Creating moments that matter transforms a simple transaction into a lasting relationship, and mastering the client experience is the vital ingredient in today’s competitive marketplace. In this episode, Gwen Bortner and Tonya Kubo unpack the essence of creating exceptional client experiences. Gwen distinguishes between reactive client service and proactive client experience, emphasizing the critical role of intentional practices in building genuine client loyalty and turning them into advocates. They delve into key touchpoints across the client journey—from pre-purchase expectations to post-completion connections—and explore how consistent, thoughtful engagement can make price secondary to the value provided. Discover how communication, personalized touches, and strategic planning can elevate your client relationships and cultivate a loyal fanbase, regardless of market conditions. Tune in for actionable insights to make your client experience your most significant differentiator.