**ANNOUNCEMENT** Pitching Essentials returns this February:
Pitch Essentials teaches photographers how to communicate their ideas with clarity and confidence — using visual tools and clear structure to communicate ideas and value at every stage of outreach.
👉 All details and tickets:
http://courses.twolovesstudio.com/pitch-essentials
Summary:Photographer Suzanne Clements joins Shelly Waldman to talk about creativity, marketing, and building a sustainable photography career. Suzanne shares her unexpected path from painting to photography, how she developed her bold visual style, and why personal projects are essential for growth.
They dive into idea generation, creative collaboration, packaging projects for clients, and navigating today’s marketing landscape — from Instagram fatigue to the power of consistent email outreach.
Suzanne gets into the nitty gritty of how she manages her list, verifies emails and why she uses small batch mail merge rather than a service like Mailchimp or Flodesk.
This is a candid conversation about experimenting, adapting, and staying creatively engaged in an ever-changing industry.
Links & Resources Mentioned
Suzanne Clements Portfolio: https://www.suzanneclements.com/
Suzanne on Instagram: https://www.instagram.com/suzannecgd
ZeroBounce (Email Verification): https://www.zerobounce.net/
Streak CRM for Gmail: https://www.streak.com/
Chapters
00:00 Introduction to Suzanne Clements
01:31 Suzanne's Journey into Photography
04:35 The Shift from Painting to Photography
07:21 Finding Your Style and Voice
11:25 The Importance of Feedback and Consultancy
13:44 The Role of Conversations in Growth
16:57 The Magic of Post-Production
18:30 Creative Projects: Skater Girls and Beyond
29:38 Navigating Creative Expenses
32:55 Exploring the Beauty of Simplicity in Photography
35:43 Transforming Ideas into Visual Stories
38:09 The Evolution of Marketing Strategies
46:40 Leveraging Automation in Creative Marketing
53:13 From Concept to Completion: Documenting the Creative Process
56:30 Crafting Engaging Emails
58:49 Manual Email Strategies for Better Engagement
01:01:46 The Importance of Curated Email Lists
01:06:11Leveraging Technology for Email Marketing
01:10:20 Warming Up Your Email for Success
01:15:41 Maximizing Creative Downtime
01:19:59Navigating Communication in a Changing Industry
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How can we work together:
1:1 consulting - Shelly's been a business coach and photographer since 2010.
sponsor the podcast
invest in one of our courses
invite Shelly to speak to your group or be on your stage
Got another idea? Drop us an email: [email protected]