In This Episode…

We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.

Show Notes

·        [00:57 ] Are you a coffee or tea drinker?

·        [01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?

·        [05:03] Do you think VR should become part of the virtual events? 

·        [06:57] How can PR pros and event planners make virtual events better in 2021?

·        [10:19] What are some ways PR pros could use the content for events?

·        [12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?

·        [14:31] What do you think needs to change for PR pros when messaging products?

·        [19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?

·        [22:22] How would you help the business when shortages happen?

·        [24:50] What trends are you seeing in the B2B tech sector?

·        [26:35] What advice do you have for those PR pros that want to be C-level executives?

·        [30:00] If you could create a virtual event how would you create it?

·        [32:08] Final Thoughts

People and Companies, We Mentioned in the Show

·        Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.

Episode Length: 33:00

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