Creative Catalyst with Lianne Baron

On this episode, we wish Luke a happy birthday and discuss the fallout of a leaked product video. We demystify the types of various stakeholders - including creators - in a typical AR project, and share our strategies for how we select creators for projects. 

Get your notepads ready, this one is full of power tips!

Creators mentioned in this episode:
Marc Wakefield
Piper ZY
Paige Piskin
Matthew Chen

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

Today's guest Mitsuko Ono shares how she found her distinct personal style, how she uses JOY as a measurement of success, how limiting your resources can actually ignite imagination, where to find inspiration if you experience creative burnout, and shares advice for those just entering the immersive arts.

About Mitsuko
Mitsuko Ono is a Japan based creative artist known for developing surreal AR effects. She’s worked in post-production and digital advertising agencies before switching to AR in 2019. She has a background in multimedia design, motion graphics, and video editing. She’s created over 200 AR effects and is also one of the few members of the Meta Spark Partner Network since 2020. 

Mitsuko has created effects for Meta, McDonald’s, Tinder, several Japanese brands, Unilever, celebrities like Miley Cyrus, Flume, and events like Coachella. She is featured in Meta’s recent campaign, Creators of Tomorrow and her works have also been featured in Meta Spark AR’s top 10 effects for years 2019 and 2020, Paris Digital Art Month and Cannes Lions.

Follow Mitsuko's work:
Instagram
TikTok

About Lianne
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

In this inaugural episode of the Creative Catalyst, host Lianne Baron kicks off her weekly series of conversations with co-host Luke Hurd, where they introduce themselves and share their origin stories.

Follow along as they contemplate if we've reached ubiquity with AR on mobile, and how that affects the quality of the creative storytelling happening in the immersive landscape. They also discuss the value of having a unique visual style as a creator and how to cultivate that personal brand, as well as answering the creative call within you, how to encourage Bob Ross "happy mistakes" in your process, and flexing your creative muscle.

Host bios:

Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

Find her on Instagram and connect with her on LinkedIn.

Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

Find him on Instagram, TikTok, Twitter and LinkedIn.

On the Creative Catalyst podcast, host Lianne Baron chats with co-host Luke Hurd each week to discuss what's happening within the creator landscape. Join her for one-on-ones with innovative artists from all backgrounds who are reshaping the artistic landscape through emerging technology. Deep dive into the strategies, breakthroughs, and insights of some of the brightest minds producing standout work today to help you find the creative catalyst that will ignite your imagination and get you into your flow state!