In the new digital age, it seems nearly impossible to successfully bring a product to market. “Back in the day, we’d watch commercials but now we're not a spoon-fed audience. We like to interact with our content.” Amber Allen, the CEO and Founder of Double A Labs, came by the podcast to chat about creating massive, large scale experiences where audiences and fans can create their own content, share and be their own celebrity, and provide a way for the digital audience to participate. She stated, “It’s no longer about the thousands of people [at the arena]... it's about the million that will watch it.”