On this episode of the 3C Podcast, Brett talks about his blog post, “Creating a Show with Great Guests in B2B Marketing.” He shares the five reasons he’s building The Juice’s marketing with great guests and his talk show host inspiration.

0:00 Intro
2:28 Creating a Show with Great Guests in B2B Marketing
6:10 Shift in B2B Marketing
8:22 5 Reasons to find great guests
9:00 1- Social proof is everything
12:00 2- Amplify other voices
12:52 3- 1 conversation can lead to 5 new ones
13:52 4- Free consultation
15:05 5- It’s more than a show
17:08 Closing words

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