In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Eric Fiest, Eastern US manager for BITEC about their StrongHold™single ply product line—an innovative solution for restoring and reinforcing aging commercial roofs. You'll hear about how StrongHold's PVC and KEE single-ply membranes, along with a complete system of accessories, adhesives and flashing components, work together to deliver long-lasting performance and durability. We will dig into the differences between material types, how to choose the right system for your project and why proper integration matters. Plus, we discuss warranty coverage and real-world success stories that show StrongHold in action.

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