Creative Ways Podcast

Artist, advertising maverick and author Dave Buonaguidi shares his valuable wisdom with us this week. Dave has been a true shaker in the advertising world for over 30 years. Dave was the founder of Karmarama & St lukes co-operative creative advertising agencies which was way ahead of its time, it was named ‘the most dangerous company on earth!’ by the Harvard business review!  They worked with Ikea, Boots, The Body Shop Anita Roddick to name just a few.

They created the famous ‘MAKE TEA NOT WAR!’ poster for the Stop the War Coalition, which is now in the V&A.

Dave then went on to be creative director for Channel 4 for a time before truly diving into his creative calling as an artist! Dave is the king of messaging and creating connection through his art.

Dave’s has gone against the grain challenging the status quo, and creating noise his whole career, Dave is definitely not beige and this is why we all love him!

Dave shares how to get your message out there and create connection through building your universe and market. He also believes by keeping your values and shinning your true light, the rest will come!

Dave takeaways

1.We all really need to feel seen and have connection

2.Build your universe and your market

3.Keep getting back up!!

4.Be authentic and guided by your inner morals

5. Create an emotive reaction to get your message out there with connection

6. If you keep going and shining your light bright, people will come back

7. There are more people who will give up and pull the plug than keep going.

8. Keep to your values!

9.Creativity is the cure

10. Your pain is your message

You can find Dave’s work and the galleries he’s at

https://www.realhackneydave.com/

And Buy his book! Blah blah blah I couldn’t put it down!! Buy on Amazon and give.co.uk

https://www.amazon.co.uk/Blah-Memoirs-British-advertisings-mavericks/dp/1912892170/ref=nodl_

He’s also done a Ted talk ‘be the driver not the passenger’

https://youtu.be/pmJDpQO-fBo

Zoe is an incredible established designer with 20 years experience in surface design, trend research, illustration and product line development.

We talk honestly about staying ahead and how to get in front of and keep big clients. And the white elephant in all creatives room, money and fees!

Zoe’s Takeaways - 

1.Portfolios are never completed, just keep them pruned and representing where you are currently

2.Get copyright knowledge

3.its so important to always Think like a business

4.Take a creative class to mix up your digital art

5. You need to experience what you’re creating, so try and go outside (of course that’s now online!) and try to connect with others

6. Work with a variety of companies

7. Contact cool companies you want to work with

8. Trend shop!

9. Do not coast!

10. Only put out designs what you want more of.

www.zoewodarz.com

www.instagram.com/zoewodarz

Copyright info - 

https://copyrightindex.com/

https://www.janecococowles.com/about

https://www.instagram.com/janecowlesattorney/

Zoe's book and resource List:

I still love Illustrator and Photoshop WOW book series very good for visual learners.

Classes - Skillshare and don't forget your Adobe classes! I also keep a tips and tricks from other designers personal journal.

Resources for trend - WGSN and Trend Bible 

Mind Your Business by my talented friend Ilana Griffo

Art Money Success by Maria Brophy

Podcasts - Creative Pep Talk,  The honest designers show

Personal Favourites - some classics to escape the day

A recommendation from the late, great and missed Anthony Bourdain called - Flash in the Pan, and of course all his books!

Comics - Bloom County, Liberty Meadows and Frumpy the Clown!

Travel books are my favourite escape from the day!

Hotel Pastis by Peter Mayle  

Megan Abbott, Elizabeth Peters, Katherine Neville and Kerry Greenwood novels - love a kick ass lady detective mystery + treasure hunt!

Zoe's books a few favourites

Just a shout-out to Zoe's  writer friends

Rebecca Makkai - The Great Believers, Music for Wartime: Stories, The Hundred Year House, The Borrowers

Mindy Mejia - Every Thing You Want Me to Be, Leave No Trace, and her new book just dropped this week Strike Me Down

Andy Greenwald -Nothing Feels Good: Punk Rock, Teenagers, and Emo and Miss Misery

TV - writer and executive producer - Briarpatch

Why do we all need a side hustle? How can you turn your idea into an income or a career pivot?

Craig Goode is a successful photographer, animated and film maker

Craig’s degree wasn’t creative, that didn’t ever stop him, Craig self taught every part of his photography and film company that we all see today! Craig’s the king of passion projects and side hustles, all the time lead by his first love music and film. Craig shares how evolved and developed his styles over the years through side hustles

Craig’s Takeaways:

1. Have a creative side hustle for the process and not for the outcome

2. Self teach as much as you can there’s so many great free sources these days

3.Keep learning and developing

4.Try new ideas and push boundaries in your quite season

5.We all start at zero

Check out Craigs stunning work here!

https://craiggoodedesign.co.uk/

You can find him on Instagram, and all of the socials too.

Perfect Sound Whatever - James Acaster

https://www.amazon.co.uk/Perfect-Sound-Whatever-James-Acaster/dp/1472260309

My guest this week is Anna Parker- Naples, a multi-award-winning  NLP, Business & Mindset Coach, Voice actor and a best selling author.

Having experienced herself many personal challenges, including horrific bullying, being wheelchair bound and depression - all leading to a fear of being visible. Thanks to her personal development journey embracing NLP practices, she defied the doctors to walk again, and also started to realise and release her own potential.

Since her transformations she has walked the LA red carpet and has spoken alongside stars such as Ruby Wax on mindfulness, and won awards alongside Adele and Holly Willoughby for inspiring people to change their lives.

Anna helps capable entrepreneurs, creatives, coaches and speakers to work out how to stand out from the crowd and become an authority in their field.

We talk about NLP what’s NLP and how it can change our lives, changing the whole internal language. We talk about imposter syndrome, how everyone can experience it in different times of their lives.

Anna also shares with me her personal breakthroughs (she’s never shared publicly before)

Anna Parker-Naples Takeaways

1.Imposter syndrome - we all have it! Or will get it At some point or level in our lives!

2. We have 60,000 thoughts a day!!! And most of them are still on repeat!

3. Watch the langue you have been taught and what your inner voice is saying to yourself

4. Your journey is your message

5. Being confident is not boastful, it’s being aligned and comfortable speaking out

6. Your time is now!

Check out Anna’s coaching and all of her amazing mastermind work and her podcast get visible

https://annaparkernaples.co.uk/

Anna’s latest course -The Podcast Membership

Helps podcasters learn to launch, and grow their podcast and give each other support in promotion in the early days.

I wish I'd had this when I was starting mine!

www.ThePodcastMembership.com.

Anna has a book out called ‘Book Get Visible!’

https://www.amazon.co.uk/Get-Visible-impact-influence-income/dp/191630690X

Book Julia Cameron - The Artist’s Way

https://www.amazon.co.uk/Artists-Way-Discovering-Recovering-Creative/dp/0330343580

No really, Rachael Taylor is the Co founder of the successful global online surface pattern school ‘Make it in Design’

Rachael’s Taylor is a household name in the surface pattern industry, she has also been featured on T.V lots of  times, the likes of channel 4’s Find it flog it, Good Morning Britain, a finalist for creative shed of the year. Rachael’s won blog awards and been in many design books such as print & pattern. And all of the design and style  magazines over this last decade.

So of course Racheal’s company is constantly growing and evolving with the 'Make it in design live hub' which is an online members club filled with latest trends and monthly briefs and live Q&A’s with industry experts!

Rachael shares on the podcast what her struggles were growing up and how she got where she is now despite her childhood horrendous set backs!

Rachael’s Takeaways:

1.Seriously look after your mental health and be gentle with yourself

2. It’s ok to have an off week! Plan your work around it

3. Look for colour inspiration around those darker winter months

4. Carve out time to take your business on a holiday away! Even to a city close by, especially if it’s a time of year you struggle with

5. Success is never about the money

6. Visualise what outcome you want in all of the details

Racheal Taylors work and blog: https://www.rachaeltaylordesigns.co.uk/

Check out all of Make it in Design courses :

Make it In Design have a brand new online course Florals and Nature: A Design Masterclass opening April 9th if you wanted to mention that:

https://makeitindesign.com/florals-nature-design-masterclass/

Rachael and her team have created an amazing free classroom  called 'the gift of creativity' in response this horrendous Coronavirus, check it out! 

https://makeitindesign.com

Books we chatted about -

The secret by Rhonda Byrne https://www.amazon.co.uk/Secret-Rhonda-Byrne/dp/1847370292

No Matter What by Lisa Nichols

https://www.amazon.co.uk/gp/product/0749942541/ref=dbs_a_def_rwt_bibl_vppi_i1

Bob Proctor https://www.amazon.co.uk/Books-Bob-Proctor/s?rh=n%3A266239%2Cp_27%3ABob+Proctor

Mike Dooley Manifesting Change

https://www.tut.com/

This week's guest is Jason Williamson from British electronic punk duo band Sleaford mods! Jason was in his mid 40s when his second album hit the charts and it was time to quit his day job. He was married with a daughter and a mortgage.

I went to Jason's home for coffee and a long honest and personal chat. Jason talks about his constant battles with alcohol and personal growth. Staying aligned with the right artists and musicians and always staying true to himself and his wife and family.

We talk about the years of hustle leading up to the Sleafords Mods recognition.

Jason's Takeaways

1. There’s no arrival

2. When you change your lifestyle for the better you’ve got to actually learn to live differently each day.

3. If you’re being featured by another artist make sure you step back and let them do their thing.

4. Apply yourself intentionally

5. The persistent mind work is the ground work -Nothing is an overnight success

Sleafod mods are Currently in Australia, then in US for Coachella and a West Coast tour, then back to the US in September for the East Coast.

Latest album - All That Glue - is released on 15 May 2020 And check everything else out at ​www.sleafodmods.com

Latest album - All That Glue - released on 15 May 2020

www.sleaford​mods.com for tour Australia and US tour dates

Snowy featuring Jason Williams EFFED ​https://youtu.be/e9Dyh0AW2zM

Kate tells us how she got to design for Target Australia, head large creative teams fo Kmart in Melbourne and now Kate heads design for Freedom homeware in Sydney.

Kates travelled all over the world forecasting trends and styling for homeware in Australia for 11 years.

TAKEAWAYS:

Following the good feeling 

Gratitude being the only attitude

Being mindful and in the present

Eckhart Tolle https://www.youtube.com/user/EckhartTeachings

Abraham Hicks- Ask and it is Given

https://www.youtube.com/watch?v=Gp6xvvuLmpk

Welcome to Creative Ways Podcast.

I’m Emma Isaacs and In this first episode, I introduce myself and reveal the big risks I’ve taken with truly following that gut feeling and how that’s kept me staying in my creative purpose, designing for global brands 19 years now.

I talk about how I truly believe that if creatives aren’t following their true inner calling they are literally harming their minds and bodies!

A new weekly podcast about how to create a living being your true creative self.

Be sure to subscribe to the show!