When was the last time you saw a piece of marketing and felt the brand missed the mark? That situation tends to happen when brands market to diverse audiences without truly understanding them and doing research prior. When marketing to various communities, it’s important for a brand to include those audiences in the entire process and get feedback to make sure the marketing and branding resonates with the target audience. In this episode, Myles Worthington, founder of the ethnographic marketing, communications, and content company Worthi discusses how he helps brands attract and retain diverse consumers.

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