Imagine if listening to this podcast *right now*, could change the entire trajectory of your life??
That’s what happened when Magda - podcast listener turned calligrapher & businesswoman - tuned into the 1st episode of "The Shinah Show" after my 9-month hiatus… with no other intentions than having something to break up her day amidst working her corporate job, folding laundry & chasing after her two kids (I mean, can you relate?!?). 
After binging ALL of "The Shinah Show" Episodes, Magda decided to dive into calligraphy a little over a year ago. Fresh to the industry, she is just starting her journey as a bona-fide calligrapher with her first paid job in the books!

Join me in this full circle moment for Magda as she sits down with me on the very podcast that began her journey to discuss:

• How you can develop a more “spacious” life with the help of calligraphy
• Why action is better than over-thinking
• How our creative brains can get in our way (rather than OUT of our way!)
• Why surrounding yourself with positive examples makes all the difference (don’t let the ‘calligraphy bubble’ get in the way of your success!)

Doing it messy is STILL doing it – and Magda’s story is such a great example of just that. You don’t have to always need a perfectly laid-out plan – as long as you are open to the possibilities in front of you and the journey ahead of you, I am so incredibly proud of how Magda has put herself out there - and I know her journey is just getting started!

Follow Magda on Instagram @magdalenamaria_calligraphy

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Growing up as a first-generation Korean-American, I was raised to believe that meeting “perfect” milestones would make me happy. There was never any letter other than an A on my report cards, a number other than 1600 on my SATS (and PSATS), or a university I attended with a ranking less than #1 in the nation (ok, don’t hate me – I promise it’s not all sunshine and rainbows).
But while I was on this seemingly “perfect path of perfectionism”, I was also the most unhappy I’ve ever been. This track was making me miserable rather that making me happy – which is exactly what I WASN’T expecting.
And after crawling out from underneath my desk (literally), I burned out – quite literally - and realized I had failed to maintain this ‘perfect’ lifestyle.

Join me on this episode of The Shinah Show as I recount my life story through a lens of perfectionism and share with you:

• How perfection eventually became my façade to hide behind, rather than my reality
• The lengths I’ve gone to in order to maintain my “perfect” records
• How crippling the pressure of perfectionism can be
• How I dug myself out of a constant cycle of burnout – and how you can, too

I hope this episode speaks to all of you with perfectionist tendencies, and shows you that we ALL need to give ourselves a little more grace, a little less judgement, and a damn chance to rest sometimes.

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

The theme for this season is ANTI-PERFECTIONISM

1. Season 1 was launched at the peak of my “pandemic success” - million dollar years, thousands of students, so much exposure through ads and social media
2. Season 2 was the year of “coming back” after burnout and a long break… and struggling HARD emotionally to regain my confidence and reset my goals and expectations   
3. Season 3 is going to be both deeper and broader - I’ll still talk about calligraphy and creative business, but I want to explore the WHY behind it all. Which is that we all want to feel more at peace with ourselves and less afraid… and I think confronting our perfectionism through inner work and creativity is a beautiful way to do that.  

In this episode, I catch you up on: 

• How I’m doing emotionally & financially right now (with real numbers, of course)
• How my current sturdiness is a direct result of the emotional turbulence of 2023; and
• My powerful MANIFESTO for Season 3 - the real message I want to get out into the world

Read the full Manifesto right here 👉 shinahchang.com

THANK YOU for being here!

I’ve got some exciting episodes planned for the future, and I’m so thankful that I get to be in your earbuds each week =)
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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FIRST: Crooked Calligraphy is NOT going anywhere

In fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024. 

✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can level-up your CONFIDENCE and go after truly dreamy clients… SIGN UP RIGHT HERE. 

SECOND: I am taking time to start something new

And I don’t know exactly what it is yet. 

What I do know is that this new branch of my business will: 

• Help you to move towards a life that FEELS TRUER to yourself 
• Take up my Thursdays and Fridays from here on (so calligraphy will be Mon-Wed only)
• Be raw and messy and exciting and will involve some kind of weekly PODCAST or BLOG-type sharing

👉 I don’t even know what I’m selling yet in this new business, but if you wanna come along for the ride, come follow me on my Personal IG @shinahchang 

THIRD: Thank you for your support on this journey

This podcast means so much to me, I’m so THANKFUL that you’re here, and I hope you’ll continue with me on this weird ride called life. 😉

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).
In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:

• Why developing your brand identity FIRST will make everything else infinitely easier
• The art of crafting your online presence via a website (and all things social media)
• The “who/what/where” of finding your ideal clientele
• How to keep customers using the “5 P’s” 
• A Cliff’s Note’s version of the beast that is Etsy

I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!

Read a Blog version of this Podcast right here!

RESOURCES:
Check out Episode 52 if you're a brand new beginner HERE!!
Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re getting into the nitty gritty!

LEGAL SETUP

1. Choosing a Business Name
2. Deciding on a Legal Structure: Sole Proprietorship v. LLC v. S-Corp
3. Evaluating permits using my “Top-Down” System

FINANCIAL SETUP

1. Separating business & personal finances
2. Tracking & Invoicing Software
3. Bare Minimum Contracts
4. Business Insurance - General and “Day Of”
5. Sales Tax Considerations

Read a BLOG version of this podcast right here.

OTHER RESOURCES

• EPISODE 52: The Easiest Way to Start a Business - If you are BRAND-NEW and want to start with a more casual "Beginner Business” 
• Contract Template for Calligraphers
• Path to a $79K Calligraphy Biz FREE GUIDE 

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

In today’s light-hearted episode, I share 13 things you probably didn’t know about me!

Including:

1. The 21 countries I’ve traveled to
2. The martial arts black belt I never use…
3. What I do in my 40s that I would NEVER DARE to do in my 20s

Hopefully you feel like you know me a little better. If there’s anything that surprised you, or that you can relate to… DM me on Instagram and let me know!

(Oh and here’s the brand-new Crooked Calligraphy website that I was obsessively working on today)

--
FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you go after something brave and a little unusual… you WILL face failure and disappointment. 

Here’s what I do so that those feelings make me stronger, instead of crushing me:

1. Three PRACTICAL things I do to re-frame thoughts of failure, and
2. The ONE PERSPECTIVE SHIFT I keep coming back to that helps me embrace all of life, the good and the ugly

Because the confidence that comes from being “successful” is a conditional and fragile thing… especially when compared to the quiet POWER of being willing to fail.

Link to Episode 215 of the "We Can Do Hard Things" Podcast

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student

Today, I’m interviewing someone who went from: 

1. Not knowing anything about calligraphy... to
2. Bringing in more money with her calligraphy business last December than her husband did with his full-time job! 

Priscilla of Priscilla Basilio Design Studio  has SUCH an inspiring story to share. ✨ She never imagined she could own a business, let alone grow it to replace her full-time income-  and our calligraphy and business courses are what helped her along the way. ✨

Join me as I hear all about her journey and how she went from not even knowing what calligraphy was (!!!!), to finally beating her husband in monthly income 😏, and what her future has in store!

"They were literally life-changing. If you're curious at all about learning calligraphy, just take Shinah's courses - you won't regret it!" - Priscilla

Priscilla's IG @priscillabasilliodesignstudio

 ✍️ Our Signature Calligraphy Courses & Bundle are available to purchase RIGHT NOW!!✍️

Modern Calligraphy 101, Modern Calligraphy 201 & our Pro Bundle are open for enrollment until Friday, January 26th at 11:59PM PDT!
The Pro Calligrapher Bundle gives you everything you need to go from complete calligraphy beginner, to developing a signature style, to SELLING your calligraphy so you can start to bring in some fun side income.  Come check them out 👉 👉  HERE!

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

---
SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’re afraid to follow your creative dreams, I’m going to give you some perspective today that will totally DISARM your fear (and it’s not what you might think).

I’ve been encouraging people to go after their creativity in the form of calligraphy for 8 years now. I’ve sold courses that cost $500 or more – and I’ve also heard EVERY excuse under the sun why people don’t want to take that first step on their creative journey.
All those objections have one common thread – they are born out of FEAR.

Join me in this podcast as I share with you:

• The craziest objections I’ve heard born out of fear, and how people overcame them
• Why you should acknowledge your fears, but not let them run the show
• How to find YOUR own definition of creative success
• How to utilize your fear objectively as a tool rather than run away from it

I hope this episode shows you that your fear is not that special – or unique for that matter. Don't buy its bullshit, and certainly don’t let it keep you from your dreams.

My FREE “Newbie to Pro Calligrapher” Challenge is going on RIGHT NOW through January 19th!! I'm teaching daily calligraphy lessons throughout the week that culminate in my LIVE webinar - where I show you how to go from a totally new calligrapher to owning your own business in SIX MONTHS!

There is still time to catch up & join in on the fun - all for FREE! Register HERE!

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

---
SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Sign up for our FREE 5-day "Newbie to Pro Calligrapher" Challenge. It's five days of free lessons, worksheets, daily assignments, and prizes to help you try out calligraphy (you might just fall in love with it). We start Sept 14 -  Sign up at crookedcalligraphy.com/challenge

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!