Today we’re joined by Talal Hizami, the founder and designer of the London-based brand Pacifism and someone blazing a new trail for young creators like himself in the fashion world. As a fashion outsider, Talal uses his creativity with clothing to tell his stories with each piece exploring his experiences and inspirations.
Talal fell in love with design at a young age while on a trip to Japan with his father. He developed a sense of style and designed t-shirts at school. However, coming from a Middle Eastern background where people discourage a vocation in the arts, he went to business school and moved to New York for a banking internship. He hated it, quit, and looked for a fashion job instead.
Despite the difficulty due to the competition, Talal managed to secure an internship at a showroom. Afterward, he came back to the U.K. and worked at a London-based brand but found it impossible to do what he really wanted: get onto the design team. He grew frustrated, but that frustration eventually led to the creation of his own brand.
Blending streetwear and modern tailoring, Pacifism is a ready-to-wear menswear brand Talal founded in 2018 that makes all of its pieces in England. It focuses on presenting yearly collections that use various multidisciplinary wear elements as inspiration for creating timeless pieces. Aiming to create clothing with character that defies seasonal trends, it already has two impressive collections under its belt. Most recently--Autumn/Winter 2020--was first presented at London Fashion Week in January of last year.
During this interview, Talal discusses how his travels have influenced his designs, how he weathered the storm after COVID hell broke loose just after he presented his collection at London Fashion Week, and the possibility of the balance of power shifting from brands to designers and consumers. We also touch on the surge in interest for vintage and the old becoming new again, Brexit’s influence on the fashion industry, and what Talal wants to do for his brand in the future.
Follow Talal & Pacifism:
Instagram: https://www.instagram.com/talalhizami/
Instagram: https://www.instagram.com/PACIFISM/
Website: https://www.pacifism.com/
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