Most of us were taught that the customer always comes first.

Dave Will, an expert in company culture, takes a different approach.

He believes employees should come first – because when they do, they take excellent care of your customers.

Dave knows firsthand how integral culture is to a company’s success. He was the CEO and Founder of the SaaS software and service business, as well as the founder of Peach New Media, a learning platform software company that was acquired by a private equity firm in 2015. His newest company, PropFuel, helps small businesses build a great culture through employee recognition and feedback.

Watch here to discover:

• A secret to personal and professional success that often gets squashed in corporate America – and how to use it to help your company stand out and thrive
• The real reason so few companies become overnight successes (and what you must have to survive in the long haul)
• What Dave learned while buying a car that can give your business an edge Dave’s definition of corporate culture … and how it ultimately builds the value of your business
• 3 questions to ask each week to keep a finger on the pulse of your company’s culture

And so much more