Talking Business Now

Creating an Effective and Memorable Business Name

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Your company's brand identity is everything visual that is visual about your brand—and your company name is a major part of that. In fact, 77% of consumers make purchases based on a brand name.

In this episode of Talking Business Now, Ross Kimbarovsky shares tips for choosing a name for your business—whether you're launching a new business or rebranding an existing business:

  • The difference between brand identity and brand design
  • How your business name conveys your overall brand design and creates a competitive edge
  • Do’s and don’ts for selecting a good company name to begin with
  • Good reasons for changing a company's name
  • Whether you should use online business name generators
  • Whether it's important to be able to trademark the name
  • Is it smart to create an odd company names in order to secure a unique domain name?
  • Examples of effective company names

    • Kimbarovsky is the co-founder and CEO of crowdSPRING. He spent 13 years as a trial attorney before founding the company in 2007.

    Kimbarovsky mentors entrepreneurs through TechStars and Founder Institute, is a member of the Executive Advisory Board for TechWeek, and was honored as one of Techweek100′s top technology leaders and business visionaries. Ross has also founded numerous other startups, including Startup Foundry, Quickly Legal and Respect.

    CONNECT WITH ROSS KIMBAROVSKY

    • Facebook: https://www.facebook.com/crowdspring/
    • Twitter: @crowdspring AND @rosskimbarovsky
    • LinkedIn: https://www.linkedin.com/in/rosskimbarovsky/

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