Frank Carlisi is the Co-Founder and Chief Operating Officer of the ExV Agency, a global PR and personal branding agency, and the Founder of ExV Studios, a creative force in developing unpredictable concepts in unscripted television. He has created an engaging portfolio of content with The William Morris Agency, A&E, Lifetime Network, HGTV, Truly Original, Hearst Media Productions, Wheelhouse Productions, and more. A storyteller at heart, Frank is adept at drilling down to reveal the unique stories of individuals and companies to create authentic messaging. Here, Frank discusses the importance of authenticity in PR, creating unscripted television, and his relationship with ExV Co-Founder Karen Gamba.

Key Takeaways:

- Frank’s unique relationship with his business partner, Karen Gamba

- The importance of authenticity in PR

- The art of creating authentic unscripted TV

Episode Timeline:

2:00 Frank’s relationship with Karen Gamba

5:00 PR people should strive for vulnerability and connection.

6:20 Helping clients become vulnerable

7:00 When clients are in denial

7:45 How to find new unscripted TV ideas

11:00 The role of luck in unscripted TV

12:00 Finding authenticity in reality TV characters

14:00 Frank’s thoughts on charisma

17:00 The aspirational aspect of reality TV

20:00 Reality as “comfort watching”

22:30 The current state of streaming brands

25:30 The big lessons that Frank has learned from creating unscripted TV

This episode’s guest:

• Frank Carlisi on LinkedIn

• ExV’s Grow Your Business Masterclass

• ExV Agency

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