In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener.

Takeaways:

• Prepare for interviewing a guest on your podcast as you would prepare for a sales call with a prospect. While you might not know everything about the guest, you should have a good idea of who they are and what their point of view will be. 
• You should avoid having an overly scripted show. One way to do this is to give your guests a general idea of the topic you’d like to talk about. You can send some questions ahead of time, but with too much lead time they will come with very scripted answers.
• Growing a podcast that is attached to a brand, such as Challenger, is much easier than starting it entirely by yourself. Known brands come with a built-in audience that can start listening from episode one. 
• If you’re hosting a podcast with a guested format, the focus should not be on the host. You should do everything you can to put the spotlight on the guest and ask questions that present their ideas in the best possible light
• Hosting a guested podcast is a great way to learn more about a specific topic because you get the opportunity to talk with subject matter experts. As the host, you don’t have to have all of the answers and you get to ask the burning questions you actually have. 
• Through your preparation, you should know what your guest would share about their ideas in a LinkedIn post, rather than everything they would put in their book. This way you have a high-level view of their ideas and you can ask authentic questions. 
• You need to identify the ITL (Ideal Target Listener) of your podcast and understand the why behind the podcast. For example, the ITL for Winning The Challenger Sale is frontline sellers. Knowing your ITL will inform your guest selection and content topics. 

Quote of the Show:

• “Guest selection is truly everything” - Jen Allen

Links:

• LinkedIn: https://www.linkedin.com/in/jenniferallen1121/ 
• Twitter: https://twitter.com/JenAllenCEB 
• Company website: https://www.challengerinc.com/events/winning-the-challenger-sale/ 
• Podcast: https://www.challengerinc.com/podcast/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/wBDcpuNSbJA 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast. 

Takeaways:

• Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first time on a podcast. This way you can get to know the guest, set the expectations for the show, and establish trust. 
• While your company may receive some benefits from your podcast, the focus of the show should be on the guest sharing their experiences and knowledge. It’s important to communicate this to avoid awkwardness with the guest when talking about businesses.
• Interrupting your guests is extremely rude and can ruin the rapport you have with them. A host's interruptions also lead to horrible audio for their audience to listen to. 
• Your podcast should be a forum for the guest to share their ideas. You should give them the opportunity to get their thoughts together so they can express their thoughts, even if this means letting them ramble for a few extra seconds. 
• Creating a community based around your podcast is a great way to keep in touch with guests and share the messages from your podcast with others. 
• There are many different channels for hosting a community and you should prioritize what works best for your community members. Examples: Slack, Discord, Teams, LinkedIn, Zoom, etc.
• If you have very good guest targeting, it doesn’t matter if a guest doesn’t turn into a real prospect for your company. As long as they are representative of a prospect and their concerns, the conversation will be worthwhile. 

Quote of the Show:

• “The podcast is fantastic, but the community that we're developing in and around the podcast has turned out to be profoundly impactful to us” - Justin Lake

Links:

• LinkedIn: https://www.linkedin.com/in/jelake/ 
• Twitter: https://twitter.com/jlaketx 
• Company website: https://www.skyllful.com/ 
• Podcast: https://www.frontlineinnovators.com/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/rDm0SSNxbLA

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview.

Takeaways:

• You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out of it? Figure out your strategy and where you want to go with your podcast before getting started. 
• The name of your podcast should incorporate who you want to talk to on the show, who you want to listen to the show, and something that compliments both of those groups. For example, B2B Marketers On A Mission uses this idea quite well.
• If the conversation has veered into too much small talk, a good podcast host knows when to bring the conversation back to the main topic of discussion. The transition should be as smooth and natural as possible so as not to make it painfully obvious. 
• One way to help with filler words is to imagine you are talking with a young child, which means you should simplify concepts and avoid using gargantuan words. This allows you to reduce the amount of comments you need to say after your guest gives an answer. 
• One of the best ways to make guests comfortable and let their guard down is to do a great job researching them before the interview. A great resource for guest research is the guest’s own LinkedIn profile along with any webinars or podcasts they have done. 
• Podcast hosts should give in to their curiosity and dig into the answers their guests share. If their reply is interesting, don’t limit yourself to the scripted questions, ask about that interesting nugget. This is where great conversations come from. 
• If you disagree with your guest, it’s important to have a healthy, open discussion about the topic. You shouldn’t try to argue with everything they say because that will make their guard go up. If there is a very passionate disagreement, move on to a different topic.

Quote of the Show:

• “Everyone and their mom can put together a podcast, but very few people can put together a decent podcast” - Christian Klepp

Links:

• LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting/ 
• Podcast: https://www.einblick.co/podcasts 
• Company website: https://www.einblick.co/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/n-_YYWUgqPc

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book. 

Takeaways:

• Starting a podcast is a great way to transform from a content consumer into a content producer. To make sure that your new podcast spreads worthwhile ideas, invite other content producers such as authors or podcast hosts on the show.
• It’s important to remember that not every author has great ideas, but by reading their book ahead of time, you can assess their idea’s value. This is an important step because your audience is looking for worthwhile ideas. 
• It’s crucial to set clear expectations with your guests, especially authors, to avoid the whole episode becoming an ad for them. Be upfront with your preferences for the feel and format of the show, the guest will appreciate having a plan.
• When interviewing authors, your questions can come from the notes you wrote while reading their book. This allows you to ask a question they will know the answer to and be comfortable answering.
• You should have multiple message templates that you can use in your guest outreach. Don’t be discouraged by rejections or silence. Get creative with your invitations because people receive and respond to different channels and messaging in different ways.
• If you’re having trouble breaking through to very polished guests, try to gently but intently knock them off their center of gravity. Work in a few curveball questions and ask them about the positives of opposing viewpoints. Guests love getting new questions.
• Don’t get hyper-focused on the number of downloads your podcast gets. Think about your specific niche and how to provide them with value, the numbers will grow over time as people discover and engage with your message. 

Quote of the Show:

• “Podcasting and getting guests is business development, it’s the exact same thing” - Glenn Schmelzle

Links:

• LinkedIn: https://www.linkedin.com/in/glennschmelzle/  
• Twitter: https://twitter.com/heyglenns  
• Instagram: https://www.instagram.com/heyglenns/ 
• Marketing What’s New: https://marketingwhatsnew.com/  
• Funnel Reboot Podcast: https://funnelreboot.com/  

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/AJm03EpqJpo 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.

Takeaways:

• Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question. 
• Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews. 
• Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset. 
• Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
• Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
• Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction. 
• There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show. 

Quote of the Show:

• “The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey

Links:

• LinkedIn: https://www.linkedin.com/in/imperative/ 
• Twitter: https://twitter.com/mrcoffey
• Instagram: https://www.instagram.com/mrcoffey/
• Imperative Information Group website: https://imperativeinfo.com/
• Good Morning HR Podcast: https://goodmorninghr.com/ 

Shout Outs:

• Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
• Tyler Cowen - Host of Conversations with Tyler podcast
• Lex Fridman - Host of Lex Fridman Podcast

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/iEHQAXt4SF8

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship with your guest before the episode recording

Takeaways:

• Podcast hosts need to have a learner’s mentality. Hosts need to be genuinely interested in what they are talking about and bring on great guests to talk about the topic.
• Your guests are the star of the show. Make sure to focus on the story they want to tell, not the story you want to tell. When reaching out to guests, your messaging should revolve around asking them, “what’s the story that you want to tell?”
• An effective interview podcast has a framework but isn’t tied down to a rigid script. The more structure you put around a conversation, the less authentic it becomes. A looser framework gives you a heading but allows you to delve into what you find along the way.
• When you stick too closely to a script, you aren’t able to fully spotlight your guests. If you don’t leverage the opportunity to have an interesting conversation with a guest, you waste that guest and their time. 
• Compared to a podcast, a LinkedIn Live show is more restrictive and doesn’t allow exploring rabbit holes. The pacing is also much different and in order to give guests time to think about their response, it’s advantageous to hold panel discussions.
• You should repurpose your podcast content and distribute it through multiple channels to expose it to a larger audience. For example, the video can go on YouTube, clips can be used for TikToks, Reels, or Shorts, and you can even stream the podcast to LinkedIn.
• A Prep Call is a crucial part of podcasting because if the guest doesn’t show well, the blame is on the host. One of the main reasons for the Prep Call is to build a relationship; you can’t build rapport on the fly in a 30-60 minute podcast recording.

Quote of the Show:

• “Be ridiculously, obsessively focused on what is it your guests want to talk about” - Dr. Jim Kanichirayil

Links:

• LinkedIn: https://www.linkedin.com/in/drjimk/ 
• Cascading Leadership Website: https://www.cascadingleadership.com/ 
• Cascading Leadership YouTube Channel: https://www.youtube.com/channel/UC6qAx0CkGalK1SIjOVAXrfQ 
• Cascading Leadership TikTok: https://www.tiktok.com/@cascadingleadership 
• Circa website: https://circaworks.com/ 
• Cascading Leadership Podcast: https://cascadingleadership.buzzsprout.com/ 

Shout Outs:

• Jen Allen - Host of Winning the Challenger Sale Podcast
• Dune by Frank Herbert
• Andy Paul - Host of Sales Enablement Podcast
• Sell Without Selling Out by Andy Paul
• Chop Wood Carry Water by Joshua Medcalf
• Nick Thickett - Co-Host of B2B Power Hour
• Morgan Smith - Co-Host of B2B Power Hour
• Streamyard
• Restream
• Josh Braun - Host of the Inside Selling Podcast
• Stu Heinecke - Host of How to Get a Meeting with Anyone podcast
• Jeb Blount - Host of The Sales Gravy Podcast
• Adrianna Wardzała - Entrepreneur and B2B Marketer
• Descript
• Susan Diaz - Host of The 4 am Report
• Wesleyne Whittaker-Greer - Host of The Transformed Sales Podcast
• The Bobiverse Books Series by Dennis E. Taylor

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/u0K7fJjLK8g 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from this one!

Takeaways: 

• If you're a guest on someone's podcast, try to figure out who their audience is. What topics are the audience interested in the most?
• When recording an episode, think about what the guests want out of the episode. Do they want connections? Do they want to sell their company to your audience?
• Make sure your guests have great audio. Do practice runs with them on what microphone they should use. 
• Ask your guests how the audience can connect with them. Asking this could lead to your guest having potential customers. 
• Before you click the record button, casual talk with your guest to help them warm up for the call. Getting the warmed up will create more natural conversations. 
• Be open to having your guests jump on a quick call with you so you can go over the questions you’ll be asking them and who your target audience is. This will help prepare your guest on how to answer your questions. 

Quote of the Show:

• “Getting a Venn diagram of what the guest, host, and audience wants is the sweet spot for a good podcast.” (10:24)

Links:

• LinkedIn: https://www.linkedin.com/in/stephenshortt/
• Twitter: https://twitter.com/stephenshortt
• Company website: https://etcconsult.com/ and https://successfulsuccession.com/ and https://careerfit.com/
• Podcast: https://successfulsuccession.com/podcast/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• Podbean: https://www.creatingthegreatestshow.com/e/figuring-out-what-to-bring-to-the-table-stephen-shortt-creating-the-greatest-show-episode-011/?token=65da67d917c9ed11e220e66c1abf715e 
• YouTube: https://youtu.be/Gp6N18WF5VU 

 Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's so much to learn from this one!

Takeaways: 

• Try to post an episode every week. Posting every week will keep your podcast consistent.
• Before you start recording, loosen your guest up. Ask them silly questions to help them relax. When you have a relaxed guest on the show, they will feel less stressed and open up more.
• It’s okay to go off the script. Going off script can make for more natural responses to your other questions.
• If you feel like the episode you recorded is not good, it is okay to not post it. It is important to remember how your podcast will be represented towards your audience and potential guests. One bad episode could lead to no views and no guests.
•  Inviting only people you know on the podcast will make for more of an organic conversation. 
• You don’t have to make every episode the same. It is okay to change it up. Add themes to your podcast episodes.
• If you aren’t feeling an episode, your audience will likely not feel it either. Keep your audience in mind during your recordings.

Quote of the Show:

• “My purpose in life is to be a resource to entrepreneurs.” (16:06)

Links:

• LinkedIn: https://www.linkedin.com/in/amikassar/
• Twitter: https://twitter.com/akassar
• Company website: https://www.multifunding.com/
• Podcast: https://podcasts.apple.com/us/podcast/amisights-financing-the-future-for-small-business/id1551857592
• Book: https://www.amazon.com/Amisights-Keep-your-Entrepreneurial-Flame-ebook/dp/B09HFSPWT2/ref=sr_1_2?qid=1666704452&refinements=p_27%3AAmi+Kassar&s=digital-text&sr=1-2 and https://www.amazon.com/Growth-Dilemma-Determining-Entrepreneurial-Financing/dp/1632991624

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/MIfStlQctVw

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!

Takeaways: 

• Before you create a podcast, make sure you know why you want to make it.
• Figure out who your target audience is for your podcast. It is good to jot down ideas about who you want your listeners to relate to. This will help figure out who to bring onto the show.
• Starting a podcast can bring more customers to your website. This is going to help grow connections with the guests you've had on. 
• Try to create a relationship with your guests. Grow a connection with them and keep them as partners in the future.
• After your recording call with the guest, make sure you have them stay a little after you stop recording so you can go over the episode with them, and as if there are any questions. You want to make your guest happy with the recording. 
• Do a follow-up call with your guest and share with them what they can do to help make their episode popular. Give them tips on how to add more listening ears.
• Make sure you give your guests the stats of their podcast episodes. If their episode had a lot of views on it, sharing it with them will make your guest feel happy about what they shared with you on the podcast.

Quote of the Show:

• “I don't shift. I learn and grow.” (6:20)

Links:

• LinkedIn: https://www.linkedin.com/in/nickuresin/
• Twitter: https://twitter.com/nicknickny?lang=en
• Company website: https://argometrix.com/
• Podcast: https://argometrix.com/amazon-legends-podcast/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• Podbean: https://www.creatingthegreatestshow.com/e/connecting-with-your-guests-nick-uresin-creating-the-greatest-show-episode-009/?token=382812977548f421a8ddd702936d7ee6
• YouTube: https://youtu.be/yHAiYbfmPII

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode.

Takeaways: 

• When creating a great podcast, it is important to know and think about what your listener really wants to hear.
• When you have a guest on the podcast, try not to talk about yourself. Let your guest have the spotlight and ask them questions. You are interviewing them. The guest is not interviewing you.
• If a topic or question doesn't resonate with you on the podcast, it most likely does not matter to the audience. Think of yourself as the audience member. If you don’t care, then do you think they will?
• Make sure your guests are in a good area to record a podcast. You shouldn't settle for bad quality. Help them out before the recording by asking them to move to a better room. You are not only making yourself look and sound good, but you are also making sure your guest looks and sounds good too.
• If you don’t do a prep call with your guest, you should at least do a quick LinkedIn and or Google search of them before your call. Get to know them a little so it is not awkward.
• When interviewing a guest, make sure you give all of your attention to them. Shut down your phone and other electronics. Make them feel wanted.

Quote of the Show:

• “You need to do you. Everyone needs to do whatever it is in their wheelhouse and zone of genius.” (40:59)

Links:

• LinkedIn: https://www.linkedin.com/in/natashamiller/
• Company website: https://www.entireproductions.com/ and http://www.poignantrecords.com/ and https://www.officialnatashamiller.com/
• Twitter: https://twitter.com/NatashaMillerSF
• Podcast: https://podcasts.apple.com/us/podcast/id1548836057
• Book: https://www.amazon.com/Relentless-Homeless-Achieving-Entrepreneur-Dream-ebook/dp/B09R45YD63

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc 
• Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
• Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf 
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
• Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789 
• YouTube: https://youtu.be/slyP2InO_TE

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/