creativeBTS

Caroline Murray is a Performance Manager at Dealer OMG, an online marketing agency with a focus on advertising for car dealerships. Caroline works with car dealerships around the country to create hyperlocal ads on Facebook and Instagram. Brian Bosche talks to Caroline about working in an industry that's being forced to innovate, how to create engaging ads on social media, the best ways to report performance metrics to clients, and what marketers in other industries can learn from local car dealerships.

Rudy Willingham runs an agency with a focus on making ads people want to see, not have to see, and previously worked at WONGDOODY and DNA in Seattle. Rudy's creative work has been featured on ESPN, NBC, and Yahoo, and he has over 75,000 Instagram followers and over 750,000 TikTok followers. Brian Bosche talks to Rudy about why he started his own agency, how he developed his creative focus, how to build a social following, and why creatives should showcase their creative work through personal projects.

Nik Conklin is the Head of Content at :betr, a media company with the mission to give people experiences that make them think, celebrate, embody and dream of a more positive world around them. Nik was previously the Senior Director of Creative Solutions at Clemson University. Brian Bosche and Nik go behind the scenes to talk about producing consistent content with a small team, creating content during a pandemic, building creative teams, and how to prioritize different types of content across channels.

Paul Bae is the Director of Social Media for the Oklahoma City Thunder, a professional basketball team in the NBA. Paul has previously worked in a number of different industries outside sports as well at companies like Google and CBS. Brian and Paul go behind the scenes to talk about social media in sports, managing the growth of a social team, capturing ROI, and innovating with new technology solutions.

Alexis Robinson is the owner of One Brand Agency, a brand management agency that focuses on building brands for athletes and influencers. Brian and Alexis go behind the scenes to talk about athlete branding, what athletes can do to attract brands and partnerships, and best practices for brands when they work with athletes and influencers.

Mo Mooncey, aka "The Hoop Genius", is an NBA Analyst and Presenter at Sky Sports in London. Mo is also the Founder of Hoop Genius, a popular basketball YouTube channel and podcast in the UK. Mo went from writing and producing videos in his dorm room to being on the NBA Heatcheck on Sky Sports. Brian and Mo go behind the scenes to talk about how Mo got started creating content, how he grew his audience, and how he leveraged his work for better opportunities in media.

Geoff Miles is the VP of Marketing at Bev, a beverage brand that promotes female empowerment in business and beyond. Geoff was previously the Co-Founder of Collective Agency that supported progressive political and social organizations through original digital campaigns. Brian and Geoff go behind the scenes to talk about starting a new brand, growing an audience, focusing on specific marketing efforts early on, and Bev's launch of a new media platform, Made By Chicks.

Matthew Desmond is the Founder of the Sports Creative Community, a group of creative professionals in the sports industry with over 4,800 active members. After working on creative teams at sports and media organizations, Matthew saw a need to bring together the sports community to collaborate and share best practices. In just two years, the Sports Creative Community has a thriving Slack group, regular events, a podcast, and more. We go behind the scenes to talk about growing membership in a community, strategies for keeping members engaged, and building a community culture.

Elizabeth Paige Fierman is a Senior Manager for Events and Marketing in ESPN's Audio Division. She develops and executes on events and marketing programs for all live podcasts and broadcast events for titles including: Golic and Wingo, 30 for 30 Podcasts, Jalen & Jacoby, Fantasy Focus Football, Ariel Helwani’s MMA Show and College GameDay. We go behind the scenes to talk about building communities, podcast marketing, and the power of events for podcasts and broadcasts.

Jason Schulweis is the SVP, Head Partnerships at Morning Brew, a B2B media company that covers a wide variety of topics and has over 2M subscribers. He oversees the Revenue Org, consisting of Sales, Account Management, Integrated Marketing, Strategy/Operations and Copy/Creative. His team drives company revenue through native content campaigns that live on Morning Brew's network of media properties and platforms. Previously, Jason was at MediaLink as a Senior Vice President, focusing on marketing, sales and communications strategy. We go behind the scenes to talk about building a B2B media company and the launch of Marketing Brew.