As the leader of a company at the forefront of the media industry's transition to cloud and SaaS, Signiant CEO Margaret Craig wrote 'The Signiant SaaS Manifesto' to explain how cloud technology has created massive efficiencies and new opportunities across the media supply chain.

In the manifesto, Margaret shares her thoughts from conversations with countless customers and partners, highlighting many of the common challenges that industry leaders have faced on their cloud journeys.

For a limited time only, the manifesto is open for everyone to download, coinciding with the DPP's 2021 Leaders' Briefing. In this podcast episode, Mark asks Margaret why she wrote the paper, what it says, and why she called it a manifesto.

Download the manifesto here.

And find more on The Cloud for Media from the DPP here.