Rethreaded. * Stahls' Announces August 2019 ‘Workshop Weekend’ Event - The August Workshop Weekend event, presented by STAHLS’ and Transfer Express, will focus on Top 10 marketing strategies you need to fuel your business. “How To Market Your Business” will run from 10 a.m. to 2 p.m. on August 10th at the Arizona, California, Michigan, Ohio, and Texas showrooms and training facilities. The cost is $29.95 per person for each class.

Creating a Design and Style Guide Erich: I can’t wait to dig in to this topic; I’m a big proponent of style guides; that said it seems you were actually inspired by some education at an event with a good friend of the show; Why don’t you tell us a little about the event that started you on your personal journey with your own style guide and rebranding?