INFLUENCE

Creating "Positive Peer Pressure" With Study Streamers [ENCORE]

09.18.2023 - By Matt SilvermanPlay

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We dip into the back catalog this week with another fave from yesteryear.

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-- Original Show Notes, Jan 24, 2022 --

Studying, writing, and remote work can be a lonely time. Add in a dose of global pandemic, and the endless isolation can be overwhelming. It's no surprise to see the growth of streaming communities focused on mundane things: Eating, writing, and today's topic: Studying. Alli and Linsey talk with Giulia Mazza, a study streamer who spends hours a day studying for her Master's degree while hundreds of people watch on Twitch. Her audience is also studying and working, and as Giulia explains, the community has become a place for "positive peer pressure" and accountability in an age of endless distraction and isolation.

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