Creative Capes

Creative Capes

By Future London AcademyArtsDesign
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Creative Capes episodes

  • How to Scale Your Agency from 0 to 50 | Brink’s Co-founder Shares Everything You Need to Know

    How do you design a fail-proof hiring process? How do you balance purpose and profit in the early days? And how do you find your first clients?

    Get your answer in our first episode of Agency Growth Stories – a series where we talk to the founders of the world's leading agencies about what's on every founder's mind.
    Our first guest was the wonderful Abi Freeman — Co-Founder of Brink — an international consulting agency which uses Behavioural Innovation to advise on new ways of working to change the world.
    Here is what we covered:
    00:00:00 - Intro: Who is Abi Freeman?
    00:02:52 - Fire Round Questions
    00:04:54 - Why Abi Co-Founded her Company Brink
    00:08:01 - How to Find Your First Clients
    00:12:17 - How and When to Grow Your Team
    00:20:20 - Services to Keep External Rather than In-House
    00:22:05 - How to Hire and Manage an International Distributed Team
    00:29:12 - Brink’s Failproof Hiring Process: Hiring for Ways of Being Not Just Doing
    00:34:21 - How to Build Intimacy with Your Team
    00:39:00 - Purpose Vs. Profit, Finding Balance in the Early Days
    00:48:18 - How to Measure the Impact of Your Projects
    00:56:32 - Common Blinspots in Founders
    00:58:01 - How to Get Clients through Networking
    01:04:04 - How to Take the First Step to Start Your Agency
    01:06:35 - How to Navigate Procurement Processes
    01:14:05 - Behavioural Change and Climate Change
    01:17:01 - Last Words
    For more leadership insights check our Design Leaders Programme:
    https://fla.wiki/4byNd0p
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    https://www.instagram.com/futurelondonacademy/
    https://twitter.com/FLondonAcademy
    https://www.linkedin.com/school/future-london-academy/

    1 hr 20 min
  • AllSaints Founder on How He Scaled His Fashion Business to Millions | Stuart Trevor

    Without any computers or a bank loan, Stuart Trevor launched his first collection at the age of 28, reaping £1.5M.

    Today, the founder and former CEO of AllSaints has three successful brands under his wing, loved by the likes of Beyonce, Gwen Stefani, and Justin Timberlake.
    Join us for our third episode of Creative Legends to hear all about how Stuart made it and what fashion was like before Zara.


    Join us for our third episode of Creative Legends, the series where we talk to creative industry icons, and get inspired to continue growing as a design expert.

    For more leadership insights check our Design Leaders Programme:
    ⁠https://fla.wiki/47PS6j8

    1 hr 31 min
  • Facebook’s Former Director of Product Design On How to Stand Out as a Design Leader

    Maria Giudice founded the iconic design agency Hot Studio and sold it to Facebook after an unexpected chat with Mark Zuckerberg. Now, Maria shares the top lessons from her time at the media giant, running her own agency and teaching leaders to embrace creativity for maximum success.

    Join us for our second episode of Creative Legends, the series where we talk to creative industry icons, and get inspired to continue growing as a design expert.
    For more leadership insights check our Design Leaders Programme:
    https://fla.wiki/47PS6j8

    1 hr 23 min
  • John Maeda, Microsoft’s VP of Design And AI Shares His Leadership Secrets

    How can creative leaders thrive? And how does AI come into play? John Maeda is here to answer your pressing questions.

    In our first episode of Creative Legends, the series where we talk to creative industry icons, we interviewed Microsoft’s VP of Design and AI. He shared his lessons on how to be a great leader, become an excellent communicator and navigate design in the age of AI. 



    𝗔𝗕𝗢𝗨𝗧 𝗝𝗢𝗛𝗡

    John Maeda is a world-renowned artist, computer scientist, educator and investor currently serving as VP of Design and Artificial Intelligence at Microsoft. John is a TED speaker, industry influencer and author of books The Laws of Simplicity, Creative Code, and Redesigning Leadership. He was called the “Steve Jobs of academia” by Forbes and named one of the "75 most influential people of the 21st century" by Esquire.

    For more than a decade, John has worked to integrate technology, education and the arts into a 21st-century synthesis of creativity and innovation. He taught media arts and sciences at MIT for 12 years and served as the Associate Director of Research at MIT Media Lab.

    He is the first-ever recipient of the White House’s National Design Award for algorithmically-generated visualisations informed by data and AI.


    For more leadership insights check our Executive Programme For Design Leaders.

    Learn more: https://fla.wiki/3R7M8Dr

    1 hr 4 min
  • R/GA's Global Chief Creative Officer on how to achieve a C-level design role

    In our last episode of this Design Leadership series, we talked to Tiffany Rolfe, Mom & Global Chief Creative Officer at R/GA. Tiffany shared insights on how to stay relevant in an ever-changing industry, fight imposter syndrome, step out of your comfort zone, get to a C-level position as a Creative and the skills you need to become a successful Chief Creative Officer while also being a parent. Tiffany leads a team of over 200 cross-disciplinary designers, thinkers and makers that create work at the intersection of storytelling and technology. R/GA’s clients include Nike, Verizon, Samsung, Airbnb, Slack, ESPN, and Instagram.  

    For more leadership insights check our Executive Programme For Design Leaders.  Learn more 👉 https://bit.ly/3wXJox1

    1 hr 10 min
  • How to Lead the Advertising Industry with Saatchi & Saatchi's Chief Creative Officer

    In our fourth episode of Design Leadership webinars, we talked to Kate Stanners, Global Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi. She has played a key role in the transformation of the agency post the acquisition of the digital agency Outside Line, successfully combining digital, social and design into the creative offering. She has won numerous awards for clients including Carlsberg, T-Mobile, Pampers, Holsten Pils, Lurpak, Nurofen and Cadbury. She is also part of the committee at the V&A museum and is President of D&AD.

    Kate shared insights on being one of the first creative women in the Advertising Industry, her journey and tips for getting to the top, the importance of asking for help and coaching, and the skills you need to become a successful Chief Creative Officer and how to get there.

    For more leadership insights check our Executive Programme For Design Leaders.

    Learn more 👉 https://bit.ly/3wXJox1

    1 hr 17 min
  • Meta’s first Chief Creative Officer on what he learned from working with Barack Obama and on the connection between business and design.

    In our third episode of our Design Leadership webinars, we talked to Josh W Higgins, VP, Executive Creative Director for Atlassian leading multi-disciplined Creative, Design, Ops and Production teams who work across all consumer touch points. Previously, Josh was the Global Chief Creative Officer for Reality Labs at Meta and Design Director for President Obama’s 2012 historic political campaign.

    Josh shared insights on how design can change the world, how to create the role of CCO at global companies like Meta, how to implement users' feedback and how designers can learn about the influence of business has on their work.

    For more leadership insights check out our Executive Programme For Design Leaders.

    Learn more 👉 https://bit.ly/3wXJox1

    Chapters


    00:00 - Welcome to our Design Leadership webinar
    02:00 - Josh X Barack Obama: Trust
    06:14 - The Value of Design: Design can change the world
    10:30 - Josh X Meta: Rebrand, Branding Marketing, Brand Book
    15:30 - Dynamics of CCO + CMO: Does your business need both?
    19:13 - From Exec Creative Director to First CCO of Meta
    23:40 - Creating the role of CCO: How to talk to top management
    28:22 - Meta - Oculus Quest: How Design changes Product/Brand Awareness

    1 hr 8 min
  • Global Chief Creative Officer at BCW Global on the main qualities of a design leader

    In our second episode of Design Leadership webinars, we talked to the wonderful Fede Garcia, Global Chief Creative Officer at PR agency BCW Global. Fede shared insights on how to motivate teams to create bold ideas, what is the future of advertising, how cancel culture influenced creativity, what it means to be creative and what are the main qualities of a good leader.

    For more leadership insights check our Executive Programme For Design Leaders. Learn more 👉 https://bit.ly/3wXJox1

    Chapters

    1. Welcome to our Design Leadership webinar
    2. Social Media, Creativity and Impostor syndrome
    3. The infinite game
    4. Brand marketing: promoting yourself and the brand on Social media
    5. Creative career: from Creative Director to Chief Creative Officer
    6. What does a Chief Creative Officer do?
    7. How to build a creative culture, empower bold ideas and creativity
    8. How to prove the value of creativity and design, taking the risk
    9. Balancing high-quality work and mental health
    10. Self-awareness, happiness, and enjoying life / how to become happy in life
    11. Future of advertising: Transmedia storytelling
    12. Power of emotions in creativity
    13. Q&A - Qualities of a good leader
    14. What is the difference between being creative and being a creative
    15. Who can become a good leader?
    16. Creativity VS Business
    17. How to sell ideas and be a confident leader
    18. Being a quick learner and having the growth mindset
    19. Time management skills and workload prioritisation
    20. Is resilience important?
    21. Creating a vision
    22. 1 hr 26 min
    23. Chief Creative Officer at Mejuri on how to scale brands and design teams

      In this interview, Justine Lançon, CCO at modern jewellery brand Mejuri, will share everything you need to know about being a Chief Creative Officer. What does it mean to be a creative leader? How Mejuri branding was created? What qualities and skills do you need to grow from the creative director to CCO? How to build and hire a design team?   

      For more leadership insights check our Executive Programme For Design Leaders at bauhaus.futurelondonacademy.co.uk 


      1 hr 12 min
    24. Business Psychologist Sinead Keenan on The Skills Future Business Leaders Need to Have

      Our fourth guest in our Leadership Series was Sinead Keenan, Business Psychologist at SpencerStuart – a global leadership consultancy firm with 57 offices in over 30 countries. We discussed what are the future skills Business Leaders need to have. Sinead also gave advice on how to find your purpose and how to give and receive feedback. 

      Sinead will also be a teacher on our Executive Programme For Design Leaders. Learn more here

      58 min

    About Creative Capes

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    Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry.…